Kaylan Wiebe Email and Phone Number

• Standardized incoming distributor reports for the team to easily navigate• Created framework for our Go-To Market package• Managed key accounts by presenting new items, creating promotional plans, and building relationships• Planned and attended industry tradeshow participation at events such as CHFA NOW

• Worked in concert with Salud Brand Management• Connected with small brands to help launch them into the market through our "go-to market" package• Researched market segments to gain a micro level view of specific categories my clients compete in• Educated brand owners on specifics in the industry including pricing, margins, industry jargon, and promotions• Supplied informational PowerPoints, Excel documents, etc to aid in clients understanding of the industry• Produced reports of our "go-to market" research and findings

• Managed four regional distributors (Transcold, Pro Organics, Horizon, and Jonluca)• Launched BUCK™ into 350+ stores with the help of our amazing team before signing with our broker• Established partnership with Salud Brand Management• Executed creative sales programs with retail accounts to gain brand exposure/educate consumers• Managed trade spend for key accounts• Completed the listing process with dozens of key retailers• Designed Excel sheets to help analyze sales data and help with business intelligence• Worked with GS1, RangeMe, and FoodLogiQ to maintain quality data and support the listing process• Educated customers about the benefits of buckwheat via product demonstrations/tradeshows• Collaborated with marketing to develop social media posts/videos• Awarded "Product of the Year 2021" by Planted Expo for our BUCK™ Strawberry Sass Gelato

• Provided direction and support to store Department Managers• Negotiated optimum pricing and terms with suppliers• Sought opportunities for increased gross margin within the grocery department• Stayed abreast of industry trends and pricing strategies• Developed programs to increase category sales• Managed all grocery categories (dairy, frozen, fresh foods, dry goods, and bulk)• Completed Food Safety Plan and worked closely with the Interior Health Food Inspector to ensure compliance for our Kombucha on Tap project• Volunteered to be a member of the Sustainability Committee. Our goal was to analyze all aspects of our business and think of creative ways to make the process more sustainable

• Managed and led a team of 14 people• Created and fostered supplier relationships • Purchased products with a focus on JIT inventory while hitting margin expectations and sales targets• Engaged customers with exceptional customer service and led my team by example to recognize customers are the backbone of our business and their satisfaction is paramount• Created aesthetically pleasing displays to maximize sales • Encouraged employee development by trusting in the abilities of my team and focusing on the key skills in each person

• Assisted with the set-up, merchandising, and launch of our new store location in White Rock, BC• Strategically priced produce items on a company wide scale to compete with our competitors• Designed excel documents to analyze sales data• Established relationships with vendors • Implemented new bistro initiatives selling kombucha on tap• Purchased equipment to improve operational efficiency

• Collaborated with a variety of different departments to effectively develop and launch a new, chain wide, smoothie and juice menu• Improved system processes to create efficiency• Managed and worked closely with bistro managers at four different locations• Implemented new head office systems• Created Excel documents and analyzed sales data to build metrics and KPIs

• Stepped into customer service associate role while focusing on my BBA

• Purchased raw ingredients to be used in production• Produced delicious food for retail• Supervised a team of 12 people• Maintained high quality FoodSafe standards• Conducted employee performance reviews