- Leader in account management, strategy and project management for clients in the retail, industrial and technology industries.- Direct work of numerous multidisciplinary teams focused on content strategy, content creation, measurement and analytics, social media execution, mobile app design and development for Fortune 500 clients such as Sherwin-Williams.- Negotiated and grew all accounts by up to 33%.- Led Social Content and Channel Strategy project resulting in implementation of a unique brand Social Vision, Measurement Plan and Voice & Tone Guide.- Developed, wrote and executed daily internal marketing and communications content for over 2,500 employees as the Internal Communications Strategist supporting IBM's GM of Consumer, Travel & Transportation industry. - Analyze monthly content performance based on KPIs and brand benchmarks to develop actionable insights and recommendations for clients.- Foster strong partnerships between clients and internal teams, leading to greater trust, better work and organic growth.- Led presentation of quarterly results and strategic planning on topics such as content performance, account growth and new initiatives in front of senior-level client executives and partner agencies.- Authored Statements of Work (SOW's), Change Requests and Creative Briefs to capture client business and motivate teams.- Monitor, manage and provide frequent status updates on all account activities.- Know client's business, industry and competitive set in order to grasp and anticipate impacts of change on their business.

- Oversaw work of numerous multidisciplinary teams focused on content strategy, content creation, measurement, brand communication and social media for Fortune 500 clients such as Designer Brands (formerly DSW) and Sherwin-Williams.- Advocated client's point of view in internal meetings and balanced with needs/capacity of internal team.- Partnered with project manager and team to monitor, manage and provide status updates on all activities in project plan.- Implemented new processes and tools to co-create content with partners and streamline processes. - Anticipated and resolved problems and issues as they arose.

• Worked as member of merchandising team, managing and assorting the largest collection with over 300 choices. • Organized, facilitated and presented to Senior Management multiple tactics VS could employ to resonate with the Millennial customer, based on primary research we conducted.• Analyzed weekly recap of business results for Allover Lace Panty collection.• Studied customers’ responses to products and promotions and worked to improve in-store experience.• Communicated with stores to understand customer response, associate selling behaviors and visual execution.• Attended Style Review meetings to help strategically choose the assortment. • Performed tactical system work to insure buys were placed on time utilizing Flex PLM, Style Def, and Excel.• Executed visual ranking to aide in weekly hindsight on product performance and opportunity. • Created and updated seasonal assortment visuals.

• Worked as member of the Brand Strategy team, supporting several major client projects, in addition to some business development initiatives• Involved in major qualitative research study across U.S., including recruiting, fielding, and reporting.• Participated in week-long shop-along/in-home research study in the markets (Houston). Supported moderator through note-taking, video-recording, and reporting of key findings. • Analyzed and compiled data and key findings from market research study. • Developed and presented secondary research to internal team based on best practices and industry research for multiple Clients.• Supported Strategy and Creative teams in the development of the new store prototype for Client's new brand positioning initiatives.