Kay Rindels Email and Phone Number
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I am an accomplished marketing executive with 20 years of experience driving growth for B2B SaaSand cloud companies. I have a history of creating and executing marketing strategies that havesignificantly boosted market penetration, revenue, and customer retention. By aligning analytics-driven marketing efforts with business objectives and sales strategies, I have consistently deliveredimpactful results that generate long-term success.Throughout my career, I have partnered with C-suite leaders to scale businesses from growth-phasestartups to industry leaders. At SPS Commerce, I played a key role in scaling the company from 70employees to over 3,000, helping to build a marketing foundation that supported rapid expansion andsustained growth.I take enormous pride in bringing together cross-functional units of talented people to collectivelypursue a unified goal and I am eager to continue doing this rewarding work for many years to come.
Par Technology
View- Website:
- partech.com
- Employees:
- 1998
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Head Of Growth Marketing - Operator CloudPar TechnologySaint Paul, Mn, Us
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Vice President MarketingDelaget Sep 2024 - PresentMinneapolis , Mn, Us -
Marketing ConsultantSps Commerce Jul 2024 - Sep 2024Minneapolis, Mn, UsRehired in July 2024 (fractional/contract) after consulting from Feb 2004 until April 2022. -
Vice President, MarketingGainsystems Apr 2022 - Jun 2024Chicago, Il, UsSupply Chain Design & Planning Platform ($25M/150 employees)Hired as the first marketing VP of the private-equity-backed SaaS organization, taking ownership of developing and deploying a brand identity, holistic marketing strategy, data-driven planning, and go-to-market roadmaps.Growth Achievement: Positioned the organization to achieve a 20% growth in revenue within 2 years via the integration of high-leverage B2B marketing operations and strategy.Marketing Leadership: Introduced structure and scalability to the organization’s marketing efforts, introducing a full marketing tech stack, integrating marketing analytics, building a marketing budget, and standardizing GTM efforts.C-Suite Collaboration: Reported directly to ownership as an executive team member, collaborating on high-level strategy, growth roadmapping, technology planning, and long-term planning to enable rapid, sustainable growth.Differentiation Strategy: Introduced a differentiation strategy to stand out in a crowded market, focusing on creating an Ideal Customer Profile (ICP) to target high-value customers more effectively.Rebranding: Spearheaded a rebranding and marketing communication strategy that generated a 577% surge in web traffic and a 69% increase in LinkedIn followers through strategic use of case studies, blogs, and digital media.Process Improvement: Improved marketing team efficiency by 30%, leading to a 20% increase in lead generation and higher conversion rates. Demand Generation: Achieved a 103% uplift in demand generation through multi-channel campaigns.Artificial Intelligence: Enhanced marketing efficiency and ROI by integrating advanced AI technologies and automation tools, launching data-driven demand generation strategies, and setting records at hosted events.Brand Amplification: Elevated brand awareness through strategic storytelling, thought leadership, and comprehensive marketing campaigns, significantly boosting customer and partner engagement. -
Applied Business Instructor - College Of Continuing And Professional StudiesUniversity Of Minnesota-Twin Cities Nov 2017 - May 2024Minneapolis And St. Paul, Minnesota, UsIn this role I teach various upper-division courses relating to marketing and writing through the Bachelor of Applied Sciences Program, utilizing various teaching methods to reach and engage diverse learners and inspire the next generation of marketers and business leaders. I mentor students and provide additional support to improve connections and positively impact student learning; courses meet the prerequisite required for admission to leading MBA programs and their first career position in marketing or related fields. -
Marketing Strategist & ConsultantRindels Technology Marketing Apr 2004 - Apr 2022Founded this marketing consulting practice, taking on Fractional CMO roles and long-term marketing leadership contracts working directly with executive leadership to build and deploy dynamic growth strategies for businesses in the SaaS space.SPS Commerce (April 2004 – April 2022): $500M data integration SaaS platform, NASDAQ: SPSCRecruited by this supply-chain SaaS company in its early growth phase with 70 staff, partnering with C-suite to develop and deploy a growth roadmap which expanded the company to over 2,500 staff.Growth Leadership: Directed marketing planning and execution across branding, customer advocacy, PR, research, content, social media, demand generation, customer success, and video creation, driving 87 consecutive quarters of growth.Content Strategy: Developed and implemented a Voice of the Customer strategy, collaborating with customers to share their stories and strengthen brand positioning and loyalty.Customer Advocacy Program: Built and executed a customer loyalty process that enhanced retention and advocacy, directly contributing to steady growth in a competitive tech market.MerchLogix (July 2020 – April 2022): $10M founder-led retail planogram SaaS offeringRebranding Strategy: Led a full rebrand for the 50-employee cloud SaaS provider, achieved double-digit growth in customer engagement, brand presence and market share.Executive Engagement: Increased executive-level engagement by 40% through strategic thought leadership initiatives and elevating brand visibility.Arcserve (September 2018 – September 2019): $100M data protection solutions providerGlobal Communications: Owned global communications during 2 acquisitions for a ~125-employee private equity-backed data protection SaaS company, successfully integrating new entities, contributing to 30% business growth.Sales Enablement: Launched sales enablement processes, resulting in enhanced sales team performance and a streamlined approach to customer acquisition and retention.
Kay Rindels Skills
Kay Rindels Education Details
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Concordia CollegeFrench -
University Of St. Thomas - Opus College Of BusinessMarketing
Frequently Asked Questions about Kay Rindels
What company does Kay Rindels work for?
Kay Rindels works for Par Technology
What is Kay Rindels's role at the current company?
Kay Rindels's current role is Head of Growth Marketing - Operator Cloud.
What is Kay Rindels's email address?
Kay Rindels's email address is ri****@****ast.net
What is Kay Rindels's direct phone number?
Kay Rindels's direct phone number is +161243*****
What schools did Kay Rindels attend?
Kay Rindels attended Concordia College, University Of St. Thomas - Opus College Of Business.
What are some of Kay Rindels's interests?
Kay Rindels has interest in Children, Arts And Culture, Education, Economic Empowerment.
What skills is Kay Rindels known for?
Kay Rindels has skills like Lead Generation, B2b, Public Relations, Marketing, E Commerce, Marketing Strategy, Account Management, Salesforce.com, Email Marketing, Management, Crm, Strategic Partnerships.
Who are Kay Rindels's colleagues?
Kay Rindels's colleagues are Michelle Durham, Bineeta Anand, Russell Miller, Jeffrey Staley, Dawn Murphy, Diana Belokon, Josiah Foster.
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