Senior Media Manager
- Led a digital media marketing team of 6, developing and managing new media resources and KOL partnerships (200+ KOLs with millions of fans), and analyzing data for digital marketing initiatives.
- Established and maintained relationships with suppliers (MCN organizations) and collaborated with clients including Dior, NIVEA, Guerlain, LV, Chanel, ALBION, and Lego.
- Managed shopping promotions during Chinese online shopping festivals, contributing to Guerlain’s sales volume of 550 million during the 2021 Double 11 Shopping Festival. Negotiated brand presence across new digital.