Tingting Su Email & Phone Number

Shanghai, China

• Led a digital media marketing team of 6, developing and managing new media resources and KOL partnerships (200+ KOLs with millions of fans), and analyzing data for digital marketing initiatives.• Established and maintained relationships with suppliers (MCN organizations) and collaborated with clients including Dior, NIVEA, Guerlain, LV, Chanel, ALBION, and Lego.• Managed shopping promotions during Chinese online shopping festivals, contributing to Guerlain’s sales volume of 550 million during the 2021 Double 11 Shopping Festival. Negotiated brand presence across new digital media channels including RED, TikTok, Bilibili, Weibo, and WeChat.

Shanghai, China

• Managed marketing and advertising efforts across traditional media channels (community, underground, outdoor, high-speed railway, and airport media) and emerging digital platforms including RED, TikTok, and Weibo.• Identified innovative media opportunities through phone, WeChat, and email, overseeing daily communication and client relationship management.• Worked with clients including Ping An Insurance, CITIC Bank, FAW Volkswagen, Honda, and Estée Lauder.

Shanghai, China

• Collaborated with and managed all projects initiated by clients within 4A agencies.• Proposed media communication strategies to fulfill the digital marketing needs of clients including Volvo, Bank of Communications, and Siemens.• Maintained effective communication with agents, ensuring seamless internal and external PR activities.

Master Of Science In Digital Business, E-Business, Information Systems And Project Management

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Bachelor Of Arts - Ba, French Language And Literature