Kay Ley Chai Email & Phone Number

Petaling Jaya, My

Selangor, Malaysia

- Accumulated & built 60,000 followers on Instagram & 39,000 on Tiktok by growing solid online presence via content creation across social media channels. - Represented 10 different brands in fashion, technology, beauty, travel and food, increasing their sales by 12% on average. - Build relationships with other brand ambassadors and influencers to assist in social media strategy.- Clients : Samsung, Charles & Keith, Milo, Casetify, Lazada, Nescafe, Shopee, Daniel Wellington & many more

Malaysia

- Management of team of graphic designer, marketing executive & interns. - Coordination of marketing tools such as Pally, Notion, Slack, Asana softwares for team members, enhancing communication system and operation for smooth daily work flow. - Oversight execution of brand team, to continuously deliver high quality of work and excel in execution.- Recruitment & onboarding potential candidates to expand the brand team. - Strategy for all concepts of creative artworks for internal brands including brand development, positioning and pricing strategies for social channels & offline events. - Risk mitigation and execute excellence in project campaigns with good planning, implementation and post evaluation across media channels & offline events. - Direct 7 successful launch of events & online campaigns with Nespresso, Sunway Group, Carsome, NTIS, Sunway University, UN, Kewpie.- Research, plan & oversaw marketing initiatives for new sales & existing growth. - Craft & strategise pitches & business proposals to increase internal brand recognition & revenue from clients.- Liaise & negotiate with clients to ensure successful execution in supporting events & marketing campaigns.

Malaysia

- Produced & managed digital content for 8 clients including developing brand look, strategy, website UI/UX, community management, creative directing & copywriting.- Responsible for editing & proofreading all content before publication.- Directed & managed a team of Graphic Designers, Freelancers, Videographers & Photographers.- Portfolios: Matrix Concept (BSS & Chambers) , Akisama Group, Nomi Tomo, Wolves Digital, Alterseat, Wolves Fitness, Hotlink

- Produced & managed digital content for 5 clients including developing brand look, strategy, creative directing & copywriting.- Led the agency’s new service arm for influencer marketing.Portfolios: Johnson Suisse, Shiseido, Hair Quarters, Kerastase, Olumes

- Assist in planning and organising external events.- Assist in creating marketing props with the creative design team. - Managed event inventory for internal events.- Communicated with event clients for event preparation, ensuring smooth execution. - Portfolio: FS Monstro Watch Launch, UNICEF Roadshow, Bring Your Own Straw Campaign, Malaysia Tourism Deals, and Art Box event.