Oluwakayode Akinbode

Oluwakayode Akinbode Email and Phone Number

Vibe Czar @ Titaja
London, GB
Oluwakayode Akinbode's Location
London, England, United Kingdom, United Kingdom
About Oluwakayode Akinbode

I am a Product Marketing Manager with over five years of experience in the industry. I have successfully launched three globally accessible products and worked across various sectors, including real estate, private equity, and events.My career began as a Digital Marketing Manager, where I collaborated with multiple organisations to drive business growth. By acquiring more leads and generating revenue at the lowest cost, I honed my skills in search engine optimisation, social media marketing, paid ads, content marketing, email marketing and automation, and community building, among others.Transitioning to product marketing allowed me to engage more directly with the product itself. I realised that effective marketing is only as strong as the product it promotes. The user experience is crucial for acquiring more users and, consequently, more revenue.As a Product Marketing Manager, I have conducted thorough user, market, and competitor research to position products optimally in the market. This research has informed the development of messaging frameworks and influenced content for landing pages, blogs, user guides, and sales collaterals, resulting in solid user adoption from the outset.I possess a strong understanding of data analytics, enabling me to spot trends and gather insights from multiple data sources across the organisation. This capability has been essential in optimising my various marketing strategies, cleaning data, building dashboards, and storytelling with tools like Google Data Studio and Tableau. These skills have proven invaluable when engaging with senior stakeholders.Moreover, I have cultivated strong relationships with different teams within the company, establishing a functional feedback loop. Cross-functional collaboration is vital for a Product Marketing Manager. Gathering insights from customer-facing and commercial teams and using these insights to enhance the user experience and refine marketing strategies have significantly contributed to my impact within the organisations I've been part of.On a personal note, I am passionate about continuous learning, an avid cinephile, and I experience music on an intense level.Know Yourself.

