Kay Sung Email & Phone Number

Séoul, Corée Du Sud

Séoul, Corée Du Sud

Corée Du Sud

- Manage and create contents on social media including caption writing and hashtag selection with the goal of gaining high engagement.- Create monthly social reports (organic) and ad hoc reports analysing engagement flow, planning social media strategies. - Prepare(translate, review, write) press releases on collection, corporate announcement, etc. and strategically organise the distribution schedule to maximise pickup rate. - Plan and create special feature article or entertainment news and online viral content with celebrities at local events.- Sensitivity checks (historically, politically, socially sensitive issue) of worldwide advertisement campaign assets, organic social media assets, etc. for Korean market.- Review texts for social ADs for tone & manner alignment and create text copy for paid social media postings.- General management of texts on Gucci.com, Gucci APP pages, push messages, project micro-sites to create coherent voice of the brand.- Support issue management and corporate PR including CSR projects.

Paris Area, France

- Work with PR/marketing agencies based in Paris for influencers projects and place placement advertisement to promote LF’s brands.- Report market trend in Europe to Seoul HQ on weekly basis. - Participate organisation of events in Paris, welcoming editors/journalists. - Organise official photoshoots on location in Paris for marketing – location scouts, model casting etc.- - Participate fashion week in Paris, attending shows and visiting showrooms for new business opportunities - Conduct a meeting in English or French with existing (Isabel Marant, Vanessa Bruno, Officine Générale, Buly 1803 etc.) or potential partners for several reasons such as initial contact, discussing business opportunity, solving conflict etc. and provided meeting recaps in Korean to HQ.

Paris Area, France

- Coordinate press sample loan for Asian magazine’s shootings and followed shipping and return with Fashion GPS programme.- Secure desired looks of editors for the shooting by negotiating with other markets such as European or North/South American. - Establish a good relationship with editors, journalists and KOLs and helped them to select key items of the season at the showroom.- Centralise the international press list and invitation list for each fashion show, open-doors event etc. - Archive magazine coverage to review media exposure of the collection. - Help press Asia team of HQ to confirm Korean guests list to the event by sharing knowledge of Korean celebrities and KOLs.

- Search information for a television news program called ‘Global 24’, an international news show dealing with global affairs and issues.- Check the video clip found online for possible controversy before airing.- Translate French or English interviews to Korean

Master’S Degree, International Marketing

학사, 영어영문학과 / 프랑스어문학과, 3.99 / 4.5

Exchange Programme 2011, English Language And Literature, General