Lead Product Designer
CurrentDesign Projects:Learning Management System Web ApplicationReal Estate Management Website and Mobile ApplicationE-commerce website and mobile applicationand other projects• Led the design of user interfaces and experiences for an e-commerce website and app, a learning management system web app, and other projects from concept to execution, ensuring alignment with user needs, business objectives, and brand guidelines.• Conducted user research, including user interviews, surveys, and usability testing, to gain insights into user behaviours, preferences, and pain points, and iterated on designs based on feedback and data analysis.• Translated business requirements into user-centric design solutions, ensuring alignment with brand guidelines and usability standards.• Created wireframes, interactive prototypes, and user flows to visualize design concepts and communicate ideas and gather feedback, using tools such as Figma and Adobe XD.• Implemented responsive design principles to ensure a seamless user experience across desktop, tablet, and mobile devices, considering factors such as screen size, resolution, and touch interactions.• Conducted heuristic evaluations and design critiques to identify usability issues and opportunities for improvement, and recommended design solutions to address them.• Collaborated closely with cross-functional teams, including product manager, developers, and stakeholders, to define project requirements, establish design goals, and prioritize features and enhancements using Jira