Kayla Patterson

Kayla Patterson Email and Phone Number

Managing Director @ StudyAbroad.com
Phoenix, AZ, US
Kayla Patterson's Location
Greater Phoenix Area, United States, United States
Kayla Patterson's Contact Details

Kayla Patterson work email

Kayla Patterson personal email

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About Kayla Patterson

My superpower is organization. My passion is travel.I love to organize—whether it be a closet, or the strategic vision and product roadmaps of multinational businesses and high-scale internet products. When my brain is presented with a challenge, it automatically starts asking critical questions, brainstorming solutions, and mapping action plans.I have a passion for travel and being a living example of how cross-cultural experiences can change the way you think, for the better. I am fortunate to have experienced a journey that led me to executive management with GoAbroad.com, where I have enjoyed integrating my superpower and passion. My journey has taught me to:>>Become a dynamic leader, driving the development and execution of strategic plans, product roadmaps, data-driven goals, and company-wide reporting processes.>>Develop an acumen in driving both top-line growth and bottom-line profitability.>>Build, mature, and maintain high-performing teams across multiple geographies.>>Foster a culture of collaboration, innovation, and positive morale, especially during times of organizational change.>>Evaluate product scalability, optimize outreach efforts, and identify profitable opportunities for expansion.>>Build strategic partnerships and marketing initiatives to contribute to growth and global reach.I am particularly proud to have:>>Spearheaded the product development of MyGoAbroad, a web-app for meaningful travelers.>>Directed GoMedia, a suite of online marketing services for international educators. >>Led the GoAbroad Group, encompassing GoAbroad.com, FundMyTravel.com, and Travolucion.com.>>Managed international internship programs in Ireland and the Philippines.>>Served on the advisory board for the GoAbroad Foundation and Fund for Education Abroad.>>Co-founded the Global Respectful Disruption Summit and Initiative with Compear Global Education Network to foster understanding and address societal practices that perpetuate inequality and discrimination.>>Co-founded Last Farewells, a platform designed to assist individuals in creating their own messages to be shared after their passing.I find inspiration in travel, culture, and creativity. My high school sweetheart and I have visited 27 countries (and counting!). We lived in the Philippines for 7 years, creating lasting memories and friendships, and leaving pieces of hearts there. I’m working on scrapbooking each year of my life, which often brings tears, but mostly profound gratitude.Let's connect and share our passions and experiences!

