Kayley Mcmahon Email & Phone Number

Denver, CO, US

Stamford, Connecticut, US

• Oversaw Voice of Customer strategy, collection tool (Medallia), and team to identify actionable insights and inform digital product optimizations.

Broomfield, Colorado, US

• Represented the voice of the guest in all strategic meetings to ensure all decisions are made with their interests in mind
• Built and oversaw CX platform (Medallia), delivering actionable insights to cross-functional leaders across the organization
• Designed and managed menu strategy initiative research projects, working closely with key culinary, operations, training and supply chain partners
• Produced consistent and thorough reports to inform executive leadership and other stakeholders of internal & external research findings and trends
• Designed and conducted qualitative and quantitative studies, including online surveys and in-person focus groups
• Led competitive analysis and benchmarking across the company

Boulder, CO, US

• Led product development, brand architecture and product positioning projects for large CPG brands (e.g. Dole Packaged Foods)

US

• Directed new product development initiatives from inception through launch, working closely with the R&D and analytics teams to test and perfect new products based on consumer and franchisee feedback
• Managed and executed product and promotional marketing calendar, working closely with production, operations and field marketing
• Oversaw all product research including online quant/qual, taste panels and focus groups
• Tracked and reported on competitive activity and menu trends to key product team members
• Crafted pricing strategies and profit analysis reporting for Core, AOS and LTO product categories
• Negotiated marketing support dollars with partner brands (Udi’s, Pepsi, Frank’s RedHot) and managed cross-promotional marketing efforts

US

• Developed and sold in product market tests to franchisees. Analyzed test performance, identifying product and operational refinements needed prior to moving towards launch
• Oversaw product photography for all consumer-facing marketing materials
• Organized and analyzed qualitative consumer research – focus groups, taste panels and online surveys

Tualatin, OR, US

• Successfully launched 10 new SKUs within the broth and side dish categories (e.g., bone broth, shelf-stable dips, recipe reformulations)
• Assisted in the development and execution of marketing plans for assigned product lines—trade and consumer advertising, PR initiatives, consumer promotions, sales collateral, and trade promotions
• Analyzed syndicated (SPINS) and internal sales data to track performance results, brand risks and opportunities, and competitive performance

Boulder, CO, US

• Strategically developed market-ready positioning concepts for qualitative testing with consumers
• Managed online and in-person creative new product generation sessions
• Crafted BASES ready new product concepts for Fortune 500 CPG brands
• Managed qualitative research--wrote screeners and discussion guides, moderated shop-along consumer interviews
• Gathered and contributed key stakeholder and consumer insights for final client presentations
• Project management: managed project timelines and budgets. Worked cross-functionally to ensure all project deadlines were met.

Boulder, CO, US

• Managed qualitative consumer research – recruiting, travel logistics, pre-screened respondents, and organized traditional and non-traditional research held outside of a research facility
• Executed creative client workshops – planned, organized, facilitated creative exercises, wrote workshop guides, and oversaw all details for 40+ person, multi-day sessions
• Managed and executed day-to-day project logistics, including client communications, project budgets and monthly invoicing