Growth Strategies | Client Relations | Team BuildingAt Ventouris Media, I lead growth initiatives for a premier digital marketing agency recognized as a leader in the New York market for five consecutive years. My focus includes optimizing our digital marketing strategies to enhance client acquisition and retention. ⦁Implemented strategies that increased web traffic by over 78% and improved client conversion rates by 65% within six months.⦁Contributed to generating over $1 million in revenue through targeted digital campaigns.⦁Increased client retention rate from 25% to 95%.⦁Directed the recruitment and training of a high-performing marketing team, focusing on developing skills in analytics, content creation, and digital strategy to better support client goals.⦁Innovation and Implementation: Spearheaded the adoption of AI-driven marketing tools that personalized customer interactions and optimized digital ad spends, leading to higher engagement rates.⦁Cultivated strategic partnerships with technology providers and industry leaders, broadening the agency’s service offerings and reinforcing its competitive edge in the market.⦁ Guided the agency to earn several industry accolades for excellence in digital marketing, underscoring our team’s expertise and innovative approach to client campaigns.⦁Enhanced the agency’s client portfolio by securing contracts with major brands, which involved negotiating terms that aligned with our strategic goals and resource capabilities

Product Marketing | GTM Strategy | Product Launch⦁ Marketing Team Lead for Wickr Tier 2 and Tier 1 product launch⦁ Wrote UVP documentation for Wickr⦁ Secured placement for Wickr in Forrester Wave report (analyst relations)⦁ PR analyst relations⦁ Optimized product tier pricing strategy for AWS integration ⦁ Crafted messaging for product solutions page

Product Marketing | M&A Integration | Legal Compliance⦁ Ensured legal compliance between AWS and Wickr Marketing⦁ Integrated sales systems to AWS sales systems⦁ Product feature prioritization recommendations based on customer value, product differentiation, business goals, market trends, and technical feasibility.

Sales Enablement | B2B/B2G Growth Strategy | Analytics⦁ Sales Enablement GTM lead for M&A Integration team⦁ Secured placement for product in Forrester & Gartner

Operations | Analytics | Marketing⦁ Marketing operations, lead generation, account-based marketing, demand generation, and B2B/B2G growth strategy development⦁ Increased SQLs by 4x or $12MM. Increased pipeline opportunities by $2MM YoY.

Marketing Analytics | Customer Retention | Data Modeling⦁ Built curated data model to identify root cause risk factors correlating to member dissatisfaction. This resulted in improving member retention by 1% or $1MM ⦁ Appointed analytics lead to executive leadership member retention task force. Organized high-impact member retention interventions across functional areas

Fee Negotiations | Fee Auditing | Matter Reporting⦁ Delivered quantitative market analysis and qualitative performance feedback on outside counsel to senior leadership for fee restructuring. Resulted in a 20% yearly cost savings⦁ Envisioned, created, and executed the inaugural documentation framework for legal reporting. Established control parameters and put processes in place. Resulted in consistent audit paths to establish credibility with federal regulators and C-Suite regarding first-pass data quality⦁ Validated data. Identified opportunities to built-in accuracy checks within the process, as well as on the reporting. Resulted in significant improvements in the accuracy of reporting and reduced need for re-work⦁ Created data source documentation. Established data dictionary and data quality framework to improve communication with business and ensure data passed checks for completeness, valid value, and accuracy vs reference points⦁ Automated monthly reporting. Spearheaded the adoption of technology and implemented it accordingly. This resulted in reducing monthly validation processing from 5 days to three hours

Salesforce Administration | Salesforce Development | User Training⦁ Managed Salesforce.com instance as Product Owner for Quicken Loans Mortgage Services⦁ Built and launched Salesforce.com platform for over 200 users⦁ Implemented and supported mobile access to Salesforce1 platform for over 150 users⦁ Headed Salesforce committee for over 20 firms in the Quicken Loans Family of Companies⦁ Designed, configured, and administered over 15 views meeting individual team needs⦁ Administered over 20 test environments, managing all change requests, code review, deployments, and user acceptance testing⦁ Trained users virtually and in-person to leverage an ever-evolving platform⦁ Created and automated reporting- delivering real-time actionable insights direct to users via mobile push notifications, desktop alerts, and email⦁ Integrated and configured third-party applications into over 5 Salesforce.com instances⦁ Produced and maintained technical documentation for administrators and end-user playbook training materials

⦁ Lead Programs | Project Management | Reporting⦁ Built, managed, and grew 2 lead allocation programs⦁ Developed executive reporting and metrics for marketing programs⦁ Performed business analyst role within marketing department and acted as a liaison to other functional areas⦁ Coordinated with Salesforce vendors prior to leading Salesforce implementation

Broker Compliance | Report Automation | User Training⦁ Conducted broker compliance audits, managing financial risk⦁ Trained team members in business intelligence reporting system⦁ Automated reporting and analyzed operational workflows, identifying process improvement opportunities

Operations | Reporting | Analyst ⦁ Developed partner performance assessment scorecards⦁ Gathered requirements to create custom reporting solutions distributed to corporate partners