Kayla Mccadden Email & Phone Number

Boston, Ma, Us

Walpole, Massachusetts, Us

Houston, Texas, Us

- Directly managed the business of 5 influencers with audiences ranging from 1.3M- 375K- Secured and negotiated rates, brand deals and contracts - Cultivated strong relationships with influencers, agencies and brands- Played a key role in day to day strategy and project management by: managing content calendars and campaign details, ensuring all brand guidelines were met and reviewing performance and analytics post campaign. - Oversaw a team of employees and sat on the Senior Leadership Team- Generated Trend's PR and social media strategy

Houston, Texas, Us

Boston, Ma, Us

- Implemented affiliate sales program driving record breaking sales to livingproof.com- Manage organic influencer outreach and relationships with 1700+ influencers and editors. Grew influencer database to 1.7K influencers, started at 176.- Implemented organic mailer program sending out 5 specially curated launch mailers per year to 500 influencers and editors. - Developed white glove program to build brand love by sending gifts to influencers for birthdays and major life milestones. - Manage all PR projects such as working with PR agency on pitching, competitive reports, awards, desk sides and interview requests. - Work with influencer agencies on long term sponsored campaigns - Plan large scale events and Headquarters tours - Manage seasonal intern program

- Created and Implemented an influencer marketing program - Fostered organic relationships with influencers and instructors - Managed influencer and editor gifting - Coordinated cross-promotional Instagram giveaways with other wellness brands - Pitched media outlets and created press opportunities for editorial coverage - Planned and Executed online and in person events

Paris, Fr

• Planning and executing large volume mailings to celebrities, makeup artists and influencers. • Conducting extensive influencer research and strategically creating presentations to identify brand specific influencers• Strategically creating presentations to identify potential influencers• Fulfilling daily media product requests• Overseeing and managing product inventory • Facilitating and managing Maison Lancôme an event launching new products by answering media and consumer questions as well as conducting product demonstrations. • Assisted in forecasting and planning for upcoming season• Assisted in planning philanthropic events for St. Jude Children’s Research Hospital

Boston, Massachusetts, Us

• Creating 10-15 digital posts daily to use on Facebook, Instagram, Pinterest and Twitter• Researching and following bloggers on Facebook, Instagram and Twitter• Strategically creating and maintaining social media influencer spreadsheets • Tracking articles and social media posts relating to clients