Kaylee Baxter Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, Us

Maximize advertising efficiency and enable better decisions with expertise that lies at the intersection of human behavior, semantic technology, and real-time predictive targeting.

Chicago, Illinois, Us

Managed integrated marketing strategy for Cision's Communications Cloud line of business. Implemented multi-channel integrated marketing nurture strategies, including paid search, paid social media, content syndication, email, and sales outreach. Implemented account-based marketing tactics, leveraging intent data to enhance the buyer's journey and successfully target opportunities for new business and cross-sell and up-sell opportunities with existing customers.Partnered with internal stakeholder teams and external agencies to develop a full-funnel content marketing strategy spanning eBooks, webinars, SEO-optimized web content, and customer case studies and testimonials.Partnered with Sales stakeholder teams to implement a cohesive lead handoff and follow-up strategy.Successfully managed the demand generation plan for the relaunch of Cision Impact in 2022. Consistently exceeded monthly lead generation and conversion targets.

Chicago, Il, Us

Planned, executed and analyzed results of integrated marketing campaigns targeting transportation, manufacturing and hospitality industries.Managed the demand generation marketing plan for two product launches - the MOTOTRBO R7 and the Curve Wi-Fi Enhanced Business Radio.Collaborated across sales and marketing teams to implement full-funnel, multi-channel marketing campaigns.Identified gaps in lead generation channel and implemented strategies to improve outbound marketing methods.Optimized nurture campaigns using intent data to create a more intuitive buyer's journey.

Chicago, Illinois, Us

Managed a conference calendar of 35+ marketing events a year, successfully transitioning to a webinar-first approach due to the COVID-19 pandemic.Introduced marketing automation tactics, including automated lead routing to sales, web forms, and contact segmentation and email nurture automations, in addition to core demand generation management responsibilities.

Chicago, Il, Us

Indianapolis, Indiana, Us

As Coactive's first full-time marketing professional, I have had the opportunity to craft, implement and maintain multiple initiatives, including: - working as an integral part of rebranding, company-wide, from DataVoke to Coactive in October 2017- implementing the HubSpot suite of tools in marketing, business development, and customer engagement - providing HubSpot education and continued support for team members - developing and executing a documented HubSpot business development use strategy - developing and executing a documented events participation strategy- acting as lead point of contact and coordinating all aspects of sponsoring 10+ industry events in 2017- representing Coactive at industry events, speaking with prospects about problems we can help solve. *This is one of my favorite aspects of my job - developing and executing a documented social media strategy - building email campaigns to support prospects as they engage further with Coactive - building and maintaining relationships with 3rd party vendors to support marketing needs - researching and recommending a 3rd party product agency to support growing messaging and product understanding related to Coactive - maintaining the marketing website, social media accounts, and implementing a blog

Columbia, Missouri, Us

• Content contributor for the Relevance publication • Manage and nurture contributors for the publication • Utilize social media and other content promotion avenues to drive traffic to the publication• Edit submissions from over 200 contributors • Manage email marketing and communication by utilizing Hubspot• Improve SEO to increase traffic and shares for articles

Andalucía, Es

Assisted English teaching in 9 classes, instruct classes in English in 5 classes in elementary level schools weeklyDevised and implemented instructional programs for English as a Second Language students ages 3 to 12Prepared specialized lessons for American culture and lifestyle, and science for children ages 3 to 12Developed and instructed weekly private English lessons for students ages 4 to 45 with skills ranging from beginning English to upper intermediate English Planned and instructed 8 weekly private language academy classes for students ages teens to adults with skills ranging from beginning intermediate to upper intermediate English High level knowledge of Cambridge University PET, FCE and KET English examsHigh level knowledge of Trinity College ISE (B1-C2) and GESE English exams

Indianapolis, Indiana, Us

I used my communication skills to speak with prospective companies and see if we are a fit for each other. I achieved or exceeded quarterly lead goals and contributed to generating sales for the company. Communications, marketing, public speaking.