Kayla Pernai Email & Phone Number

La Grange, IL

• Conduct competitive keyword research and analysis utilizing Google AdWords, Keyword Planner
• Increase on-site optimization for client websites to enhance customer experience, usability and crawlability
• Create client campaign reports on a month-to-month basis to help visualize monthly SEO progress and results
• Managing 35+ on-site client campaign projects while meeting monthly and quarterly deadlines

Downers Grove, IL

• Outreach and relationship management between internal teams, publishers and external websites
• Insight to Campaign Managers to produce effective content marketing campaign strategies
• Optimizing client websites through offsite strategic link building methods

Lisle, IL

• Built and managed a portfolio of carrier relationships to achieve and source capacity.
• Tracked and traced intermodal shipments for customers in order to insure timely delivery to final destination.
• Developed processes to find the most cost effective solution for a customer.

Normal, IL

• Wrote news releases and feature articles on events for the College of Business.
• Copy edited posters and promotional materials.
• Filmed, edited and created videos for Business Week 2013 and for the 'College of Business: Senior Farewell 2013' video project.

• Developed a strategic online marketing communication plan to to increase awareness of the Dentsmart brand for Illinois, Wisconsin and Missouri through social media.
• Implemented online marketing techniques to increase search engine optimization as well as sales revenue within the coming year.

Normal, IL

• Promoted the school newspaper through promotional events across the university.
• Aided in the research study for The Daily Vidette's redesign that will take place in spring 2013.
• Designed a marketing plan for the spring 2013 semester.

Naperville, IL

• Created and customized promotional materials such as brochures, bulletins and company profiles for the sales-force to use for products that commercialized in fall 2012.
• Generated, remodeled and redesigned surveys to distribute to potential clients to acquire knowledge on whether the Waste Water Team’s product would be a good fit for a particular company.

Joliet, IL

• Communicated and interacted with clients to make them feel welcome.
• Updated client database on SalesForce.com.
• Scheduled appointments, reached out to clients and managed clients calls.
• Aided in creating postcards and other promotional materials to be sent out to clients.

Joliet, IL

•Responsible for giving tours of the main campus to new and current students.•Helped run College Exploration Night, Discover JJC and a 5K run to support student scholarships.