Turning business objectives into a robust and effective marketing and communications strategy to help the business achieve its goals.

To set and manage the delivery of successful, innovative marketing strategies in line with the business growth plans and propositions of the SWARCO Smart Charging SIS and Investments teams.

To lead the Marketing team in the implementation and delivery of the marketing strategies across the three SWARCO businesses in UK and Ireland:SWARCO Smart ChargingAPT SkidataSWARCO TrafficProvide a marketing function that supports the business in achieving its goals; increasing sales and awareness of the brand and ensuring communications (internal and external) are regular, accurate and aligned with Company values.

Development, implementation and execution of strategic marketing plan for Abacus Creative Resources and associated brands.Analyse data to evaluate the success of marketing efforts and construct new ideas to improve brand marketing and exposure

Responsible for the Mikhail Hotel & Leisure Groups Marketing and Communications strategies as well as overall branding and image for all venues:ArCains - LiverpoolPunch Tarmey's Authentic Irish Bar's - Liverpool, Southport, St HelensThe Brewery Tap - LiverpoolDoctor Duncan's - LiverpoolThe Bold Hotel - SouthportLord Street Hotel - SouthportThe Eccleston Arms - St HelensPeaky Blinders - Manchester

My role at Orica is to devise the regional Marketing Communications strategy in line with the Global Strategy and implement and execute across the EMEA region: Europe & CIS, Middle East and Africa. Part of my role is to define and submit a proposed budget for the EMEA MarComms Team and ensure that budget is adhered to throughout the year. I am responsible for leading my team as well as effectively communicating with other teams throughout the region to achieve our objectives. This role has helped me to further develop my experience in international marketing, communications and digital by managing multiple channels.

This role allows me to develop and promote TXM Plant, TXM Rail and associated brands through both digital and more traditional marketing channels. My aim is to support TXM Plant in raising awareness of their services across the rail industry through the development and implementation of a diverse marketing strategy.With a view to raising the overall profile of both TXM Plant and TXM Rail it is my job to ensure our brand is featured at key industry events / exhibitions as well as generating positive press coverage and social media publicity.

My role is to work with the Business Development Director to ensure work activities are managed effectively throughout all depots, company wide. Customer Service is paramount at TXM Plant and since starting with the Company we now carry out regular surveys to ensure our clients are getting the best possible service. I am responsible for overseeing the design and content of this as well as analysis of results and liaising with both internal and external clients. Since starting with TXM Plant I have planned and coordinated events to showcase our portfolio of kit to customers and to gain added coverage for the Company. I regularly liaise with our PR company to source and design marketing materials and seek opportunities for advertisement within industry related literature. TXM Plant are very forwarding thinking in their approach to social media allowing me to over see this area. I enjoy sourcing information for tenders and helping to complete them on behalf of TXM Plant. I am also responsible for liaising with our external PR Company ensuring effective maintenance of the TXM Plant website. TXM has allowed me to expand my knowledge into other areas including forecasting and database management. I enjoy attending various exhibitions and events on behalf of the company.

I worked closely with the Director of Operations, Head of Customer Sales and the Design Manager to ensure effective strategies and campaigns. I managed all customer communications including Social Media, customer documentation and email campaigns. I was responsible for over seeing the design and content for each of these areas. I was responsible for all market research and the analysis of results and the launch of new product and service offerings including associated marketing materials. I managed the marketing calendar and ensured attendance at key events and attended various networking events to boost brand awareness and make new contacts. I analysed websites for potential SEO customers and prepared reports to support quotations for the necessary work. I was also responsible for keyword research for a variety of industries and ensured all re-writes were of a high standard meaning effective results for the rapidly expanding client base.

I advised Freestart customers how best to market their existing online presence using marketing tools such as SEO and Social Media. I had to troubleshoot potential issues and find an effective resolution swiftly. I designed and updated customer websites using the website control panel which lead to a keen interest and understanding of HTML and DNS records. Good communication skills and customer service were paramount in this role.

I assisted with Marketing Campaigns including the design and content of all materials. I was responsible for liaising with the external PR Company to ensure effectiveness of all marketing communications and I liaised with press from all areas of the North West ensuring the coverage of our fundraising efforts. I Represented the Company at various trade shows and wedding fairs.I also provided secretarial support to the Head of Retail Operations and managed paperwork for the 60 retail outlets and produced reports and presentations based on sales figures.