1. Participated in promotion campaign for China's largest shopping festival, DOUBLE 11, collating data from research groups and designing an interactive banner for Alibaba。2. Developed Centrum's multivatmine campaign in collaboration with animation Music Up; identified influencers for social media endorsement projects.
Compiled monthly sales report; analyzed key data from Power BI, anticipated future sales and informed Supervisor of a projected decline.3. Participated in the pre-marketing preparation of the new product "Dual Probiotics", conducted desk research on similar competitive products, compared the selection of brand endorsers, different campaings during DOUBLE 11 period, and discount methods and unit prices of competed products, and wrote reports based on research.4. Reviewed the "Winter Immunity Enhancement" campaign plan provided by the advertising agency, and provided guidance and modifications according to the characteristics of Centrum's Products.

1. Worked with a team of 5 on Adidas’ nationwide campaign series; conducted market research,identified target customer group, worked with consultants to incorporate cultural features, oversaw campaign activation and social media interaction.2. Supported Innovation Lab opening ceremony for Shiseido in Shanghai; identified KPI to measure the event’s success, researched best practice in cosmetics’ pop-up stores, created event-day itinerary and managed its implementation on site.3. Participated in the development of the RCU-TROA Saudi Arabia trip itinerary, compiled and wrote feedbacks from travel agencies such as Jinjiang, Yoyue and Miracle Travel.4.Conducted competitor research on Costa Cruises, compiled and produced clipping reports on competitor products.5.Responsible for writing the first draft of various press releases and Chinese and English translation of similar important related documents.