Serves as the primary point of contact and technical resource for clients during the sales phase of a project.Engages with clients through a variety of communication platforms (e.g. via phone, via email, in person and in virtual meetings, etc.)Ability to conduct site feasibility assessments and comfortable setting up and climbing ladders, working at height and in attic spaces.Prepares PV System designs, budget estimates, and proposals including exhibits and contracts.Uses digital systems (e.g. Google and Microsoft Suites, SalesForce, Scoop, etc.) to manage multiple tasks and projects simultaneously.Strong capacity for building relationships, problem solving, and an ability to engage and educate prospective solar clients.Willingness to continually engage in learning and development on solar technology, regulations, policy and solar market dynamics.Proactive communication with external stakeholders and internal team members who are able to balance and integrate multiple perspectives.Brings a positive, collaborative, and solutions-oriented attitude to work.

Works cross-functionally on all teams and externally to build out key marketing initiativesWrite copy on-demand for blogs, emails, social, ads, etc.Manage projects related to content development, which may include videos, podcasts, webinars and more.Assist with the content creation process from ideation to promotion.Assist with the marketing team’s content calendar including scheduling content briefs, setting writing deadlines, and meeting publication dates.Write concise, impactful copy with great grammar and attention to detail.Generate creative and valuable content ideas within the security and compliance space.Assist with pitching content to bloggers and sites in the SaaS industry.

Deployed market research efforts and worked cross-functionally with Sales, Customer Success, and Product teams to present quarterly findingsDeveloped editorial calendar, monitored content performance, and carried out optimizationsOwned GTM strategy for newest product, Risk Module, highlighting technical capabilities in press releases, social media content, paid advertising, email campaigns, and blog contentCreated a combined messaging framework for merging companies Archive Social, NextRequest, and Optimere for co-branded marketingSupervised Google Ads contractor in monthly spending and budgets, reviewed paid advertising performance and made recommendations to upcoming campaignsExceeded quarterly goals to 165% of planned Marketing Qualified Leads for Q3, adding 496 MQLs and assisted sales team in adding $228,040 to the pipelineSupporting business development representatives and account executives with marketing collateral highlighting key features of FOIA softwareOptimizing Hubspot email marketing campaigns weekly for 7 districts across the United States

Spearheading initiative to grow digital marketing offerings to expand to content marketing as a service while managing Creative Team for content creation and design for ABMTrusted by colleagues and clients for creative problem solving involving content marketing for business solutionsRoutinely working cross-functionally with Marketing Automation, Design, and PPC Ads teamsIndustry expertise in SaaS, nonprofits, architecture, legal, pest control, education, hospitality, medical, real estate, news, and mediaTranslating marketing objectives into clear creative strategies and overseeing profitability, deliverables, timelines, and budgetsExpanded advertising for New Hampshire Public Radio to new social platforms (Twitter and LinkedIn) for corporate partnerships and increasing podcast listenersRepresented company during a globally streamed accessibility-focused webinar with WebABLE on making digital marketing accessibleManaged 12 accounts and oversaw profitability, deliverables, managed timelines, and suggested budgets and met with clients to provide monthly reporting Managed a team of three copywriters and designers to fulfill content marketing projectsStrategize with clients and creative team for campaigns across social media, email marketing, and website contentCreated, implemented, tracked, analyzed, and optimized paid social advertising campaigns in Facebook, Twitter, LinkedIn, Instagram

Account management for a wide variety of clients in the private business and nonprofit sectorSocial media management for LinkedIn, Facebook, Instagram, and Twitter for company accounts which led to an average 25% follower growth in 2 quarters across all platformsCollaborated with HR to establish DEI initiatives in the company such as ethical and inclusive hiring practices, supporting social awareness and employee activism, and company service projects to POC-run nonprofitsCreating campaigns and managing them across platforms (Google Ads, Facebook ads, LinkedIn, Instagram, Twitter)Managing creative projects from conception to completion for over a dozen clients. Projects included: social media consultancy, copywriting for websites, content and social media calendars for businesses, the creation of white papers and blog postsPerformed SEO audits of client websites, provided recommendations on potential improvements and tracked and reported results quarterly

Developed industry-specific social media calendars for Facebook, LinkedIn, and Instagram for 5 clients and created content calendars for marketing copy of blog posts to increase monthly website visits from concept to executionManaged Centrus Digital’s day-to-day social media content and customer engagement to create an engaged brand with a passionate audience baseManaged nonprofit Google Ad campaigns Created Google Ad accounts for nonprofits and managed Google Ad campaigns from concept to executionReporting on data for monthly web analytics and social media tracking

Troubleshooting software and hardware related issues (approximately 100 cases a week)Understanding of ITIL procedures and case management softwareCommunicates and educates students/faculty on complex technical issues

Edited records, emails, and memos leaving the officeSorted large quantities of paperwork and ran errands as neededScanned, filed, and documented sensitive informationContacted approximately 50 campus personnel per week via email or phone

Acted as Interim Marketing Manager and main point of contact for Sales team during Marketing Director’s leave of absenceExecuted 3 month long multiple touch email marketing campaigns using Pardot and Salesforce to increase attendance at conferences and sales interactions Developed specialized copy for 120 IoT end devices for Marketplace on new website to promote and improve 40 corporate partnershipsGrew a base audience across LinkedIn by 20% and Twitter by 30% by maintaining consistent engagement and staying on top of latest IoT trends

Narrow in on customer engagement opportunities for hospitality-oriented social media accountsApply customer service excellence through Twitter, Facebook, and Instagram for over 100 clientsManage Instagram content curation for 11 individual accounts

Responsible for the inventory of marketing materials and coordinating with third-party vendorsManaged introduction of "New Hire" welcome boxes to boost employee moraleEnhanced data quality in Salesforce via account cleanupCreated content under the Communications and Marketing Manager for the website and social mediaCoordinated employee summer outing for 200 employees and communicated with vendors to reduce costs by 20% from previous years Wrote 2 blogs explaining company practices and promotion of online training center to be promoted in marketing campaigns to increase customer usage and satisfactionNegotiated with vendors for promotional items for sales conferences and yearly corporate training events and managed the shipping logistics to designated locations for on-time delivery

Research, conduct interviews for, write, and edit various content pieces as assigned.Assist editorial director and marketing team with various editorial projects.Increasing organic traffic to sites through SEO keywords and relevant blog posts

Formatted disorganized and duplicated operational reference material for banking procedures into usable and searchable content on company's productsUsed basic HTML and CSS to create appealing content that meets SEO best practicesPerformed quality assurance on large content projectsWorked on tight deadlines while juggling multiple projects for client's satisfaction