Kay R. Scott Email & Phone Number

>Lead the formulation and implementation of marketing strategies for Corporate Partners and Sports Partnerships, directing national market plans and campaigns to support the Development pillar's annual revenue target of $700M.>Supervise cross-functional collaboration with Marcom channel leads, Regional marketing teams, and other organizational divisions on the execution of partner strategic plans, identification of opportunities to enhance new partnerships, and post-campaign evaluation and analysis.>Contribute to content planning for ACS Talent and Player Ambassadors

Atlanta, Georgia, United States

>Led strategic marketing plans for key accounts, managing multi-million-dollar budgets to exceed revenue goals and achieve targeted objectives.>Collaborated cross-functionally with social and digital marketing, creative, immersive tech, analytics, and experiential teams to execute impactful regional and national campaigns.>Oversaw financials, ensuring bottom-line profitability while managing $1MM+ budgets for top-tier partner accounts across industries like sports, financial services, utilities, and event attractions, including major leagues (NFL, NBA, MLB, WNBA, NCAA, and more).

Greater Atlanta Area

Greater Atlanta Area

>Project management and execution of marketing campaigns and accounts within the multicultural & diversity marketing division, working cross functionally with creative, production, advertising, PR and experiential teams (Atlanta Football Classic, Regions Bank HBCU Partnership Portfolio)

You Are Here-formerly CSE (Career Sports & Entertainment) 2013-2019

Greater Atlanta Area

>Developed comprehensive, strategic sponsorships across business categories l Identified and targeted new team partners regionally & nationally l negotiated sponsorships & managed execution/fulfillment

Greater Atlanta Area

>Supported operations management of new properties acquired in the IMG Collegiate portfolio across multiple regions l Created partnership platforms for the Southeastern Conference (SEC) supporting $7M revenue budget l Developed regional sponsorship packages for IMG properties and managed client/sponsorship activation*IMG World acquired Host Communications Nov 2007

Tallahassee, Florida Area

> Oversight of property ($5M+ revenue) sponsorships/partnerships and all sales, operations, budget (P&L), multi-media rights and overall profitability (sponsorships, hospitality, media, coaches’ radio and television shows, statewide radio network and official publications production/vending)*IMG College acquired Host Communications Nov 2007

Tallahassee, Florida Area

>Led the management of marketing, promotions, ticket sales and game operations activities for 19 sport programs; including but not limited to oversight of budgets, advertising, sponsorship fulfillment and management of special events l Managed all videoboard & electronic display projects l oversight of the spirit programs

College Park, Maryland

>Planned, sold and executed the Terrapin Corporate Hospitality program l Managed group ticket sales, marketing & promotions for various sport programs l assisted with corporate sponsorship packages and proposals

Masters

Bachelors