Kaylee Kirsch Email & Phone Number

Pittsburgh, Pennsylvania, United States

•Develops and executes regional strategic marketing campaigns for Allegheny General, Wexford, Jefferson, and Canonsburg hospitals.•Leads the development of marketing briefs to define brief objectives, insights, key messaging, measurable goals, and tracking •Collaborates with the creative marketing team to execute strategies and develop campaign tactics•Works directly with senior leadership to develop and execute on both long-term growth strategies and short-term project-based work•Maintains strong internal relationships with cross-matrix teams to support the planning of communications campaigns and announcements •Tracks consumer awareness of hospital services and perceptions through quantitative insight research studies •Measures campaign success against defined goals and budget.•Utilizes market and internal data to accurately position relevant medical services by audience segment.•Requests and monitors projects via Adobe’s Workfront project management system

Pittsburgh, Pennsylvania

•Lead strategic marketing campaigns for Allegheny General Hospital and Wexford Health + Wellness Pavilion•Coordinated community facing, marketing events for both Allegheny General Hospital and Wexford Health + Wellness Pavilion•Served as the liaison between hospital leadership and the creative marketing team in order to ensure all needs are met from a timing, legal, and logistical standpoint•Supported the strategic marketing efforts and acted as a liaison between marketing and external business partners for four new AHN Neighborhood Hospitals•Lead the marketing and branding initiatives during the acquisition of AHN Grove City Hospital•Acted as the marketing lead for a network-wide overhaul of patient facing communication monitors leveraging the Adobe Experience Manager system.•Built and maintained relationships with key business partners

850 Ridge Ave Pittsburgh, Pa 15212 United States

Insurance brokers since 1929 with 80+ years in business, the company has established a solid reputation as a leading, independent insurance broker, third party administrator and consulting firm; in Pennsylvania and across the country. With a unique perspective, extensive experience and innovative business strategies, they deliver their clients with the best services and options possible.• Created and produced marketing materials• Managed company’s email marketing through Constant Contact system• Collaborated with a web developer to redesign and update Babb, Inc.’s website• Directed the Social Media Coordinator on strategies for Babb, Inc.’s social media pages• Assisted with media buying and co-produces television commercials• Implemented an integrated marketing campaign for a city wide step challenge• Built and maintained the WellAdvised branding for Babb, Inc.• Assisted in managing and maintaining internal client database• Coordinated Babb, Inc.’s client facing events• Developed the company’s annual Babb Gives Back schedule and coordinates events• Created copy for company’s blog and website• Supported the organization in attracting and retaining clients• Helped demonstrate that Babb, Inc. is a thought leader in the field of insurance

Master'S Degree, Integrated Marketing Communications

Bachelor Of Science (Bs), Public Relations And English Professional Writing

Activities and Societies: Alpha Omicron Pi, University Program Board, PRSSA, Lamda Pi Eta Honorary, Order of Omega Honorary, Panhellenic.