Kayla Mann Email and Phone Number
Kayla Mann work email
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Kayla Mann personal email
Kayla Mann phone numbers
Performance media expert known for deep data analysis and a growth-by-testing mindset that informs meaningful end-to-end campaign strategy driving business results.With a decade-long agency career planning, activating, and measuring cross-channel campaigns for brands in a variety of industries, I am an analytical thinker who is always tying marketing decisions to the big picture. My paid media expertise spans display, connected & traditional TV, out-of-home, social, and online video channels. I’ve optimized against KPIs from top to bottom of the funnel, from brand awareness down to marginal lifetime value.
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Senior Programmatic Account Manager, AutomotiveGoogleNew York, Ny, Us
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Manager, Digital Media AnalyticsDotdash Meredith Jun 2024 - PresentNew York, Us -
Director, Media ActivationDecoded Advertising Apr 2023 - Oct 2023New York, Ny, Us- End-to-end campaign management against KPIs spanning retention, acquisition, and brand awareness across Social and, via both Direct and Programmatic, across Display, Video, CTV, Out of Home formats for clients including VISA, Weight Watchers, Quickbooks, Tommy John, and Intuit- Built a ground-up customer acquisition strategy for one of VISA’s card partners and outperformed their long-standing agency’s CPA efficiency by 12%- Advised on creative and audience performance trends from large datasets using Excel and SQL to guide campaign strategy for internal and client teams- Led marketing operations work streams across A/B testing, UTM structuring, site pixel flows, audience collection and segmentation, dynamic creative optimization, and more- Spearheaded the stand-up of dashboards in Google Looker Studio, Google Analytics, Rockerbox, and more wi sustainable data pipes for the day-to-day analysis of performance and implementing real-time campaign decisions- Closely managed a hands-on-keyboard team with a focus on education, resourcefulness, collaboration, and growth- Owned relationships with key external stakeholders as the advisor on strategy to advance business goals and fostered personal connections to promote partnership trust -
Associate DirectorDecoded Advertising Apr 2022 - Apr 2023New York, Ny, Us
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Team Lead, DigitalDecoded Advertising Mar 2021 - Apr 2022New York, Ny, Us
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Senior Media AnalystDecoded Advertising Feb 2020 - Mar 2021New York, Ny, Us
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Account ManagerAmnet Programmatic Experts For Dentsu Aegis Network Jul 2019 - Feb 2020Paris, Île-De-France, Fr- Planned and carried out the activation of self-service programmatic campaigns for Mondelez, Tourism Ireland, AutoNation, and Casper clients- Executed and managed a team operating in DV360, Xandr, The Trade Desk, Videoamp, Amazon Advertising Group, and TubeMogul- Worked direct-to-client as a digital media consultant across campaign planning, activation, and creative decisioning- Managed a team of Account Coordinators to oversee daily optimizations, create and execute timelines for delivering client facing reporting, and provide guidance in navigating growth in a client-facing environment- Collaborated with Data Analytics to build and activate testing agendas across audience, frequency, geo, and channels -
Media SpecialistAmnet Programmatic Experts For Dentsu Aegis Network Jul 2018 - Jun 2019Paris, Île-De-France, Fr
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Account CoordinatorAmnet Programmatic Experts For Dentsu Aegis Network May 2017 - Jun 2018Paris, Île-De-France, Fr
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Media BuyerWavemaker Jul 2015 - May 2017London, London, Gb• Implemented National Broadcast inventory for Marriott North America, IKEA and GoDaddy accounts on various dayparts including Cable, Prime, Sports, News, Cinema, Programmatic and FEP• Participated in meetings with clients and planning teams regarding status of current campaigns and join management in providing insight for pending campaigns• Leveraged buys to gain added value sponsorships and carry out by adhering to marketing timelines, reviewing mock-ups with planning teams and securing run dates based upon campaign priority weeks• Trained new team members on fundamentals of buying process and various Mediaocean programs used in the department • Oversaw GRP delivery of pending buys and present client with quarterly deck showing performance of previous buys• Adjusted campaign schedule accordingly when brand changes occur• Negotiated pod positioning to ensure clients receive optimal placement versus competitors• Delivered requested reporting documents to clients in a timely manner -
Assistant Media BuyerWavemaker Nov 2014 - Jul 2015London, London, Gb• Assisted in national implementation for Citibank Consumer and Enterprise, Colgate-Palmolive and Chevron on various dayparts including Prime, Day, Syndication, Early Morning, Cable, News, Sports, Cinema and FEP• Carried out plan goals by monitoring daily schedules sent by vendor sales representatives, adjusting brands on-air based on set timelines and ensuring campaign GRP delivery by negotiating ADU packages and program re-expressions• Joined management in meetings with planning teams to gain background on current and future campaigns• Delivered weekly status report to client confirming successful execution of purchased spots• Maintained communication with both traffic and billing departments to assist in their respective processes• Facilitated flow of assets between creative teams and vendors for negotiated added value sponsorships
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Publicity Student AssociateLois Cohn Associates Jun 2012 - Aug 2013• Carried out administrative needs including supply stock, meeting scheduling and file organization• Developed press releases for Caramoor Music Festival client• Distributed promotional materials to press members through Constant Contact• Organized daily media coverage through clippings and digital files• Navigated a fast-paced work environment
Kayla Mann Skills
Kayla Mann Education Details
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University Of MiamiCommunications & Sociology -
School Of Visual Arts Continuing EducationAdvertising
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General AssemblyData Analytics Certificate
Frequently Asked Questions about Kayla Mann
What company does Kayla Mann work for?
Kayla Mann works for Google
What is Kayla Mann's role at the current company?
Kayla Mann's current role is Senior Programmatic Account Manager, Automotive.
What is Kayla Mann's email address?
Kayla Mann's email address is ka****@****bal.com
What is Kayla Mann's direct phone number?
Kayla Mann's direct phone number is +191775*****
What schools did Kayla Mann attend?
Kayla Mann attended University Of Miami, School Of Visual Arts Continuing Education, General Assembly.
What are some of Kayla Mann's interests?
Kayla Mann has interest in Graphic Design, Writing, See 1, Entrepreneurship, Public Relations, Research, Marketing, See Less, Dancing, Photography.
What skills is Kayla Mann known for?
Kayla Mann has skills like Social Media, Microsoft Office, Microsoft Word, Research, Facebook, Teamwork, Blogging, Social Media Marketing, Powerpoint, Public Speaking, Press Releases, Microsoft Excel.
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