• Develop and maintain internal schedule for asset creation and review of all emails sent from Carnegie Hall.• Analysis of email campaign results with a goal of making data-driven best practice recommendations.• Conceptualize and implement email campaign strategies with a goal of both increased customer engagement and revenue.Select Accomplishments:• Key player in Lytho onboarding. Led company-wide stakeholder trainings and became in-house go-to for process refinement for each department making the transition.• Managing team that is responsible for creation of all patron-facing communications. On average, sending 65 campaigns per month to a segmented database of over 400,000 people.

• Develop and curate website and social media content with the goal of increasing engagement from followers and brand-recognition from clients.• Design and ensure cohesion of digital and print marketing materials.• Encourage continued growth and communication within the organization as well as with potentialclients by regularly brainstorming and implementing new marketing strategies.• Development of behavior-based targeted email campaigns for separate media groups including: Title V Expiring Permit Notices, NPDES Expiring Permit Notices, Post-Conference Attendance Overview, How-To Blog Information Hub In Anticipation of New Software Launch

• Collect and analyze asset requests from franchise owners worldwide to determine trends.• Maintain consistent cross-team communication and relations internally as well as externally withfranchise owners and sponsors.• Oversee production of print and digital materials to assist franchisees with optimizing day to dayoperations as well as customer acquisition and retention.

• Managed email database of students, parents, and franchise owners• Compiled information for and built weekly newsletters for multiple, targeted lists• Scheduled social media content ensuring a balance of business/event-promotion with social engagement content

• Primary goal of ensuring a positive digital user experience• Responsible for website management including graphic design elements, SEO, A/B testing for most engaging content, organization of constantly changing shows presented by PAFW as well as 4 resident companies.• Management of all email communications to over 150,000 patrons and donors: including, onboarding of new email platform, targeted email campaigns, as well as data analysis and trend identification.• Other duties included: electronic content creation, search engine optimization, and mobile platform creation.

• In-house graphic design.• CMS and outbound email communication management.• Design, development, and deployment of the following innovative client-focused email marketing campaigns: Abandoned Cart, Know-Before-You-Go, Pre-Show Reminder, Post-Show Follow Up and Survey, Quarterly Donor and Season Ticket Holder Newsletters, Birthday Gift Emails for Season Ticket Holders and Donors, New Season Ticket Holder Need-To-Know Info and Thank You, Behavior-Triggered New Ticket Buyer Campaign

• Assisted with promotional video capture and editing• Creation of print materials for special events