● Oversaw Voice of Customer strategy, collection tool (Medallia), and team to identify actionable insights and inform digital product optimizations.

● Represented the voice of the guest in all strategic meetings to ensure all decisions are made with their interests in mind● Built and oversaw CX platform (Medallia), delivering actionable insights to cross-functional leaders across the organization● Designed and managed menu strategy initiative research projects, working closely with key culinary, operations, training and supply chain partners● Produced consistent and thorough reports to inform executive leadership and other stakeholders of internal & external research findings and trends● Designed and conducted qualitative and quantitative studies, including online surveys and in-person focus groups● Led competitive analysis and benchmarking across the company● Partnered with culinary team on all product development initiatives, including product trend reports, consumer taste panels, market test analysis and reporting● Selected and managed external research partners

● Led product development, brand architecture and product positioning projects for large CPG brands (e.g. Dole Packaged Foods)

● Directed new product development initiatives from inception through launch, working closely with the R&D and analytics teams to test and perfect new products based on consumer and franchisee feedback● Managed and executed product and promotional marketing calendar, working closely with production, operations and field marketing● Oversaw all product research including online quant/qual, taste panels and focus groups● Tracked and reported on competitive activity and menu trends to key product team members● Crafted pricing strategies and profit analysis reporting for Core, AOS and LTO product categories● Negotiated marketing support dollars with partner brands (Udi’s, Pepsi, Frank’s RedHot) and managed cross-promotional marketing efforts

• Developed and sold in product market tests to franchisees. Analyzed test performance, identifying product and operational refinements needed prior to moving towards launch• Oversaw product photography for all consumer-facing marketing materials• Organized and analyzed qualitative consumer research – focus groups, taste panels and online surveys

● Successfully launched 10 new SKUs within the broth and side dish categories (e.g., bone broth, shelf-stable dips, recipe reformulations)● Assisted in the development and execution of marketing plans for assigned product lines—trade and consumer advertising, PR initiatives, consumer promotions, sales collateral, and trade promotions● Analyzed syndicated (SPINS) and internal sales data to track performance results, brand risks and opportunities, and competitive performance

• Strategically developed market-ready positioning concepts for qualitative testing with consumers• Managed online and in-person creative new product generation sessions• Crafted BASES ready new product concepts for Fortune 500 CPG brands• Managed qualitative research--wrote screeners and discussion guides, moderated shop-along consumer interviews• Gathered and contributed key stakeholder and consumer insights for final client presentations• Project management: managed project timelines and budgets. Worked cross-functionally to ensure all project deadlines were met.

• Managed qualitative consumer research – recruiting, travel logistics, pre-screened respondents, and organized traditional and non-traditional research held outside of a research facility• Executed creative client workshops – planned, organized, facilitated creative exercises, wrote workshop guides, and oversaw all details for 40+ person, multi-day sessions•Managed and executed day-to-day project logistics, including client communications, project budgets and monthly invoicing