Warrior Art Camp is a dedicated art education initiative, offering top-tier online training to empower students in enhancing their skills, advancing their careers and thriving in the entertainment art industry. Our mission is to pave the way for students’ art journey. For more info, visit: warriorartcamp.com

Warrior Painters connects artists from all walks of life, promotes plein-air painting (painting outdoors), and enables art-related sharing and learning. • Produce, edit and publish the Warrior Painters Podcasts and various video tutorials• Plan and execute social media campaigns to engage the art community (We invented popular hashtags #NoPleinNoGain and #PleinAirpril !)• Curate/create social media posts and manage audience engagement• Build and manage sponsorships and partner relations• Develop gallery show and exhibition opportunities (organized 11 exhibitions so far)

Independent marketing consultancy that helps marketers and strategic sourcing professionals transform, evolve, and optimize relationships with agency partners and internal teams.

Worked on Hulu's Solar Opposites animated TV show.

R3 helps improve marketing efficiency and effectiveness. Key consulting services offered: - Hunt for the most appropriate agency partners - Improve ways of working between clients and agencies - Develop scope of work that meets business objectives and matches agency capabilities - Benchmark and negotiate agency feesMy responsibilities include:• Conduct qualitative research (interviews, workshops) and quantitative research to identify strengths and gaps, and uncover growth opportunities• Audit existing strategic and creative documents to identify strengths and gaps • Develop thought leadership content including research reports and white papers• Project management including timeline management and budget tracking• Liaise between company and client; senior leadership and global support teams • Lead business relationship development/management on the West CoastGlobal clients served: Sony Interactive Entertainment, Unilever, Samsung, Intel, American Express, Mastercard, Shell, etc.R3 Worldwide is a global consultancy that help clients measure and improve their Return on Agency, Return on Media and Return on Investment. We offer leading marketers access to the expertise and services required to establish and administer effective multi-national agency engagements.

• Lead Strategist: from trend monitoring, consumer insight discovering to strategizing multi-touchpoint communication plans, I worked closely with creatives and UX designers to come up with digital solutions for clients such as P&G, Nestle, Danone, Marriott Hotels and Resorts, Ferrero Rocher, Pirelli, Bausch & Lomb.• Researcher: conducted in-market research using ethnographic research methodologies for clients including AXA and Education First (EF) across the APAC region.

• Worked on ATL and digital multi-cultural campaign development for DirecTV and MoneyGram.• Assisted in new business pitches: conducted research and drafted creative briefs to guide creative brainstorming sessions, identified target audience groups with detailed segmentation study.• Took the initiative to build an Asian American consumer database to strengthen the agency’s research capability.

• Assisted in digital media campaign development and product development strategy for Hotwire.• Supported new business pitches with market, brand and consumer research, inclusive of SWOT analysis, competitive reporting, and social monitoring.• Provided research support for agency pro-bono projects and helped organize the “emerging trends database”.

• Worked independently on a consumer research project for The Ritz-Carlton Hotel account.• Assisted in new business pitches with research intelligence and strategic planning input.