Hello! I'm Blue, and my passion lies in understanding user emotions and solving meaningful problems. As a designer and digital marketing specialist, I bring a profound comprehension of marketing, design, and branding to the table. Additionally, I have a strong interest in psychology, which fuels my drive to create impactful designs. Over the course of my 4-year career in design and marketing, I've cultivated creativity, enthusiasm, and the ability to forge meaningful connections while remaining open to different viewpoints. My expertise spans design strategy, advertising, and video production, but I'm always eager to explore new horizons.• Demand generation specialties: Digital Marketing✔Content and campaign writing ✔Email marketing (Mailchimp, Sendgrid)✔Web development (WordPress, Shopify, Squarespace, Wix)✔Display ad (Facebook, Instagram, WeChat, Douyin)✔China marketing (Red, WeChat, Douyin, Vansky, Vanpeople)Design✔Branding design✔Printing material ✔Website design ✔Interface design✔Adobe's Creative Suite: including Photoshop, Illustrator, InDesign, After effect, Premiere UX/UI Design✔UX research✔Wireframe✔Information architecture✔Prototyping/ Mock up✔Visual design✔Figma, AdobeUXIllustration ✔Hand-drawn art: Watercolor, acrylic✔Digital drawing art: Digital art, vector art✔Corel Painter, PhotoshopVideo Production and Animation✔Youtube✔Art direction✔Motion graphic ✔Preproduction: Character and background design, script, storyboard, style frame, animatic✔Video Production: After effect, Premiere, Final Cut Pro, Phone Apps✔Sound effects, background music, and voice-over.
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Marketing SpecialistImagine Better Solutions Jan 2020 - Dec 2023Vancouver, British Columbia, Canada•Strategically devise, create, and execute weekly email campaigns with the aim of boosting engagement and increasing sales rates by an impressive 15%.•Pioneer and craft compelling design solutions that resonate with project goals. Develop unique digital assets, including advertisements, brochures, and logos, designed to leave a memorable mark.•Enhance website content and optimize the overall user experience by implementing comprehensive updates across platforms such as Shopify… Show more •Strategically devise, create, and execute weekly email campaigns with the aim of boosting engagement and increasing sales rates by an impressive 15%.•Pioneer and craft compelling design solutions that resonate with project goals. Develop unique digital assets, including advertisements, brochures, and logos, designed to leave a memorable mark.•Enhance website content and optimize the overall user experience by implementing comprehensive updates across platforms such as Shopify, WordPress, and Wix. Show less -
Marketing CoordinatorNorth America Vocational Education Group Sep 2021 - Dec 2022Vancouver, British Columbia, Canada• Research and analyzed the current trends to implement Go-To-Market strategies on all social media channels.• Create advertising and promotional materials for products, including press releases, printing material, posters, videos and social media content. Also, maintain social media regularly to enhance the brand reputation and customer satisfaction by 15%.• Manage in-house paid ads and social media performance, by continuous ad optimization and making sure the KPIs can be… Show more • Research and analyzed the current trends to implement Go-To-Market strategies on all social media channels.• Create advertising and promotional materials for products, including press releases, printing material, posters, videos and social media content. Also, maintain social media regularly to enhance the brand reputation and customer satisfaction by 15%.• Manage in-house paid ads and social media performance, by continuous ad optimization and making sure the KPIs can be achieved, creating 10+ successful campaigns. Increased the lead by 15%.Improve the website Interface design for enhancing the user experience and the overall user flow of the company website. This increases customer operation satisfaction.• Improve the interface design and SEO, of the company website, enhancing the user experience and user flow, increasing the ranking and customer operation satisfaction rate by 12% Show less -
Design Project CoordinatorWah Loong Development Inc/ Sun Wah (Oversea) Strategy Inc Jul 2019 - Jan 2020268 Keefer Street, Vancouver• Managed and organized one of the biggest exhibitions of the year. A successful grand opening on Sept 28th, 2019. Received the highest compliment from the Chinese consul general, LMA and city councillors.• Created and generated promotion materials to promote Sun Wan Centre through the website, and Facebook. A significant 10% rise shows in visitor numbers after October 2019.• Collaborated with employees and 20+ contractors in different departments and by improving their communication… Show more • Managed and organized one of the biggest exhibitions of the year. A successful grand opening on Sept 28th, 2019. Received the highest compliment from the Chinese consul general, LMA and city councillors.• Created and generated promotion materials to promote Sun Wan Centre through the website, and Facebook. A significant 10% rise shows in visitor numbers after October 2019.• Collaborated with employees and 20+ contractors in different departments and by improving their communication and operation workflow to complete different projects, which improved the productivity by 25% Show less -
Graphic DesignerCute Seal Infant Products May 2019 - Jun 2019Vancouver, British Columbia, Canada• Created and developed the packaging design of “Adorecure”, it first shows its appearance on the market in the middle of May 2019. • Managed and collaborated with the design team in China, improved the time management, operation and productivity by 15%.• Created and maintained the feeds on Instagram, Wechat platform, engaged 100+ people daily. -
Visual DesignerAll'S Well Media Company Limited Oct 2017 - Oct 2018Hong Konghk.nowbaogumovies.com Now Baogu Movie, a Movie channel from Hong Kong. Contribute to various movies from Asia. • Led in the motion graphic design, development and implementation of the graphic, layout, and produce promotion materials, which helped movies brands to stand out.• A representative mascot had been designed in Jan 2019. It is implemented in one of the most popular programs. Significant feedback had shown. • The use of the marketing campaign helped to gain 15%… Show more hk.nowbaogumovies.com Now Baogu Movie, a Movie channel from Hong Kong. Contribute to various movies from Asia. • Led in the motion graphic design, development and implementation of the graphic, layout, and produce promotion materials, which helped movies brands to stand out.• A representative mascot had been designed in Jan 2019. It is implemented in one of the most popular programs. Significant feedback had shown. • The use of the marketing campaign helped to gain 15% followers on the Instagram. Show less
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Graphic DesignerDc Creative Partners Apr 2017 - Oct 2017Hong Kong
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Graphic DesignerYucolab ┋ Experiential Design Lab Since 2006 ┋ Sep 2013 - Aug 2014Hong Kong
Blue, Kay Li Education Details
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Design And Applied Arts -
Digital Communication And Media/Multimedia
Frequently Asked Questions about Blue, Kay Li
What is Blue, Kay Li's role at the current company?
Blue, Kay Li's current role is Graphic Design | Video production | Digital marketing | Social Media | Youtuber.
What schools did Blue, Kay Li attend?
Blue, Kay Li attended The Hong Kong Polytechnic University, The Hong Kong Polytechnic University.
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