A creative and results driven individual who is passionate about brand strategy and executing effective marketing campaigns. Furthermore, I possess strong leadership & project management skills with 3 years of working experience.
Self-Employed
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Instagram And Tiktok Content CreatorSelf-EmployedPetaling Jaya, My
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Instagram & Tiktok Content CreatorSelf-Employed Jan 2016 - PresentSelangor, Malaysia- Accumulated & built 60,000 followers on Instagram & 39,000 on Tiktok by growing solid online presence via content creation across social media channels. - Represented 10 different brands in fashion, technology, beauty, travel and food, increasing their sales by 12% on average. - Build relationships with other brand ambassadors and influencers to assist in social media strategy.- Clients : Samsung, Charles & Keith, Milo, Casetify, Lazada, Nescafe, Shopee, Daniel Wellington & many more
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Head Of Brand & Social ImpactLoop Foods Dec 2021 - Jan 2023Malaysia- Management of team of graphic designer, marketing executive & interns. - Coordination of marketing tools such as Pally, Notion, Slack, Asana softwares for team members, enhancing communication system and operation for smooth daily work flow. - Oversight execution of brand team, to continuously deliver high quality of work and excel in execution.- Recruitment & onboarding potential candidates to expand the brand team. - Strategy for all concepts of creative artworks for internal brands including brand development, positioning and pricing strategies for social channels & offline events. - Risk mitigation and execute excellence in project campaigns with good planning, implementation and post evaluation across media channels & offline events. - Direct 7 successful launch of events & online campaigns with Nespresso, Sunway Group, Carsome, NTIS, Sunway University, UN, Kewpie.- Research, plan & oversaw marketing initiatives for new sales & existing growth. - Craft & strategise pitches & business proposals to increase internal brand recognition & revenue from clients.- Liaise & negotiate with clients to ensure successful execution in supporting events & marketing campaigns. -
Social Media SpecialistWolves Digital Sdn Bhd Jul 2020 - Jul 2021Malaysia- Produced & managed digital content for 8 clients including developing brand look, strategy, website UI/UX, community management, creative directing & copywriting.- Responsible for editing & proofreading all content before publication.- Directed & managed a team of Graphic Designers, Freelancers, Videographers & Photographers.- Portfolios: Matrix Concept (BSS & Chambers) , Akisama Group, Nomi Tomo, Wolves Digital, Alterseat, Wolves Fitness, Hotlink -
Account ExecutiveYoumo Studio Nov 2019 - Mar 2020- Produced & managed digital content for 5 clients including developing brand look, strategy, creative directing & copywriting.- Led the agency’s new service arm for influencer marketing.Portfolios: Johnson Suisse, Shiseido, Hair Quarters, Kerastase, Olumes -
Marketing InternSunway Malls Nov 2018 - Jan 2019- Assist in planning and organising external events.- Assist in creating marketing props with the creative design team. - Managed event inventory for internal events.- Communicated with event clients for event preparation, ensuring smooth execution. - Portfolio: FS Monstro Watch Launch, UNICEF Roadshow, Bring Your Own Straw Campaign, Malaysia Tourism Deals, and Art Box event.
Kay Ley Chai Education Details
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Communication And Media Studies
Frequently Asked Questions about Kay Ley Chai
What company does Kay Ley Chai work for?
Kay Ley Chai works for Self-Employed
What is Kay Ley Chai's role at the current company?
Kay Ley Chai's current role is Instagram and Tiktok Content Creator.
What schools did Kay Ley Chai attend?
Kay Ley Chai attended Monash University Malaysia.
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