Kayleigh Arcos Email & Phone Number

New York, NY, US

New York, New York, United States

• Drive forward successful global Go-To-Market strategies for solutions and services, focusing on Artificial Intelligence, performance marketing, and strategic partnerships: Google, Amazon, Meta, and Adobe.
• Establish global client and user engagement networks for product enablement and increased usage.
• Optimize media and digital communications strategy and product development roadmaps, increasing efficiencies at scale.
• Organize product events to promote new solutions and services, increasing client engagement.Additional Skills:
• Asana, Heap Analytics, Figma, LucidChart, Appcues, Microsoft Suite, Google Marketing Platform.
• Advanced Microsoft Excel - Macros, VLookUps, Pivot Tables.

New York, New York, United States

Product Marketing Manager at IPG Mediabrands (Interpublic Group)

New York, New York, United States

Product Marketing Manager at KINESSO (an Interpublic Group company)

New York, New York, United States

• Developed effective Go-To-Market strategies for client reporting solutions and products, increasing global adoption by an additional 20% every quarter.
• Crafted industry thought leadership communications and contributions through digital media content initiatives.
• Promoted high-priority solutions through effective product training and marketing collateral for multi-agency and client use.

New York, New York, United States

• Governed the audience workflow for several accounts, including data onboarding and syndication, data analysis and audience creation, closed-loop measurement and KPI tracking, as well as audience strategy and insights.
• Managed multiple data sources including digital, television, online, offline activities, and purchase activity from providers including Acxiom, Simmons, CRM, and DCM.

New York, New York

• Supported IPG Mediabrands agencies on several successful new business pitches by providing data driven solutions.
• Utilized machine learning techniques and SQL based queries to create high value audiences for IPG Mediabrands agencies.

Center For Multicultural Equity And Access

• Streamlined analyzation of data trends from strategic marketing efforts to formulate new strategies for accurate segmentation of target audience, increasing membership subscriptions by over 100%.
• Created a new digital media strategy to promote and market content about scholastic and career opportunities to over 2,000 students of color on a weekly basis.
• Organized and facilitated events concerning international geo-political affairs to educate various communities of color and identities.

Georgetown Aspiring Minority Business Leaders And Entrepreneurs (G.A.M.B.L.E)

• Engineered digital content and analyzed data trends to expand reach of new target audience: students of color; increased engagement by over 200%.
• Executed marketing strategy efforts for G.A.M.B.L.E, the McDonough School of Business first minority-based initiative.
• Spearheaded various projects, large-scale initiatives, design, and social media for annual Diversity Dialogue Conference.

Washington D.C

• Corresponded with over 775,000 constituents on U.S. Trade Policy, Foreign Affairs, Healthcare, Education, and Security.
• Efficiently created multiple press clips and memos detailing the most relevant data on top priority affairs and legislation.

Georgetown University Office Of Global Education

• Managed 10 social media accounts for the Office of Global Education concerning student study abroad programs.
• Promoted over 160 study abroad programs through "Digital Storytelling" marketing campaigns and online databases.

Washington D.C. Metro Area

• Engaged and mentored several underclassmen through networking events and professional development seminars.

Mclean, Virginia

• Implemented a reference database for the categorization of over 2,000 business and government proposals dating back to 2007, which resulted in increased efficiency of client consultant teams and successful contract.
• Developed technical proposal writing skills for business and government contracts.
• Collaborated with marketing team on 20 proposal designs and various PwC publications.

Bachelor Of Science In Business Administration, Management And Marketing

Activities and Societies: Georgetown Scholarship Program, Georgetown McDonough Leadership Council, Center for Multicultural Equity and.

History And Philosophy Of Science And Technology

Study Abroad Experience

Education record

Activities and Societies: Valedictorian, National Honor Society President, Captain of Swim Team.