Kaylee Kirsch Email & Phone Number

Pittsburgh, Pennsylvania, United States

• Develops and executes regional strategic marketing campaigns for Allegheny General, Wexford, Jefferson, and Canonsburg hospitals.
• Leads the development of marketing briefs to define brief objectives, insights, key messaging, measurable goals, and tracking
• Collaborates with the creative marketing team to execute strategies and develop campaign tactics
• Works directly with senior leadership to develop and execute on both long-term growth strategies and short-term project-based work
• Maintains strong internal relationships with cross-matrix teams to support the planning of communications campaigns and announcements
• Tracks consumer awareness of hospital services and perceptions through quantitative insight research studies

Pittsburgh, Pennsylvania

• Lead strategic marketing campaigns for Allegheny General Hospital and Wexford Health + Wellness Pavilion
• Coordinated community facing, marketing events for both Allegheny General Hospital and Wexford Health + Wellness Pavilion
• Served as the liaison between hospital leadership and the creative marketing team in order to ensure all needs are met from a timing, legal, and logistical standpoint
• Supported the strategic marketing efforts and acted as a liaison between marketing and external business partners for four new AHN Neighborhood Hospitals
• Lead the marketing and branding initiatives during the acquisition of AHN Grove City Hospital
• Acted as the marketing lead for a network-wide overhaul of patient facing communication monitors leveraging the Adobe Experience Manager system.

850 Ridge Ave Pittsburgh, PA 15212 United States

• Insurance brokers since 1929 with 80+ years in business, the company has established a solid reputation as a leading, independent insurance broker, third party administrator and consulting firm; in Pennsylvania and.
• Created and produced marketing materials
• Managed company’s email marketing through Constant Contact system
• Collaborated with a web developer to redesign and update Babb, Inc.’s website
• Directed the Social Media Coordinator on strategies for Babb, Inc.’s social media pages
• Assisted with media buying and co-produces television commercials

Master'S Degree, Integrated Marketing Communications

Bachelor Of Science (Bs), Public Relations And English Professional Writing

Activities and Societies: Alpha Omicron Pi, University Program Board, PRSSA, Lamda Pi Eta Honorary, Order of Omega Honorary, Panhellenic.