Oluwakayode Akinbode Email & Phone Number

London, Gb

Defining Positioning and Messaging: Crafted compelling positioning and messaging strategies through in-depth research and understanding of parental concerns and children's learning behaviours. This led to the creation of engaging content across our web, app, and blog platforms, effectively communicating the value of Todlr’s interactive financial education tools.User Acquisition through Influencer Collaborations and Strategic Partnerships: Drove user acquisition by forging influencer collaborations and strategic partnerships with key players in parenting communities, educational institutions, and financial organisations. By working with influencers who are trusted by parents and forming partnerships with schools and credit unions, we were able to create a strong network that endorsed Todlr’s mission.Cross-Functional Collaboration for Agile Development: Facilitated seamless cross-functional collaboration with the product, design, and customer success teams to create a feedback loop that significantly reduced the time to market for new features and enhancements.Growth Hacking Campaigns to Drive Subscriptions and Revenue:Implemented innovative growth hacking campaigns that led to a surge in subscriptions and increased revenue.Data-Driven Optimisation of Marketing Strategies: Leveraged advanced data analytics to continuously optimise our marketing strategies, website, ads, and in-app experiences. By analysing user behaviour and engagement metrics, we were able to refine our content and ad placements to better meet the needs of parents and keep children engaged.Content Development Aligned with User Needs: Led the development of rich, educational content for the Todlr website, blog, and app, ensuring that it was aligned with the interests and needs of parents and children. This included creating interactive stories, educational games, and blog articles that provided valuable financial lessons in a fun and engaging way.

Market Expansion: Spearheaded the strategic launch of Wrkman into three key regional markets, significantly broadening our geographic footprint and market reach.Growth Campaigns: Leveraged advanced analytics and data insights to craft innovative growth hacking strategies, achieving substantial gains in user acquisition, retention, and revenue while effectively reducing churn rates.Event Management: Orchestrated a mix of virtual and physical events designed to deeply engage with our user base and foster community involvement, enhancing brand loyalty and user interaction.Traditional Marketing: Executed impactful conventional marketing campaigns, including billboard advertisements, radio spots, and experiential marketing, to build brand awareness and drive user engagement.Feature Development and Launch: Led the development and successful launch of the "Wrkman Store" feature, resulting in increased user retention and a notable boost in revenue.Team Leadership and Cross-Functional Collaboration: Directed a high-performing marketing team's recruitment, training, and management. Fostered a collaborative environment, creating a robust feedback loop with other departments to gather actionable insights and continuously refine marketing strategies for optimal customer service and engagement.

User, Market & Competitor Research: Led research initiatives to gather insights on both end user and provider (Artisans) needs, market trends, and competitor strategies. Translated insights into impactful positioning and messaging frameworks that resonated with our audiences and differentiated Wrkman in the market.Go-to-Market Strategy: Spearheaded the development of go-to-market plans by selecting the right acquisition channels, advertising, and email marketing. Managed and optimised tools and processes for digital campaigns, including Google Ads and influencer marketing. Crafted compelling content for the website, blog, and user guides to educate and engage potential users.Sales Enablement: Created a suite of sales collateral, including artisan guides and presentations, to equip the sales team with the tools and resources needed to effectively engage, convert and onboard artisans and businesses. Implemented training programs to ensure the sales and customer success teams were well-versed in product offerings, messaging and market position of the product for better conversions.Cross-functional collaboration: Worked closely with product, engineering, sales, and customer success teams to align marketing initiatives with broader company objectives. Coordinated cross-functional efforts to ensure seamless product & Feature launches and consistent messaging across all user touchpoints.User Acquisition: Implemented targeted user acquisition strategies that leveraged multiple channels to attract and retain a growing user base. Analysed user acquisition data to continually refine and optimize campaign performance, achieving significant growth in active users.Tools UsedSurveyMonkey, Google Forms, Hotjar, SEMrush, SimilarWeb, Statista, Google Trends, Marketo, Zoho CRM, Mailchimp, Google Ads, Facebook Ads, LinkedIn Ads, Google Slides, Excel, Google Sheets, Trello, Notion,Google Analytics, MixPanel, Tableau, Optimizely, Google Optimize, Ahrefs, Moz, Figma, Miro.

Product/Feature Launch and Adoption: Led the successful launch of customer-centric products and features achieving a series of impressive adoption rates and securing high customer feedback scores, demonstrating a deep understanding of market needs and effective product positioning.Data-Driven Marketing Optimisation: Utilised comprehensive marketing data analysis and trend assessments to optimise budget allocation, reducing cost per lead and significantly enhancing return on investment and profitability.User Education and Engagement: Developed and implemented educational strategies for new features via webinars and demos, driving user growth and fostering substantial user engagement and product adoption.Growth Strategy Execution: Executed highly effective growth strategies, achieving an increase in paid subscribers, contributing to significant revenue growth and strengthening Scorefam's market position and financial stability.Targeted User Acquisition and Community Building: Spearheaded targeted user acquisition campaigns through strategic partnerships with influencers, successfully bringing in new users and establishing a community of active users on social media platforms, enhancing user retention and loyalty.Performance Marketing and ROI Management: Managed performance marketing campaigns, achieving significant returns on ad spend (ROAS) and an increase in customer acquisitions, demonstrating expertise in driving high-efficiency marketing initiatives and maximizing financial outcomes.Tools UsedJIRA, Google Analytics, Excel, Google Sheets, Mixpanel,Hubspot, Loom,Google & Facebook Ads, Discord, Telegram, Reddit, SemRush.

Successfully managed simultaneous digital marketing campaigns for 10+ clients, increasing overall client satisfaction ratings.Improved client website search rankings, increasing organic traffic and a decrease in cost-per-click (CPC) for PPC campaigns.Successfully increased email open and click-through rates through targeted email campaigns, leading to a significant rise in email-generated revenue.Implemented effective CRO strategies that significantly improved website conversion rates, boosting overall client sales.Managed diverse digital marketing budgets for multiple clients, consistently delivering campaigns within budget while maximising ROI.Tools UsedMailchimp, Optimizely, Google Optimize, SEMrush, Moz, Google Search Console,Google AdsHootsuite, Buffer, Sprout Social, Canva, Grammarly, WordPress, Medium, Google Analytics, Google Data Studio, Google Sheets, Excel, Pardot, ActiveCampaign,Salesforce, Zoho CRM, Statista, SurveyMonkey, Trello, Slack, Notion, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Figma.

Product Marketing Core

From research to optimization, During the Product Marketing Core program I explored the A to Z of product marketing, gaining a better.

Nano-Degree, Marketing Analytics

In this program, I learnt foundational data skills and gained an in-depth understanding of Google Analytics and marketing analytics. I.

Bachelor Of Science - Bs, Electronics & Computer Engineering