• Notable Projects: iPhone 12, 13 and 14 launch microsite experience, iPhone 12, 13, 14 and 15 launch display advertisements, animation assets, Fitness+ U.S. and international landing pages• Project Lead that manages producers and books freelancers weekly• Handles project bids and negotiates schedule, rates, and resources• Managed the development and localized experience.apple/iphone for 25markets• Worked with Designers, Animators, and Developers for microsite creationand display advertisement process• Facilitated QA reviews, as well as manage JIRA tickets to track site bugsand tasks• Collaborated closely with Media Arts Lab on project’s budget, schedule,delivery, and launch• Created and localized display advertisements bi-monthly for 15 markets • Actualized project bids weekly to ensure the projects are staying withinbudget

• Managed the global site migration for North America, along with 4 other international markets• Updated Experian.com website content through AEM• Facilitated QA and UAT reviews through JIRA• Assisted with administration of our JIRA projects• Led daily meetings with team members and stakeholders• Worked with Analytics, SEO, and Developers daily• Created project schedules, roadmaps, and process• Fostered the relationship between the digital agency and vendors• Used the Agile Scrum methodology to manage the project workflow• Prepared presentations for customers and staff members detailing projectscope, progress, and results• Managed work streams for both routine and special projectssimultaneously• Maintained project schedules by managing deadlines and adjustingworkflow as needed

• Oversaw and maintained the marketing budget and expense reports• Analyzed national and regional performance data for Genesis.com andother accompanying websites• Reviewed estimates and SOW's for upcoming marketing initiatives• Collaborated with INNOCEAN USA on brochures, media banners, anddealership POS materials• Managed the fleet for advertising and experiential events• Maintained relationships with Social Influencers to communicate variousaccolades for Genesis G70• Managed customer digital marketing strategies to meet client goals• Oversaw marketing communications and enforced alignment with brandimage• Provided administrative support to marketing team members, fosteringtimely project completion• Supported marketing team in developing promotional strategies andtargeted campaigns

• Evaluated market trends to ensure optimal ad performance and created network portfolios for clients• Analyzed metrics, KPIs, and reported on media spending• Planned commercial buys quarterly by analyzing historical data• Reviewed contracts daily to align with monthly and quarterly budget goals • Analyzed network performance data to optimize weekly commercial buys • Oversaw weekly logs to regulate client’s spending and clearance onbroadcast commercial spots• Modified network proposals daily to improve Direct Response buys toensure agency goals were met• Negotiated media buys to secure optimal pricing and keep costs low.• Identified risks and opportunities for lead generation, media optimization,conversion rates and application yield rates• Planned and negotiated media buys, including TV and digital• Influenced client’s media strategy to deliver innovative strategic mediasolutions• Oversaw media budgets, financials, savings reports, purchase orders andinsertion orders for campaigns

• Managed content creation and identified bugs for websites• Created schedules to ensure that the team met project goals and deadlines • Communicated with cross-functional departments to ensure that keymilestones were met• Facilitated the delivery of creative assets to the agency's clients• Formed and managed relationships with YouTubers for digital campaigns