- Created, managed, and monetized @HotDudesWithDogs (415,000+ followers), @KenzieTheCavapoo (80,000+ followers), and other Instagram accounts. - Created original, engaging digital content for brands including MGM Studios, Target, Sony, Walmart, Audi, SiriusXM, Milk-Bone, and others.- Featured on Good Morning America, Fox Business News, TODAY Show, Rolling Stone’s “100 Best Instagram Accounts,” and other publications including TIME, Huffington Post, Buzzfeed, Cosmopolitan, Daily Mail, and more.- Industry expert speaker for social media panels including PetCon NYC, PetCon LA, and Branch.io.- Consulted for MJ Mansion and oversaw social media marketing, influencer, PR, curated marketing events, and strategic partnerships.

- Oversee Eaze and Green Dragon marketing strategy and creative direction for delivery, e-commerce, and 47+ retail stores across California, Michigan, Colorado, and Florida.- Lead a marketing team of 10 and manage agency partners while overseeing advertising (digital, audio, OOH, print, direct mail), affiliate, paid search, CRM & lifecycle, branding, content, retail promotions, social media, SEO, strategic partnerships, and consumer PR.- Manage an $8M annual budget to drive customer acquisition, retention, and sales while building the Eaze and Green Dragon brands.- Work cross-functionally to deliver on marketing and company KPIs while driving efficiencies, such as reducing CACs by 60% and increasing average ROAS by 135%.- Lead branding, package design, positioning, and go-to-market strategy for 5 new private label brands and 30+ new products.- Support the new market launch of 38 Green Dragon stores in FL and lead customer acquisition efforts via advertising, paid search, promotions, and strategic partnerships, resulting in a 13x increase in annual sales.- Assisted with the rebranding of Green Dragon digital assets, private label packaging, promotional materials, and in-store merchandising.

- Led integrated marketing efforts for Eaze's subsidiary, Green Dragon, which included 17 retail locations and e-commerce platforms to drive customer acquisition and retention, increasing overall sales by 8%.- Managed a marketing team of 7 and oversaw advertising (print, digital, OOH, direct mail), CRM, creative/brand, content, retail promotions, merchandising, product development, social media, SEO, event marketing, partnerships, and PR. - Collaborated with cross-functional teams and vendors to create and execute all in-store and e-commerce retail promotions, including planning, vendor negotiations, creating promotional materials, advertising, and reporting with recommended actions. - Tracked and analyzed data insights, including funnel, segmentation, and campaign measurement (ROAS, CAC, LTV), and created reports with recommended actions. - Led product development, sourcing, branding, packaging, positioning, merchandising, and go-to-market strategy for new products, including Tropix Carts and Battery, Volt Battery, Le Remedie Extra Strength Lotion, Ellipse, three new Sugarhigh flavors, Green Dragon Gear Apparel, and all promotional merchandise. - Led brand/creative and managed in-house graphic designer. - Managed agency partners for Web Design, Paid Media, SEO, and PR.- Oversaw MJ Mansion marketing, social media/influencer, PR, and curated events to promote Green Dragon by driving strategic partnerships and media coverage.

- Developed CRM and Lifecycle strategies and executed outbound email and SMS communications to increase customer acquisition, engagement, and conversions.- Implemented new marketing automation campaigns, built customer segments, and monitored performance.- Created, implemented, and monitored digital marketing campaigns, including display ads, social, and paid search to increase customer acquisition.- Managed web development vendors and led the build-out of a complete funnel acquisition and retention marketing platform.- Assisted with building and launching a marketing/sales company specializing in B2B financial products and oversaw brand/creative, website development, CRM, Email/SMS, partnerships, and advertising.

- Developed brand voice and managed brand storytelling across website, social media channels, email campaigns, digital ads, and printed materials for two experiential exhibits.- Created and managed digital advertising campaigns (display, re-targeting, native, social media) with a $1M yearly budget to increase brand awareness and drive direct sales.- Leveraged data to develop innovative digital content strategies, produced and managed content, and optimized social media content calendars.- Led social media strategy, executed social campaigns, and managed communities on multiple platforms, growing Instagram audience by 60,000+ organic followers in 1 year.- Developed and executed successful affiliate and influencer programs with 100+ partners to increase brand awareness and drive ticket sales.- Oversaw PR initiatives and developed relationships with key media partners, increasing placements across channels. - Led digital partnerships and created curated live and virtual events with co-branded content to increase brand awareness, boost engagement, and drive conversions.

- Wrote branded content including SEO-optimized articles, blogs, emails, newsletters, and social media posts for various Spoiled Media clients, including Parachute, Heineken, Overstock, Cleanly, Languedoc Wines, Czech Republic Tourism Board, G Adventures, Winc, and Zola. - Created travel and lifestyle-related editorial articles, visual content, and social media posts for Elite Daily and Travel & Leisure on a freelance basis. - Performed keyword and content topic research to create SEO-optimized blog articles for Fi Dog Collars and increased organic search traffic by 10%.- Featured as a contributing author in the book “Read This If You Want To Be Instagram Famous.”

- Maintained timely content coverage on Elite Daily’s Lifestyle, News, and Entertainment sections.- Tracked Internet trends and daily news to create compelling story pitches with original angles.Wrote multiple articles per day that received a combined total of 65 million+ page views.- Worked with PR agencies to create engaging branded content for companies such as JetBlue, Starbucks, Hyatt, and Heineken.- Established, implemented, and maintained syndicated content partnerships with several affiliate partners.

- Researched local news and entertainment to develop unique story ideas that appealed to targeted audience. - Established content strategies, managed a shared editorial calendar and analyzed key content metrics.- Approved pitches, oversaw assignments and edited copy submitted by five contributing writers. - Wrote lifestyle and news articles that received over 1 million page views.

Long Distance Runner

Long Distance Runner