Led CRM, SEO, affiliate, email, in-app marketing, and lead generation strategies to drive revenue growth.Built an SMS list from 0 to 27K subscribers in 16 months, generating $800K+ in revenue.Managed CRM operations and campaigns for 2.8M+ subscribers, delivering $11M+ in additional revenue.Executed multiple SEO initiatives, securing page 1 rankings for key search terms.Developed partnerships with content creators to boost brand visibility and engagement.Contributed 15% of the company’s total revenue through targeted growth initiatives.

Developed marketing SOPs to streamline operations and boost team performance.Led paid marketing campaigns across multiple platforms, driving targeted lead generation.Organized in-person events and webinars, generating qualified leads and increasing market visibility.Collaborated with founders, the VP of Growth, and cross-functional leaders to align on key initiatives.Owned evaluation and implementation of new software solutions for sales and marketing teams.Partnered with product and engineering teams on customer research, influencing the product roadmap.

Collaborated directly with founders to rebuild and pivot the company in 2020, aligning operations with new business goals.Established foundational account onboarding systems and developed early sales scripts for cold calling and cold email outreach.Managed full sales cycle for both inbound and outbound sales, including prospecting, cold calling, cold emailing, LinkedIn outreach, and Out-of-Home (OOH) advertising for an insurtech product.Developed and optimized lead generation funnels to maintain a robust sales pipeline.Launched two new programs—Auto Rental and Trucking—driving market expansion and revenue growth.Built a pre-launch waiting list of 2,000+ warm leads for the Trucking program, securing letters of intent worth $500K+ in annual SaaS revenue.Created sales SOPs and conducted on-phone market research that informed company-wide strategies and streamlined team operations.Collaborated with leadership to align sales efforts with product and business goals.Managed leads and sales processes in HubSpot, optimizing workflows for early-stage growth.Onboarded all new accounts and integration partners manually, ensuring smooth implementation and customer satisfaction.Conducted QA testing for early software versions and customer portals, identifying issues and ensuring usability.Collected and analyzed customer data to inform the product roadmap and support fundraising efforts.Secured over $1M in Letters of Intent (LOI) during critical stages, helping the company raise Series A funding despite financial challenges.

Provided end-to-end customer support via phone, email, and text, resolving inquiries, troubleshooting issues, and maintaining high retention.Visited customers in person to solve critical issues, including refueling vehicles and arranging roadside assistance as surprise-and-delight gestures.Built and managed the company’s first customer support ticketing system in collaboration with the founders.Assisted with operations by creating in-app coupons, managing demand, and maintaining accounts and company assets (e.g., vehicles).Acted as a "Swiss Army knife, " supporting cross-functional needs, including product testing, account onboarding, and partner integrations.

Inbound and Outbound Sales for new vehicles ranging within the $30,000-$90,000 price range.Managed my pipeline and CRM via call, text, and emailWorked close with the finance manager

Digital ads specialist using facebook and google ads for local businesses in Miami Dade County.