-Improve followership across social media platforms by 100%-120% by identifying optimal release times for posts and creating quality marketing copy-Planned and managed large scale trade shows, conferences, and events across the country. Ensuring pre-show set up, actual event, and post event tasks run smoothly-Supported talent acquisition team in recruiting efforts by selling the company culture to prospective talent

-Consistently exceeded sales targets by proactively upselling menu items and suggesting add-ons, resulting in increased revenue and customer satisfaction-Trained, onboarded and mentored 7 new employees; trusted with responsibilities when managers were absent

-Created and maintained entertainment, educational, and aesthetic content for Instagram with 3,000 followers by consistently posting and interacting with other sororities, philanthropies, sisters, and brands that consisted with Theta’s image and values-Advertised sisterhood events through the use of film and graphic content creation with Canva and Adobe Premier-Served as a delegate on the External Affairs committee and collaborated with other members to create and design trendy apparel for the sorority that showcased and kept with Theta’s brand by working alongside Greekhouse -Updated and revamped Facebook by redesigning aesthetic using adobe and used it as an outreach platform for alumni to inform them about alumni weekend, charities we were supporting, and upcoming philanthropy events to support-Specialized in working with our philanthropy, CASA, to maximize outreach online

-Increased client social media traffic by 75% week-over-week by cold-messaging students, effectively transforming them into enthusiastic brand ambassadors; responsible for outreach aspects and sales of 50 schools -Presented and drove a new rewards program initiative for ambassadors for whole department and CEOs that increased app engagement by 85%-Executed and led back-to-school marketing campaigns through social media platforms such as Instagram, LinkedIn, and Facebook, keeping in mind tracked and analyzed key impression statistics to maximize posting potential