Kayla Patterson's Current Company Details
StudyAbroad.com

Studyabroad.Com

View
Managing Director
Phoenix, AZ, US
Website:
studyabroad.com
Employees:
3
Kayla Patterson Work Experience Details
  • Studyabroad.Com
    Managing Director
    Studyabroad.Com
    Phoenix, Az, Us
  • Goabroad
    Coo / Interim Ceo
    Goabroad Jan 2017 - Present
    Fort Collins, Colorado, Us
    • Drive product innovation and execution, including full recode and redesign of GoAbroad.com, resulting in a 30% increase in traffic and 10% increase in conversions.• Lead the ideation and development of MyGoAbroad web-app, focusing on user acquisition, resulting in a 60% increase in platform sign-ups.• Foster cross-departmental collaboration to enhance productivity and streamline processes, resulting in more efficient product delivery.• Lead UX, CRO, and SEO initiatives to create intuitive, user-friendly interfaces, improving customer satisfaction and search visibility.• Lead strategic planning and business operations, resulting in improved organizational alignment and efficiency.• Oversee HR and administrative activities for 65+ employees across the US and the Philippines, maintaining high employee satisfaction and operational effectiveness.• Increased company revenue by 19% in the first year as Interim CEO, setting a new revenue record and driving financial growth.• Implemented cost-saving measures, reducing operational expenses by 15%, enhancing profitability.• Introduced data-driven decision-making to improve project outcomes, leading to better-informed business strategies.
  • Goabroad
    Marketing Director
    Goabroad Jul 2016 - Jul 2017
    Fort Collins, Colorado, Us
    • Managed and coordinated all digital marketing, public relations and promotional staff and activities• Analyzed customer research, current market conditions and competitor information• Developed and implemented strategic plans and projects for new and existing digital marketing initiatives; including, but not limited to: public relations & media kit, online brand identity & voice• Determined and managed a marketing plan and budget• Monitored, reviewed and reported on all marketing activity and results• Managed GoAbroad.com's social media strategies across the following platforms:
 Facebook, Twitter, Instagram, Google+, Pinterest, YouTube, LinkedIn, Buzzfeed, WordPress• Oversaw strategy and editorial tasks for GoAbroad Blog (WordPress)• Created and implemented online promotions, such as photo contests and travel giveaways
• Developed lead generation and social media engagement strategies
• Identified strategic partnerships to expand global reach in international education and travel
  • Goabroad
    Gomedia Director & Social Media Strategist
    Goabroad May 2012 - Jun 2016
    Fort Collins, Colorado, Us
    GOMEDIA DIRECTOR & SOCIAL MEDIA STRATEGIST (Jun 2014 - Jul 2016)• Established and implemented new sales strategy for all GoMedia products; resulting in a 120% increase in revenue
• Developed, executed, and managed GoAbroad.com's social media strategies to increase online communities by 279% across the following platforms:
 Facebook, Twitter, Instagram, Google+, Pinterest, YouTube, LinkedIn, Buzzfeed, WordPress• Oversaw strategy and editorial tasks for GoAbroad Blog (WordPress)• Created and implemented online promotions, such as photo contests and travel giveaways
• Developed lead generation and social media engagement strategies
• Pitched and secured prize sponsors to enhance value to online promotion participants
• Identified strategic partnerships to expand global reach in international education and travel
• Hired, trained, and managed GoMedia support staff in U.S., Ireland and Philippines based offices
>> U.S. – Developed and implemented summer internship program for 5-8 interns each summer since 2014
>> Ireland – Established a satellite office for GoAbroad.com sales in Ireland>> Philippines – Restructured, mentored, and managed a team of 12 support staff in GoAbroad.com’s Philippines officeGOMEDIA MANAGER (January 2013 — June 2014)• Evaluated product scalability and adjusted outreach to focus on most profitable opportunities and emerging markets
• Negotiated successful commission agreement with search engine optimization (SEO) consultants
• Developed a business plan and website redesign project for GoAbroad.net GOMEDIA COORDINATOR (May 2012 — January 2013)• Launched the GoMedia division, an online marketing agency for international education organizations, and ensured profitability within one year• Created procedures and streamlined processes for client on boarding, daily account management, invoicing, budgeting, and training
  • Goabroad
    Social Media Community Manager
    Goabroad Jan 2011 - May 2012
    Fort Collins, Colorado, Us
    SOCIAL MEDIA COMMUNITY MANAGER (May 2011 — May 2012)• Managed social media accounts for up to 12 organizations at one time• Drafted and maintained social media marketing plans, campaign strategies, and social posts• Optimized existing social media channels and created new accounts• Designed social media contests and promotions, gathered online content, as well as monitored and populated each individual account • Work was most often focused on Facebook, Twitter, YouTube, Flickr, and WordPress SOCIAL MEDIA INTERN (January 2011 — May 2011)• Worked closely with the Social Media Director to manage and monitor GoAbroad's social media channels• Helped conceive and launch GoMedia, an online marketing agency for international education organizations• Managed editorial tasks and publication schedule for the GoAbroad Blog
  • Last Farewells
    Co-Founder & Advisor
    Last Farewells Jun 2023 - Present
    Kayla's commitment to supporting meaningful startups led her to co-found Last Farewells, a comprehensive online platform designed to assist individuals in planning and customizing their own messages and memorial page to be shared after their passing, providing a personalized and meaningful farewell experience.
  • Travolucion
    Co-Founder & Advisor
    Travolucion Jan 2020 - Present
    As the COO of GoAbroad.com, Kayla plays an integral role in developing product lines for the GoAbroad Group, including market expansions. Travolucion, the world's first experiential travel search engine for Spanish speakers, is one of those projects in which Kayla has been heavily involved, from ideation, to website creation, to launch.
  • Goabroad Foundation
    Marketing & Social Media Advisor
    Goabroad Foundation Sep 2014 - Present
    Fort Collins, Colorado, Us
    • Work closely with the Director to create and implement the Foundation's marketing initiatives • Review and provide feedback for social media channels and content• Contributed to a redesign of website in October 2014; helped rewrite copy and determine design and imageryLearn more about the GoAbroad Foundation at http://www.goabroad.org/.
  • Fund For Education Abroad
    Access Advisory Board Member
    Fund For Education Abroad Jun 2018 - Present
    Washington, Dc, Us
    Access Partners engage in the FEA mission through annual support toward scholarships and also serve as members of the Access Advisory Board (AAB), providing a critical leadership-level feedback loop on the Access Partner Program.
  • Nafsa Tech Mig
    Chair
    Nafsa Tech Mig May 2013 - May 2015
    The mission of the NAFSA Technology Member Interest Group (MIG) is to increase information exchange about technology tools, techniques, and trends in international education, in an effort to assist NAFSA members in adopting innovative, interactive technologies. As Chair of the MIG, responsibilities included:• Representing the members of the MIG during meetings with national NAFSA staff• Restructuring the MIG’s leadership roles, website, and online discussion forums (after several years of inactivity)• Coordinating & running monthly meetings with co-chairs• Management of MIG leaders; enabled leaders to manage the MIGs newsletters, social media, website, blog, and webinars• Present sessions, hold meetings, and attend leader luncheon at annual NAFSA Conference
  • Zachariah Dean Band
    Band Manager
    Zachariah Dean Band Feb 2013 - May 2015
    • Created and maintained website and social media• Managed all marketing and PR initiatives• Helped coordinate all practices, shows, and events• Worked with venue owners to schedule shows; negotiated compensation• Coordinated band meetings, contracts, and auditions as neededBecome a fan on Facebook: http://facebook.com/ZachariahDeanBandLearn more about the band: http://www.zachariahdeanband.com
  • Socialmediaforstudents.Com
    Founder & Creator
    Socialmediaforstudents.Com Jul 2011 - Jul 2014
    SocialMediaForStudents.com was created as my senior honors thesis while studying business and marketing at Colorado State University. I was sensitive to the fact that social media wasn’t taught as a part of the marketing curriculum, and set out to create a place where students could learn the basics of social media, whether it was to create their own online persona or promote a business through social media. Social media and online marketing are ever evolving, and in order to stay on top of current trends, platforms, strategies, campaigns (the list could go on), we need resources to help us. SocialMediaForStudents.com was created to be such a resource.
  • Hootsuite
    Campus Ambassador Mentor
    Hootsuite Apr 2013 - Dec 2013
    Vancouver, Bc, Ca
    • Provided help and advice for the Ambassadors in their respective roles• Worked to spread the word about the program and recruit new Campus Ambassadors• Utilized Google Hangouts and Twitter Chats to connect with the Campus Ambassadors and answer questions• Brainstormed ideas to help the Ambassadors expand and develop their roles and projects• Introduced Campus Ambassadors to other social media professionals for chats or mock interviews
  • Np Cleaning Services
    Owner & Operator
    Np Cleaning Services Mar 2010 - Feb 2011
    • Owned and operated an eco-friendly residential cleaning service that resulted in happy clients and steady income• Championed marketing and advertising efforts, including online listings, door flyers, coupons, website• Communicated effectively with potential and current clients; managed scheduling for jobs and initial bids• Created internal structure for company and organized all paperwork, forms, invoices, feedback forms• Managed support staff, maintained equipment and supplies; managed inventory and budget

