Kay Rindels Email & Phone Number

Saint Paul, Mn, Us

Minneapolis , Mn, Us

Minneapolis, Mn, Us

Rehired in July 2024 (fractional/contract) after consulting from Feb 2004 until April 2022.

Chicago, Il, Us

Supply Chain Design & Planning Platform ($25M/150 employees)Hired as the first marketing VP of the private-equity-backed SaaS organization, taking ownership of developing and deploying a brand identity, holistic marketing strategy, data-driven planning, and go-to-market roadmaps.Growth Achievement: Positioned the organization to achieve a 20% growth in revenue within 2 years via the integration of high-leverage B2B marketing operations and strategy.Marketing Leadership: Introduced structure and scalability to the organization’s marketing efforts, introducing a full marketing tech stack, integrating marketing analytics, building a marketing budget, and standardizing GTM efforts.C-Suite Collaboration: Reported directly to ownership as an executive team member, collaborating on high-level strategy, growth roadmapping, technology planning, and long-term planning to enable rapid, sustainable growth.Differentiation Strategy: Introduced a differentiation strategy to stand out in a crowded market, focusing on creating an Ideal Customer Profile (ICP) to target high-value customers more effectively.Rebranding: Spearheaded a rebranding and marketing communication strategy that generated a 577% surge in web traffic and a 69% increase in LinkedIn followers through strategic use of case studies, blogs, and digital media.Process Improvement: Improved marketing team efficiency by 30%, leading to a 20% increase in lead generation and higher conversion rates. Demand Generation: Achieved a 103% uplift in demand generation through multi-channel campaigns.Artificial Intelligence: Enhanced marketing efficiency and ROI by integrating advanced AI technologies and automation tools, launching data-driven demand generation strategies, and setting records at hosted events.Brand Amplification: Elevated brand awareness through strategic storytelling, thought leadership, and comprehensive marketing campaigns, significantly boosting customer and partner engagement.

Minneapolis And St. Paul, Minnesota, Us

In this role I teach various upper-division courses relating to marketing and writing through the Bachelor of Applied Sciences Program, utilizing various teaching methods to reach and engage diverse learners and inspire the next generation of marketers and business leaders. I mentor students and provide additional support to improve connections and positively impact student learning; courses meet the prerequisite required for admission to leading MBA programs and their first career position in marketing or related fields.

Founded this marketing consulting practice, taking on Fractional CMO roles and long-term marketing leadership contracts working directly with executive leadership to build and deploy dynamic growth strategies for businesses in the SaaS space.SPS Commerce (April 2004 – April 2022): $500M data integration SaaS platform, NASDAQ: SPSCRecruited by this supply-chain SaaS company in its early growth phase with 70 staff, partnering with C-suite to develop and deploy a growth roadmap which expanded the company to over 2,500 staff.Growth Leadership: Directed marketing planning and execution across branding, customer advocacy, PR, research, content, social media, demand generation, customer success, and video creation, driving 87 consecutive quarters of growth.Content Strategy: Developed and implemented a Voice of the Customer strategy, collaborating with customers to share their stories and strengthen brand positioning and loyalty.Customer Advocacy Program: Built and executed a customer loyalty process that enhanced retention and advocacy, directly contributing to steady growth in a competitive tech market.MerchLogix (July 2020 – April 2022): $10M founder-led retail planogram SaaS offeringRebranding Strategy: Led a full rebrand for the 50-employee cloud SaaS provider, achieved double-digit growth in customer engagement, brand presence and market share.Executive Engagement: Increased executive-level engagement by 40% through strategic thought leadership initiatives and elevating brand visibility.Arcserve (September 2018 – September 2019): $100M data protection solutions providerGlobal Communications: Owned global communications during 2 acquisitions for a ~125-employee private equity-backed data protection SaaS company, successfully integrating new entities, contributing to 30% business growth.Sales Enablement: Launched sales enablement processes, resulting in enhanced sales team performance and a streamlined approach to customer acquisition and retention.

Bachelor Of Arts - Ba, Business Administration, French

Master Of Business Administration - Mba, Marketing