• Managed targeted ads using Meta Business Suite, leveraging data gathered from Google Analytics and monitoring key performance indicators (KPIs) such as click-through rates (CTR), cost per click (CPC), and return on ad spend (ROAS).• Developed tailored content strategies for clients across diverse industries, including finance and photography, ensuring each client’s brand identity is consistently reflected in all communications. • Adjusted ad targeting, creatives, and bidding… Show more • Managed targeted ads using Meta Business Suite, leveraging data gathered from Google Analytics and monitoring key performance indicators (KPIs) such as click-through rates (CTR), cost per click (CPC), and return on ad spend (ROAS).• Developed tailored content strategies for clients across diverse industries, including finance and photography, ensuring each client’s brand identity is consistently reflected in all communications. • Adjusted ad targeting, creatives, and bidding strategies to improve campaign performance.• Created cohesive brand identities, built websites, and created/edited social media content using Adobe Suite. Show less

• Received hands-on mentorship and practical insights into the field of data analysis.• Focused on acquiring essential background knowledge and practical skills required for a data analyst role, emphasizing real-world applications and self-study.• Independently studied tools such as Jupyter Lab, advanced SQL, Python (Pandas Library), complex formulas, pivot tools in Excel and Google Sheets, and Tableau.• Completed a comprehensive full-stack data analysis project as a capstone… Show more • Received hands-on mentorship and practical insights into the field of data analysis.• Focused on acquiring essential background knowledge and practical skills required for a data analyst role, emphasizing real-world applications and self-study.• Independently studied tools such as Jupyter Lab, advanced SQL, Python (Pandas Library), complex formulas, pivot tools in Excel and Google Sheets, and Tableau.• Completed a comprehensive full-stack data analysis project as a capstone, showcasing a clear increased understanding of data handling and analysis. Show less

• Independently identified key opportunities for efficiency and optimization in operations.• Performed data analytics projects using Excel and PowerPoint, supporting data-based executive decision-making to provide key insights, resulting in saved labor and spending costs while improving quality of services.• Spearheaded and oversaw key technical projects, successfully streamlining and improving citywide processes resulting in increased operational efficiency and enhanced coordination… Show more • Independently identified key opportunities for efficiency and optimization in operations.• Performed data analytics projects using Excel and PowerPoint, supporting data-based executive decision-making to provide key insights, resulting in saved labor and spending costs while improving quality of services.• Spearheaded and oversaw key technical projects, successfully streamlining and improving citywide processes resulting in increased operational efficiency and enhanced coordination among various departments.• Delivered comprehensive IT support, resolving hardware, software, and network issues for city employees. Show less