Kayla Patterson Email & Phone Number

Phoenix, AZ, US

Fort Collins, Colorado, US

• Drive product innovation and execution, including full recode and redesign of GoAbroad.com, resulting in a 30% increase in traffic and 10% increase in conversions.
• Lead the ideation and development of MyGoAbroad web-app, focusing on user acquisition, resulting in a 60% increase in platform sign-ups.
• Foster cross-departmental collaboration to enhance productivity and streamline processes, resulting in more efficient product delivery.
• Lead UX, CRO, and SEO initiatives to create intuitive, user-friendly interfaces, improving customer satisfaction and search visibility.
• Lead strategic planning and business operations, resulting in improved organizational alignment and efficiency.
• Oversee HR and administrative activities for 65+ employees across the US and the Philippines, maintaining high employee satisfaction and operational effectiveness.

Fort Collins, Colorado, US

• Managed and coordinated all digital marketing, public relations and promotional staff and activities
• Analyzed customer research, current market conditions and competitor information
• Developed and implemented strategic plans and projects for new and existing digital marketing initiatives; including, but not limited to: public relations & media kit, online brand identity & voice
• Determined and managed a marketing plan and budget
• Monitored, reviewed and reported on all marketing activity and results
• Managed GoAbroad.com's social media strategies across the following platforms: Facebook, Twitter, Instagram, Google+, Pinterest, YouTube, LinkedIn, Buzzfeed, WordPress

Fort Collins, Colorado, US

• GOMEDIA DIRECTOR & SOCIAL MEDIA STRATEGIST (Jun 2014 - Jul 2016)
• Established and implemented new sales strategy for all GoMedia products; resulting in a 120% increase in revenue
• Developed, executed, and managed GoAbroad.com's social media strategies to increase online communities by 279% across the following platforms: Facebook, Twitter, Instagram, Google+, Pinterest, YouTube, LinkedIn.
• Oversaw strategy and editorial tasks for GoAbroad Blog (WordPress)
• Created and implemented online promotions, such as photo contests and travel giveaways
• Developed lead generation and social media engagement strategies

Fort Collins, Colorado, US

• SOCIAL MEDIA COMMUNITY MANAGER (May 2011 — May 2012)
• Managed social media accounts for up to 12 organizations at one time
• Drafted and maintained social media marketing plans, campaign strategies, and social posts
• Optimized existing social media channels and created new accounts
• Designed social media contests and promotions, gathered online content, as well as monitored and populated each individual account
• Work was most often focused on Facebook, Twitter, YouTube, Flickr, and WordPress SOCIAL MEDIA INTERN (January 2011 — May 2011)

Kayla's commitment to supporting meaningful startups led her to co-found Last Farewells, a comprehensive online platform designed to assist individuals in planning and customizing their own messages and memorial page to be shared after their passing, providing a personalized and meaningful farewell experience.

As the COO of GoAbroad.com, Kayla plays an integral role in developing product lines for the GoAbroad Group, including market expansions. Travolucion, the world's first experiential travel search engine for Spanish speakers, is one of those projects in which Kayla has been heavily involved, from ideation, to website creation, to launch.

Fort Collins, Colorado, US

• Work closely with the Director to create and implement the Foundation's marketing initiatives
• Review and provide feedback for social media channels and content
• Contributed to a redesign of website in October 2014; helped rewrite copy and determine design and imageryLearn more about the GoAbroad Foundation at http://www.goabroad.org/.

Washington, DC, US

Access Partners engage in the FEA mission through annual support toward scholarships and also serve as members of the Access Advisory Board (AAB), providing a critical leadership-level feedback loop on the Access Partner Program.

• The mission of the NAFSA Technology Member Interest Group (MIG) is to increase information exchange about technology tools, techniques, and trends in international education, in an effort to assist NAFSA members in.
• Representing the members of the MIG during meetings with national NAFSA staff
• Restructuring the MIG’s leadership roles, website, and online discussion forums (after several years of inactivity)
• Coordinating & running monthly meetings with co-chairs
• Management of MIG leaders; enabled leaders to manage the MIGs newsletters, social media, website, blog, and webinars
• Present sessions, hold meetings, and attend leader luncheon at annual NAFSA Conference

• Created and maintained website and social media
• Managed all marketing and PR initiatives
• Helped coordinate all practices, shows, and events
• Worked with venue owners to schedule shows; negotiated compensation
• Coordinated band meetings, contracts, and auditions as neededBecome a fan on Facebook: http://facebook.com/ZachariahDeanBandLearn more about the band: http://www.zachariahdeanband.com

SocialMediaForStudents.com was created as my senior honors thesis while studying business and marketing at Colorado State University. I was sensitive to the fact that social media wasn’t taught as a part of the marketing curriculum, and set out to create a place where students could learn the basics of social media, whether it was to create their own.

Vancouver, BC, CA

• Provided help and advice for the Ambassadors in their respective roles
• Worked to spread the word about the program and recruit new Campus Ambassadors
• Utilized Google Hangouts and Twitter Chats to connect with the Campus Ambassadors and answer questions
• Brainstormed ideas to help the Ambassadors expand and develop their roles and projects
• Introduced Campus Ambassadors to other social media professionals for chats or mock interviews

• Owned and operated an eco-friendly residential cleaning service that resulted in happy clients and steady income
• Championed marketing and advertising efforts, including online listings, door flyers, coupons, website
• Communicated effectively with potential and current clients; managed scheduling for jobs and initial bids
• Created internal structure for company and organized all paperwork, forms, invoices, feedback forms
• Managed support staff, maintained equipment and supplies; managed inventory and budget