Kayla Howard Email and Phone Number

Director of Marketing and Physician Outreach• Develop and implement data-driven marketing and advertising plans to achieve business objectives and ROI for 120- bed acute care hospital and 11 physician clinics. • Responsible for strategic planning and business development to become top of mind, gain market share, and increase brand awareness.• Assist with physician recruitment, retention, and onboarding.• Evaluate, analyze and interpret market utilization data to develop core marketing strategies and tactics that result in increased volume.• Accountable for the development of web and social media marketing strategy, including: website development and management and social media approach.• Maximize and manage extensive marketing budget.• Responsible for all public relations, media interactions, and crisis communication by serving as the hospital spokesperson and Public Information Officer.

Executed all advertisements and marketing for 52 bed Assisted Living Facility.Cultivated and networked with clients and businesses to build clientele and maximize opportunity.Used customer-based sales techniques to achieve sales goals.Maintained website content and assisted with creating new company logo and graphics.Implemented the social media program that included Facebook.

Outreach Marketing Coordinator/Activities DirectorResponsible for outside marketing for 225 bed Assisted Living Facility; increased facility census from 190 residents to 220 residents in six weeks.Maintained a 98% occupancy rate as Outreach Coordinator. Conducted tours, made assessments, and completed contracts for potential residents.