• Lead for Projects and Product Management for E2E Digital Build in large-scale Digital Commerce, Loyalty, & Omni-Channel Orchestration projects, including Discovery, Build, Test and Go-Live Support• Lead of Personalisation Practice - Implementing & attribution of Data-Driven Personalisation in every touchpoint, off-platform and on-site• Adept in Martech Transformation Platforms (both next-gen and legacy platforms), with a focus on working with AI & Customer Data Partners • My Key… Show more • Lead for Projects and Product Management for E2E Digital Build in large-scale Digital Commerce, Loyalty, & Omni-Channel Orchestration projects, including Discovery, Build, Test and Go-Live Support• Lead of Personalisation Practice - Implementing & attribution of Data-Driven Personalisation in every touchpoint, off-platform and on-site• Adept in Martech Transformation Platforms (both next-gen and legacy platforms), with a focus on working with AI & Customer Data Partners • My Key Focus Industries are Travel & Hospitality, Consumer Goods, Financial Services Show less

• Part of Accenture Interactive, on a spectrum of projects that focus on Digital Strategy, Product Management & Customer Experience. • My Key Focus Areas are in Product Management & Project Management, Hyper Personalisation, Analytics-Driven Marketing & Customer Experience. • My Key Focus Industries are Travel & Hospitality, Consumer Goods, Automotives & Technology.

I was Part of the Digital & Innovation Team, under Products Group AAPAC, which is Part of Strategy and Consulting. My Key Focus Areas are on Digital Strategy, Digital Marketing, Customer Experience & Service Design. Key Projects Driven Include: • Business Analyst for Customer Experience Transformation of a Global Airline, introducing data-driven strategy for product, requirements gathering, & a new operating model to transform the experience, delivered through Agile methodology•… Show more I was Part of the Digital & Innovation Team, under Products Group AAPAC, which is Part of Strategy and Consulting. My Key Focus Areas are on Digital Strategy, Digital Marketing, Customer Experience & Service Design. Key Projects Driven Include: • Business Analyst for Customer Experience Transformation of a Global Airline, introducing data-driven strategy for product, requirements gathering, & a new operating model to transform the experience, delivered through Agile methodology• Lead Strategist for an South East Asian Airline, working closely with the CEO and team on holistic Strategy Digital Roadmap on Initiatives for her 3-year plan, backed with financial modelling & Digital Strategy Plans • Lead Strategist & Designer for Customer Experience Management Platform, shaping Future State Personalisation Digital Road Map and Customer Experience user flows and business casing, shaping Art of Possible Workshops and leading re-design of Mobile Web & Chatbot platform• Design Researcher for Southeast Asian Airline, working with CEO on envisioning the Future State Customer Experience, embarking on ethnographic research and brand workshops to uncover customers’ pain points • For an Automotive Dealer in Indonesia, re-defined the way automotive dealers interacted with their customers by deriving new flows and designing customized App platforms drive a better experience for Dealership Management for the manufacturer• Led Design phase for FMCG Client in Australia, processing insights into conceptualization in an Art of the Possible Design Sprint and creating from scratch design of mobile application prototype for the China market, to support higher localized customer engagement Show less

Tech For She is a Southeast Asian platform that seeks to empower and grow an inclusive women-in-tech community centred around learning and growth. We are currently 600+ engaged members strong, and we have partnered & am engaging with technology companies, both MNCs (AWS, Visa, Google, etc.) and SMEs, across the tech space. To find out more about what we do, visit techforshe.com.As Co-Founder and Chief Officer of Strategy & Brand, I take responsibility (and pride!) in driving our Overall… Show more Tech For She is a Southeast Asian platform that seeks to empower and grow an inclusive women-in-tech community centred around learning and growth. We are currently 600+ engaged members strong, and we have partnered & am engaging with technology companies, both MNCs (AWS, Visa, Google, etc.) and SMEs, across the tech space. To find out more about what we do, visit techforshe.com.As Co-Founder and Chief Officer of Strategy & Brand, I take responsibility (and pride!) in driving our Overall Tech For She direction, ensuring alignment in all our initiatives to our very core Mission of cultivating a close tribe of women-in-tech empowering each other & serving peers through learning tech skills together. This serves our platform two-prong, where I always ask the question of how and why before we embark on new initiatives. • For Social Impact Pillar, we work closely with Tech Partners to serve our Diversity & Inclusion Goals - and see how from a Supply basis, we can solve our Mission from the companies' perspective. • For Tech Impact Pillar, we look at working together with Govt Bodies, and community partners to drive long-term Learning Programmes in Design, Data and AI that serves to reduce barriers of entry to tech learning. • Additionally, I also lead Experience Team closely with my committees, overseeing Memberships, Campaigns and UXUI - to ensure that every touchpoint of our platform sits nicely on top of our overall Tech For She narrative and brand.We are always on the lookout for passionate individuals who are keen to come on board! Find out about us at: www.techforshe.com Show less

• Serviced blue-chip global technology accounts, namely HP Inc. Singapore, HP APAC-Japan Hub, AMD.• Key Highlight includes working closely with the team on HP Inc's award-winning product launch & engagement strategy, & Industry Analyst Summit, which has remarkable organic coverage

All Sense/Oo La Lab is a Singapore-based Design House for multi-sensory products and experiences that emotionally activate brands & consumers. As the very first Strategy & Brand Intern, I looked at: • Working closely with the CEO to cultivate a roadmap for Acquisition, market sizing and business casing for Strategy, both for Product and for Digital • Supporting the brand revamp of Oo La for both B2B & B2C Markets, for collaboration with key partners, such as Yahoo, Pedro, and… Show more All Sense/Oo La Lab is a Singapore-based Design House for multi-sensory products and experiences that emotionally activate brands & consumers. As the very first Strategy & Brand Intern, I looked at: • Working closely with the CEO to cultivate a roadmap for Acquisition, market sizing and business casing for Strategy, both for Product and for Digital • Supporting the brand revamp of Oo La for both B2B & B2C Markets, for collaboration with key partners, such as Yahoo, Pedro, and furniture houses, and marketing campaigns launches Show less

As Creative Intern, I served a plethora of FMCG clients, which includes Kit Kat, F&N, Coco Life, American Tourister, Lipault, Dulux, RCI, etc. I supported the team with: • Creative Conceptualization & Creation of content via Photoshop, Illustrator and Copywriting for campaigns and brands• Digital Strategy & in-depth analytics via SocialBaker, Google Analytics and Facebook Analytics