Oluwakayode Akinbode's Current Company Details
Titaja

Titaja

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Vibe Czar
London, GB
Website:
titaja.com
Employees:
2
Oluwakayode Akinbode Work Experience Details
  • Titaja
    Vibe Czar
    Titaja
    London, Gb
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  • Spitfire Audio
    Product Marketing Manager
    Spitfire Audio Sep 2024 - Oct 2024
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  • Todlr
    Product Marketing & Growth Lead
    Todlr Aug 2023 - Sep 2024
    Defining Positioning and Messaging: Crafted compelling positioning and messaging strategies through in-depth research and understanding of parental concerns and children's learning behaviours. This led to the creation of engaging content across our web, app, and blog platforms, effectively communicating the value of Todlr’s interactive financial education tools.User Acquisition through Influencer Collaborations and Strategic Partnerships: Drove user acquisition by forging influencer collaborations and strategic partnerships with key players in parenting communities, educational institutions, and financial organisations. By working with influencers who are trusted by parents and forming partnerships with schools and credit unions, we were able to create a strong network that endorsed Todlr’s mission.Cross-Functional Collaboration for Agile Development: Facilitated seamless cross-functional collaboration with the product, design, and customer success teams to create a feedback loop that significantly reduced the time to market for new features and enhancements.Growth Hacking Campaigns to Drive Subscriptions and Revenue:Implemented innovative growth hacking campaigns that led to a surge in subscriptions and increased revenue.Data-Driven Optimisation of Marketing Strategies: Leveraged advanced data analytics to continuously optimise our marketing strategies, website, ads, and in-app experiences. By analysing user behaviour and engagement metrics, we were able to refine our content and ad placements to better meet the needs of parents and keep children engaged.Content Development Aligned with User Needs: Led the development of rich, educational content for the Todlr website, blog, and app, ensuring that it was aligned with the interests and needs of parents and children. This included creating interactive stories, educational games, and blog articles that provided valuable financial lessons in a fun and engaging way.
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  • Wrkman Hq
    Head Of Marketing
    Wrkman Hq Feb 2021 - Jun 2023
    Market Expansion: Spearheaded the strategic launch of Wrkman into three key regional markets, significantly broadening our geographic footprint and market reach.Growth Campaigns: Leveraged advanced analytics and data insights to craft innovative growth hacking strategies, achieving substantial gains in user acquisition, retention, and revenue while effectively reducing churn rates.Event Management: Orchestrated a mix of virtual and physical events designed to deeply engage with our user base and foster community involvement, enhancing brand loyalty and user interaction.Traditional Marketing: Executed impactful conventional marketing campaigns, including billboard advertisements, radio spots, and experiential marketing, to build brand awareness and drive user engagement.Feature Development and Launch: Led the development and successful launch of the "Wrkman Store" feature, resulting in increased user retention and a notable boost in revenue.Team Leadership and Cross-Functional Collaboration: Directed a high-performing marketing team's recruitment, training, and management. Fostered a collaborative environment, creating a robust feedback loop with other departments to gather actionable insights and continuously refine marketing strategies for optimal customer service and engagement.
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  • Wrkman Hq
    Product Marketing Manager
    Wrkman Hq Aug 2021 - Feb 2022
    User, Market & Competitor Research: Led research initiatives to gather insights on both end user and provider (Artisans) needs, market trends, and competitor strategies. Translated insights into impactful positioning and messaging frameworks that resonated with our audiences and differentiated Wrkman in the market.Go-to-Market Strategy: Spearheaded the development of go-to-market plans by selecting the right acquisition channels, advertising, and email marketing. Managed and optimised tools and processes for digital campaigns, including Google Ads and influencer marketing. Crafted compelling content for the website, blog, and user guides to educate and engage potential users.Sales Enablement: Created a suite of sales collateral, including artisan guides and presentations, to equip the sales team with the tools and resources needed to effectively engage, convert and onboard artisans and businesses. Implemented training programs to ensure the sales and customer success teams were well-versed in product offerings, messaging and market position of the product for better conversions.Cross-functional collaboration: Worked closely with product, engineering, sales, and customer success teams to align marketing initiatives with broader company objectives. Coordinated cross-functional efforts to ensure seamless product & Feature launches and consistent messaging across all user touchpoints.User Acquisition: Implemented targeted user acquisition strategies that leveraged multiple channels to attract and retain a growing user base. Analysed user acquisition data to continually refine and optimize campaign performance, achieving significant growth in active users.Tools UsedSurveyMonkey, Google Forms, Hotjar, SEMrush, SimilarWeb, Statista, Google Trends, Marketo, Zoho CRM, Mailchimp, Google Ads, Facebook Ads, LinkedIn Ads, Google Slides, Excel, Google Sheets, Trello, Notion,Google Analytics, MixPanel, Tableau, Optimizely, Google Optimize, Ahrefs, Moz, Figma, Miro.
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  • Scorefam
    Product Marketing Manager
    Scorefam Mar 2020 - Jul 2021
    Product/Feature Launch and Adoption: Led the successful launch of customer-centric products and features achieving a series of impressive adoption rates and securing high customer feedback scores, demonstrating a deep understanding of market needs and effective product positioning.Data-Driven Marketing Optimisation: Utilised comprehensive marketing data analysis and trend assessments to optimise budget allocation, reducing cost per lead and significantly enhancing return on investment and profitability.User Education and Engagement: Developed and implemented educational strategies for new features via webinars and demos, driving user growth and fostering substantial user engagement and product adoption.Growth Strategy Execution: Executed highly effective growth strategies, achieving an increase in paid subscribers, contributing to significant revenue growth and strengthening Scorefam's market position and financial stability.Targeted User Acquisition and Community Building: Spearheaded targeted user acquisition campaigns through strategic partnerships with influencers, successfully bringing in new users and establishing a community of active users on social media platforms, enhancing user retention and loyalty.Performance Marketing and ROI Management: Managed performance marketing campaigns, achieving significant returns on ad spend (ROAS) and an increase in customer acquisitions, demonstrating expertise in driving high-efficiency marketing initiatives and maximizing financial outcomes.Tools UsedJIRA, Google Analytics, Excel, Google Sheets, Mixpanel,Hubspot, Loom,Google & Facebook Ads, Discord, Telegram, Reddit, SemRush.
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  • Wokemill Network
    Digital Marketing Manager
    Wokemill Network Nov 2018 - Jul 2021
    Successfully managed simultaneous digital marketing campaigns for 10+ clients, increasing overall client satisfaction ratings.Improved client website search rankings, increasing organic traffic and a decrease in cost-per-click (CPC) for PPC campaigns.Successfully increased email open and click-through rates through targeted email campaigns, leading to a significant rise in email-generated revenue.Implemented effective CRO strategies that significantly improved website conversion rates, boosting overall client sales.Managed diverse digital marketing budgets for multiple clients, consistently delivering campaigns within budget while maximising ROI.Tools UsedMailchimp, Optimizely, Google Optimize, SEMrush, Moz, Google Search Console,Google AdsHootsuite, Buffer, Sprout Social, Canva, Grammarly, WordPress, Medium, Google Analytics, Google Data Studio, Google Sheets, Excel, Pardot, ActiveCampaign,Salesforce, Zoho CRM, Statista, SurveyMonkey, Trello, Slack, Notion, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Figma.
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  • Intercontinental Distillers Limited
    It Analyst
    Intercontinental Distillers Limited Sep 2018 - Feb 2019
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Oluwakayode Akinbode Education Details

Frequently Asked Questions about Oluwakayode Akinbode

What company does Oluwakayode Akinbode work for?

Oluwakayode Akinbode works for Titaja

What is Oluwakayode Akinbode's role at the current company?

Oluwakayode Akinbode's current role is Vibe Czar.

What schools did Oluwakayode Akinbode attend?

Oluwakayode Akinbode attended Product Marketing Alliance, Udacity, Lagos State University.

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