Kaylee-Shaye Callander Email & Phone Number

British Columbia, Canada

-Align messaging strategies and content plans across Digital Marketing channels-Responsible for developing strategy and cadence surrounding new collection launches-Coordinated with stores and distribution centers for product pulls for Marketing/PR needs-Conducted competitor analyses for tentpole moments throughout the retail calendar year-Localized marketing approach to the Canadian and US markets for Moores Clothing and Men’s Wearhouse respectively-Collaborated with different designers and a variety of partners across industries for collaborations that would be meaningful to our customer base-Reimagined planning documents, calendars and creative explorations to clearly show plans for key moments, versus the day-to-day messaging

-Responsible for +2% lift in revenue with the introduction of personalized product recommendations in marketing emails for Men’s Wearhouse and Jos. A. Bank-Contributed to the launch of 1:1 email personalization for Men’s Wearhouse and Jos. A. Bank through Salesforce’s Marketing Cloud Platform (MCP)-Developed new performance reporting format to present to leadership on a biweekly basis-Produced new project documentation templates to create a single location for all personalization initiatives moving forward-Identified and built 3 creative templates for initial product recommendation testing-Streamlined A/B test and segmentation process between ESP and MCP-Launched new behavioral email triggers for each brand using MCP’s Journey Builder and custom API integration with Cheetah Messaging-Created Email Personalization Roadmap in partnership with the Director

-Regularly gathered and presented key performance metrics from MoM, WoW, and YoY perspective to leadership and internal partners-Redesigned the company’s heatmap reporting process to streamline data input and create an easier format to develop insights for weekly reportingReimagined structure of content calendars to automate administrative duties to empower the team to focus on strategic channel development-Developed new reporting tactics to gain insight into subject line performance and send date/times, and their impact on open/click rates-Responsible for the development and deployment of several automated email journeys for customers that incorporated personalization based on engagement and existing customer data-Evaluated and improved upon the Email Creative Request process which included redesigning the Creative Request Form to allow for automation, introducing creative templates to streamline design, auditing current forms used in Workfront for project management, identifying ways to automate HTML process and minimize confusion/errors regarding send cadence

British Columbia, Canada

My position consisted of managing and optimizing the company's CRM platform, introducing and managing our product catalog, email marketing, and a variety of marketing and project management activities. In the process of optimizing the platform, I worked on automating different sales tasks to enable our sales teams as well as ensure that we are collecting the maximum amount of data to provide them with qualified leads and filling their funnel. I implemented processes for lead scoring, automated task management, and minimized rework across platforms and in contract development.On the products side, I developed projects for new product onboarding, as well as managed a variety of systems housing product data to keep them up to date.I have also assisted in campaign development, digital campaigns, monitoring of marketing efforts, and content development.

Kamloops, British Columbia, Canada

My position at Magiq AI consisted of a variety of administrative tasks including, but not limited to:-Recruitment -Lead Development -Graphic Design -Immigration -Community Engagement -Market Research/Validation -Grant Applications -Managing Medical -Strategic Development -Social Media -Drafting Contracts -Project ManagementThis position allowed me to explore the startup culture more thoroughly and gain a wide breadth of knowledge in business, and greatly supplemented my learning while in Thompson River's University.

Initially, I was tasked with performing Market Research surrounding entry into the Artificial Intelligence (more specifically, Machine Learning) market. I also analyzed the business itself using SWOT and PESTEL formatting.

I was responsible for the recruiting of Speakers for 2019's TEDx event at Thompson Rivers University. I coordinated interviews, workshops and handled any questions the speakers may have about guidelines or the process itself. I also assisted in securing sponsorships and reached out to a variety of community members to take part in the event.

British Columbia, Canada

I assisted men in dressing for success. Our main goal was to help men "love the way they look", as confidence is the most important part of dressing nicely. In this position, I was able to network with many different individuals with different professions, as well as get to know the people within my community and aid them in celebrating the many stages of life.

British Columbia, Canada

I was in charge of creating advertisements for the personal training business "EvoBodyFitness". I designed graphics and posts made specifically for different media platforms to reach different target markets.This particular position allowed me to experiment on various graphic design platforms, as well as utilize a variety of skills I had obtained during my education. I was in contact with clients and aided in curating the customer experience. Being apart of the physical fitness industry, it was important that each client felt a sense of ownership over their program, but also that they felt that their voice was heard and understood. Being available through online platforms made it easier for clients to come in contact with a trainer, and thereby let them mold the programs to best suit their life.

British Columbia, Canada

At We Love Dogs, I experienced what is was like to be apart of a small business environment. I was not only able to further my knowledge from an animal services point of view, but I was also given the task of small advertising duties. These tasks included (but were not limited to) social media posts, mural paintings and advertisements to be posted around the facility. Although these tasks themselves were not major campaigns seen by many, this experience encouraged me to pursue an education in marketing.

British Columbia, Canada

During my time at TLC for Pets, I was responsible for the care of many animals and the organization of the day. However, the majority of my job was customer service, be it online or over the phone. I would help solve customer concerns and issues, give tours, and explain promotions. I also assisted in designing minor, in-facility advertisements for sales and promotions going on at that time.

Bachelor Of Business Administration - Bba, Marketing

Associate Of Science - As, Biology, General