• Serving as a channel strategy thought leader, leveraging data insights and best practices to not only set a baseline for email performance, but also provide direction on how the business can improve its tactics and programs • Providing out-of-the-box solutions – ranging from process improvements to new enabling technologies – that empower business partners to better serve the CVS customer while achieving their business goals

• Establishing and managing “Strat Pack” – a multidisciplinary working group that facilitates strategy-focused discussions among disparate lines of business to gain project alignment and define go-forward alignment • Guiding the retail organization in preparing for the rollout of Apple Mail Privacy Protection, including educating business partners and collaborating with our email service provider to craft a well-reasoned, thoughtful approach

• Assuming the responsibilities of a former senior manager on the team in Deceber 2018, including acting as a main point of contact for third-party providers (Oracle and Movable Ink) and overseeing production team members • Driving a variety of business-critical projects within the email channel, including reactivation optimization, ESP migration and BAU trigger launches

• Delivered relevant, targeted messages to customers through the flawless execution of email campaigns that support measurable business goals• Collaborated with business partners to establish new marketing strategies and tactics that utilize company-owned communication channels to achieve targeted objectives

• Concepted, wrote and proofread copy for marketing collateral, advertisements, mailings and campaigns• Served as project manager, keeping team on track to meet aggressive and ever-changing deadlines• Worked hand-in-hand with marketing director to define strategies/tactics in support of project planning/execution• Provided structure, copy and organizational support for strategic sales proposals• Operated as key member of in-house agency, Turnstile Connect, to execute campaigns/creative for outside clients• Collaborated on creative needs and aided in generating and/or modifying mockups using Adobe Creative Suite

• Created and distributed media relations materials, including press releases, briefs and email pitches• Coordinated projects within department and throughout company • Managed research initiatives, including drafting surveys and analyzing results

• Crafted advertorial copy for monthly special advertising sections and standalone annual publications• Acted as point of contact for clients to gather materials/paperwork, discuss proposed edits and secure approvals• Performed administrative duties, including building media lists and maintaining progress spreadsheets• Helped plan and execute annual trade show presence, including scheduling, logistics and vendor relations

• Conducted media relations with members of the arts media, resulting in major newspaper/magazine coverage• Oversaw cross-platform advertising campaigns, including scheduling, concepting and ad creation• Negotiated trade advertising contracts with various media outlets• Promoted productions by generating marketing materials, including e-mail blasts, postcards and posters

Assisted with media relations, publicity, design and special events

Constructed public relations programs for clients, including the Business Area Golf Society, the Florida Sports Hall of Fame and Formulated Solutions

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