Kaylee Barton Email & Phone Number

Apex, North Carolina, United States

• Manage, develop, and coordinate all product training, executive meetings, and workshops.• Manage and rebrand learning management systems (LMS), leading to a 38% increase in user engagement with a 7% increase in completion rate YoY. • Develop engaging and interactive eLearning content using authoring tools.• Monitor and analyze LMS data to track training effectiveness and user engagement.• Assess the effectiveness of hands-on product training programs through evaluations, feedback, and performance metrics.• Support the daily activities and refine overall experience of ATG Academy Training Center.

Raleigh, North Carolina, United States

• Optimized Google Ad campaigns by conducting search term reports and A/B testing strategies.• Collaborated with cross-functional teams, including content and design, to ensure alignment of paid search strategies with overall marketing goals and brand messaging.• Monitored and adjusted bidding strategies and budget allocations in real-time to maximize ad spend efficiency and drive higher-quality traffic.• Fostered relationships with clients and conveyed account performance.

Raleigh-Durham-Chapel Hill Area

• Conducted competitive analysis and market research to identify trends and opportunities, enabling the development of innovative digital marketing strategies that enhanced market positioning.• Optimized Google Ad and Bing Ad campaigns.• Conducted comprehensive keyword research and competitive analysis.• Stayed abreast of industry trends and platform updates, incorporating best practices and emerging technologies to continually enhance paid search strategies.

Raleigh, North Carolina, United States

• Created content for Instagram, Facebook, and LinkedIn using Canva Pro.• Scheduled social media posts based on the content calendar using Hootsuite.• Developed effective social media strategies for each of the social media channels to help grow following, reach specific target markets, and increase engagement.

Wake Forest, North Carolina, United States

•Responsible for all aspects of care and safety for up to 120 dogs daily.•Oversaw feeding, medication administration, exercise, and playtime for animals.•Optimized guest check in process, fielded phone inquiries, scheduled reservations, and discharged animals.•Trained peers and new employees on completion of daily kennel tasks.