Kayla O'Connor Email & Phone Number

East Rutherford, New Jersey, United States

Manage 15,000 active customer data base. Design, execute and analyze wagering and promotional performance. Interact with high volume players and integrate promotions and services to drive incremental wagering. Directly supervise a staff of twenty (20) player and guest development staff at two remote facilities in northern New Jersey, (Meadowlands and Winners, Bayonne).• Successfully completed a player development retention program to track player development activity.• Oversee real time sports contests powered by various technologies and input all data tracking information into the system.• Develop promotions to monitor and reacquire customers who have been inactive.• Coordinate quarterly VIP parties, increasing player development and retention.• Enhanced services for participants in handicapping contests to enhance player relations and guest services.• Coordinate quarterly focus groups to acquire feedback and improve customer services to clients resulting in client retention.• Create and analyze net worth reports to directly market to customers based on racetrack profits.• Directly supervise staff handling all loyalty programs and marketing responsibilities.• Create monthly schedule for employees that report to me.• Manage payroll through ADP an innovative payroll service company.

East Rutherford, New Jersey, United States

• Works closely with three top of the line wagering applications, TVG, FanDuel and Pointsbet• Interacts with VIP members and integrates promotions to increase customer satisfaction• Average daily cash handling of $60,000 and issues cash advances• Directly supervises a staff of ten player and guest development personnel• Successfully completed a player development retention program to track player activity• Approves Fanduel incident reports before sent to the Division of Gaming Enforcement

Mount Saint Mary College

Newburgh, New York

-Conducted campus tours for potential students and their families-Participated in Open Houses to promote MSMC programs and services

Mount Saint Mary College, Newburgh, Ny

-Combined event planning and public relations skills to organize and revamp Freshmen Orientation.-Create posters, flyers and invitations using Canva software-Utilized Excel spreadsheets to manage various budgets lines for Freshmen Orientation-Contacted and negotiated with vendors regarding merchandise and entertainment for event-Collaborated with Director of Student Activities and other administrators to pitch ideas and coordinate events

Newburgh, Ny

- Student Elected.- Solved problems faced by students and peers.- Collaborated to create innovative ways to ensure success for SGA clubs and class presidents. - Had the privilege of being one of the liaisons between the student body and the administration/faculty.- Helped create subcommittees to take on the problem at hand.- Worked within the Senate of the student body to approve and support campus clubs and events.- Oversaw plans and budgets for large scale campus events including Bonfire, Mount Olympics, etc. - Had the ability to help people grow as not only as leaders but as whole individuals. - Formed Committees to solve problems that the students face on campus.

Newburgh, New York

-Created an enjoyable first college experience college for incoming students.-Facilitated orientation session events.-Mentored freshmen throughout fall semester: sent students weekly emails on upcoming events, met with students weekly, designed, marketed, and executed event for end of semester.

Newburgh, Ny

-Created publicity for on-campus events; flyers, posters-Assisted professional staff and students in all aspects pertaining to the office-Answered phones and provided assistance as necessary-Assisted in planning and execution of events

Jersey City, New Jersey

- Helped manage the PATH Twitter, replied to customer emails and collected PATH satisfaction surveys.- Created spreadsheets to make the data easily analyzed and manipulated.- Collaborated and shadowed staff on major projects.- Written Procurement documents for the finance department.

Middletown, Ny

- Assisted in preparations for the Access gala, the major fund-raising event of the year.- Communicated with donors to solicit ads for the event program; discussed type of ads available - Contact potential donors to solicit items for silent auction - Maintained a spreadsheet to track donations and other details associated with gala- Worked extensively with a LEGOLAND executive to sell memorial “blocks” donations- Coordinated event planning with gala site to ensure all details were managed to perfection

Jersey City, New Jersey

- Helped manage the PATH Twitter, replied to customer emails and collected PATH satisfaction surveys.- Created spreadsheets to make the data easily analyzed and manipulated.- Collaborated and shadowed staff on major projects.

Bachelor'S Degree, Public Relations

Activities and Societies: Award Winner, President of Student Government Association, Vice President of the Student Government Association.

High School Diploma, General Studies, 9-12

Activities and Societies: Soccer, Indoor Track and Field, Outdoor Track and Field, Dominican Youth in Action, Student Ambassador.