Kayley Ross Email & Phone Number

Mechanicsburg, Pa, Us

As a media event assistant my responsibilities include assisting the headlining DJ with equipment set-up and event break-down, using a DSLR Nikon camera to capture event footage and action shots of the guests and DJ, and operating the photobooth and photo printer for guests during events.

Through this internship, I gained experience capturing photography at different events and learned additional insight about another sector of the non-profit industry, specifically community outreach and event production. Not only did I expand my digital portfolio, but I also expanded my knowledge of some of the behind-the-scenes aspects that play into building relationships and establishing community connections.

During my time with Make-A-Wish Ireland, I was able to hone my professional and creative writing skills as I wrote marketing copy for different audiences including newsletter subscribers, social media followers, loyal donors, and those signed up for their direct mail list. Aside from copywriting and e-mail marketing, I also gained experience with video editing through Canva Pro. Capturing content with an iPhone and professional camera while on-site at a Wish experience or corporate event was another highlight of my internship. A summary of the projects and marketing material I worked on are outlined below: 1. Studied the MAW International brand book to ensure content upheld the organization’s mission and values 2. Drafted on-brand copy for their emails, social media captions, and direct mail Christmas campaign3. Created storyboard in Canva detailing how to film and photograph a wish during each stage for social media4. Populated monthly social media calendars with fresh content ideas relevant to each platform 5. Produced, edited, and scheduled graphics and reels for LinkedIn, Facebook, and Instagram 6. Prepared in-depth SWOT analysis of their Instagram account and conducted multiple competitor analyses7. Became familiar with the platforms Mailchimp, Buffer, and Canva Pro

Camp Hill, Pennsylvania, United States

As the social media marketing and public relations intern, I developed compelling posts and reels for the Instagram and Facebook accounts of two exclusive venues The JDK Group partners with. I wrote a balance of promotional, detailed, informative, and fun captions to appeal to the target audience of each account. I also designed a series of branded Instagram Highlight stories in order to emphasize the venues’ unique selling points and make those attributes easily accessible for potential clients to view. In addition to content creation and social media scheduling, I led marketing meetings once a month, wrote a blog post for their website, and sent monthly email blasts using Constant Constant. A summary of the marketing projects and work I assisted with during this internship are outlined below:1. Led team marketing meetings once a month 2. Wrote marketing and PR content including blog post, emails, and social media captions 3. Utilized Constant Contact to write, schedule, and send monthly marketing emails 4. Designed Instagram highlight stories to enhance each venue's brand and unique selling points 5. Captured photo and video content at non-wedding related events with iPhone and Nikon Camera6. Scheduled 12-16 Instagram and Facebook posts and 1-2 reels each month for two venue accounts7. From June to July Instagram profile actions increased by 16% and 52 new followers were gained 8. From June to July Facebook post link clicks increased by 10% and impressions improved by 9% 9. Became familiar with the platforms Asana, Sprout, Slack, CapCut, TikTok, and Constant Contact

Winthrop Team FTK was a student organization in which members came together to take a stand against childhood cancer by organizing and participating in fundraising events that benefit Four Diamonds. I worked closely with Winthrop’s office of student engagement and Four Diamonds’ Associate Director of Community and Corporate Engagement to establish the club and make it an official student organization on Winthrop’s campus. Our goal was to raise money and awareness of pediatric cancer and donate every cent toward Four Diamonds and their mission to fund research to find a cure. As the organization's president my responsibilities included but were not limited to:1. Planning and executing meetings and fundraisers2. Contacting businesses to arrange off-campus profit-share nights 3. Working with Four Diamonds’ team to set up our online fundraising page and event registration sites4. Communicating with members via email and text about meetings, events, officer elections, etc. 5. Helping members create their own personal fundraising websites6. Creating promotional marketing material and posting content on the club’s social accounts7. Working with other officers to track club income, retain members, transition new leaders, plan, etc. Since the club started fundraising in the fall semester of 2021, we have collectively raised over $12,000

Camp Hill, Pennsylvania, United States

As an official event staff member for the JDK Group, I mainly worked weddings. I served appetizers and then the various courses the bride and groom selected for dinner and dessert. This required me to be familiar with the menu as well as historic, interesting facts about each venue in case it came up in conversation with the guests. I would also help prepare the dining table arrangements and other decor items for the venue.

Bachelor'S Of Science, Integrated Marketing Communication, 3.9

Activities and Societies: Alpha Delta Pi, Kappa Tua Alpha Honor Society, Sigma Tau Delta Honor Society, Winthrop Team For The Kids, Mass.

Marketing Communications And Entrepreneurship, 4.0

During my semester abroad, I studied at the Dublin Business School where I took courses that helped me fulfilled requirements that went.

Education record

Activities and Societies: Mini-THON, National Honor Society, National World Language Honor Society, Soccer, Track and Feild