Kayla Mathis Email & Phone Number

Houston, Texas, United States

💻 Https://Www.Catcousa.Com/About-Catco/

● Developed Marketing Department for multi-million dollar company● B2B Marketing● Channel Management - Indirect Sales● Collaborated with Fox Business to develop promotional video on Manufacturing Marvels● Collaborated with the CEO to start an additional business and website for Natural Gas School● Developed Podcast for Natural Gas School - “The Natural Gas Podcast”● Developed CEOs personal Podcast - “Get Better at Business”● Managed and executed marketing budget● Strategically forecasted budgets, strategies, and company development● Marketing Strategy and Plan● Product Launches / Relaunches● New Product Introduction and Commercialization Processes● Rebrand for Catco - Branding Guidelines● Natural Gas School Brand● Tradeshows● Collaborated to develop new 3D animation videos for products● Managed Company website and blog posts● Managed email campaigns ● Established and negotiated with numerous marketing vendors● Partnered with a Marketing Firm and helping them manage a full Marketing and Sales Strategy including Google and LinkedIn Ads, ABM, Drip Emails, White Papers, Case Studies, Blogs, New Website, SEO, and Sales Collateral

Houston, Texas Area

• Project planning – setting up objectives, budgets, organization, vendor capabilities, and monitoring procedures. • Quality development and timely production of marketing materials, including promotional products, tradeshows, collateral, and content material for websites and advertisements • Develop and customize resources for sales team, which include presentations, sponsorships, industry market intel, event outings, promotional giveaways, and continual updated content• Managed $320k/yr marketing budget• Developed marketing proposals and strategies • Brand Management- Ensure quality and branding control of all materials • Website development for InCompass Logistics – a subsidiary of B&L Pipeco • Website management for B&L Pipeco Services • Company blog development • Planned and managed various events within the company, including, but not limited to: customer outings, industry events, holiday parties, and sales meetings• Planned, developed and managed tradeshow booths and events• Developed and managed company podcast • Developed and managed company social media platforms • Prepared reports for sales team, clients, and management. • Managed data collection to analyze the effectiveness of marketing material and ROI• Execute research activity to aid in growth initiatives • Analyzed market trends to formulate company forecasts • Worked directly with executives to provide any resource development needed• Converted complex data and findings into understandable tables, graphs, and written reports

Houston, Texas Area

• Managed requirements and shipments for the largest program account • Direct contact for customers on location 24/7/365• Forecasted future purchases for program accounts• Managed data and intel for 15+ accounts including presentations, key performance indicators, market analysis, and customer usage• Utilized exceptional customer service skills to attract and retain high-value customers.• Projected spot quotes for target accounts• Developed reports and presentations for the sales team and clients • Managed company events

Houston, Texas Area

• Managed various events within the company, including, but not limited to: Customer Outings, Christmas Parties, and Sales Meetings• Billed and invoiced hundreds of orders for various customers• Developed market intel and research for sales team and executives• Produced account presentations and reports for internal use and customers • Developed monthly progress reports for internal usage and forecasting needs• Managed numerous reports for customers and employees

Cedar Park, Tx

• Created a multiple touch point customer service program• Initiated in-game activities and held meeting with various clients• Developed and managed Rookie Camp, Season Meet and Greets, numerous Autograph Sessions, and Texas Stars Summer Barbeque • New business generation through aggressive cold calling• Managed own client base of season ticket holders and was the secondary contact for all other account executive clients• Managed large groups of 100+ by processing orders and tickets, in-game activities, and developing relationships• Provided customer service to all current and prospect clients

Flower Mound, Tx

-Led recruiting efforts, assembled teams, and formed schedules-Full account management, relationship building, customer service, and accounting liaison. -Event Management; worked numerous sporting tournaments held by PrimeTime – set up all events, organized check-in, management during tournament, award ceremonies, and closure

Bachelor Of Science, Sports Management; Minor In Business Administration

Activities and Societies: DAS-Dance Art Society, H.O.S.T.S- Helping One Student to Succeed, Big Event Leader

Education record

Activities and Societies: Twirling, Business Professionals of America (BPA), Student Council, Class Officer