Kayla Patterson Skills

Social Media Marketing Social Media Blogging Online Marketing Marketing Facebook Public Speaking Public Relations Seo Marketing Communications Social Networking Event Planning Wordpress Management Hootsuite Content Management Strategy Marketing Strategy Community Management Google Analytics Leadership Customer Service Community Outreach Digital Strategy Web Design Multi Cultural Team Management Strategic Communications Microsoft Office Cross Functional Team Leadership Social Media Measurement Strategic Planning Program Development Business Strategy Product Marketing New Business Development Marketing St Advertising Facebook Marketing Marketing Management Competitive Analysis Team Management Relationship Management Vendor Management Negotiation Project Management Logistics Project Planning Mentoring Employee Training

Kayla Patterson Education Details

  • Colorado State University
    Colorado State University
    Marketing

Frequently Asked Questions about Kayla Patterson

What company does Kayla Patterson work for?

Kayla Patterson works for Studyabroad.com

What is Kayla Patterson's role at the current company?

Kayla Patterson's current role is Managing Director.

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What is Kayla Patterson's direct phone number?

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What schools did Kayla Patterson attend?

Kayla Patterson attended Colorado State University.

What are some of Kayla Patterson's interests?

Kayla Patterson has interest in Children, Social Media Management, Inbound Marketing, Marketing, Colorado State University, Seo, Social Media Marketing, Travel.

What skills is Kayla Patterson known for?

Kayla Patterson has skills like Social Media Marketing, Social Media, Blogging, Online Marketing, Marketing, Facebook, Public Speaking, Public Relations, Seo, Marketing Communications, Social Networking, Event Planning.

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