Kaylee Barton Email & Phone Number

Apex, North Carolina, United States

• Manage, develop, and coordinate all product training, executive meetings, and workshops.
• Manage and rebrand learning management systems (LMS), leading to a 38% increase in user engagement with a 7% increase in completion rate YoY.
• Develop engaging and interactive eLearning content using authoring tools.
• Monitor and analyze LMS data to track training effectiveness and user engagement.
• Assess the effectiveness of hands-on product training programs through evaluations, feedback, and performance metrics.
• Support the daily activities and refine overall experience of ATG Academy Training Center.

Raleigh, North Carolina, United States

• Optimized Google Ad campaigns by conducting search term reports and A/B testing strategies.
• Collaborated with cross-functional teams, including content and design, to ensure alignment of paid search strategies with overall marketing goals and brand messaging.
• Monitored and adjusted bidding strategies and budget allocations in real-time to maximize ad spend efficiency and drive higher-quality traffic.
• Fostered relationships with clients and conveyed account performance.

Raleigh-Durham-Chapel Hill Area

• Conducted competitive analysis and market research to identify trends and opportunities, enabling the development of innovative digital marketing strategies that enhanced market positioning.
• Optimized Google Ad and Bing Ad campaigns.
• Conducted comprehensive keyword research and competitive analysis.
• Stayed abreast of industry trends and platform updates, incorporating best practices and emerging technologies to continually enhance paid search strategies.

Raleigh, North Carolina, United States

• Created content for Instagram, Facebook, and LinkedIn using Canva Pro.
• Scheduled social media posts based on the content calendar using Hootsuite.
• Developed effective social media strategies for each of the social media channels to help grow following, reach specific target markets, and increase engagement.

Wake Forest, North Carolina, United States

• Responsible for all aspects of care and safety for up to 120 dogs daily.
• Oversaw feeding, medication administration, exercise, and playtime for animals.
• Optimized guest check in process, fielded phone inquiries, scheduled reservations, and discharged animals.
• Trained peers and new employees on completion of daily kennel tasks.