•Collaborated with owners of paid, earned, and owned media channels to contribute to the development and execution of strategic digital plans across 8 prominent restaurant brands.•Utilized data-driven insights to inform decision-making processes, working closely with cross-functional teams to enhance the effectiveness of digital media placements and drive incremental visits.•Gained hands-on experience in leveraging customer data to enhance guest experiences, demonstrating a strong… Show more •Collaborated with owners of paid, earned, and owned media channels to contribute to the development and execution of strategic digital plans across 8 prominent restaurant brands.•Utilized data-driven insights to inform decision-making processes, working closely with cross-functional teams to enhance the effectiveness of digital media placements and drive incremental visits.•Gained hands-on experience in leveraging customer data to enhance guest experiences, demonstrating a strong understanding of the intersection between data analytics and digital marketing. Show less

•Created digital content to increase engagement with users, generate inbound traffic, and strengthen customer relationships. •Maintained strong social media and brand presence across platforms, reaching over 40,000 users. •Implemented marketing strategies that encouraged product adoption and led to a 30,000+ increase in followers on Instagram.

•Assisted management with creation of promotional materials, buying suggestions, and development of sales incentives. •Provided support to 3-5 employees and managed minor customer discrepancies. •Responsible for creating a pleasing store atmosphere for customers through visual merchandising.

•Handled customer purchases, exchanges, and returns through a POS system while providing tailored customer service.•Opened and closed stores on time, delegated opening and closing tasks to employees, and responsible for counting cash drawers during closing time.