Kaytee Long Becker Email & Phone Number

Los Angeles Metropolitan Area

• Development and execution of effective communications and public relations strategies for brands and individuals resulting in over one billion impressions.• Continual relationship nurturing with key media, spanning all formats (online, print, radio, podcasts, TV), translating into more than 3k press placements.• Development and marketing of successful online program with an avg. conversion rate of 13 percent.• Constant evaluation of top and bottom line for the company and ROI for clients.• Research, strategy and execution of influencer and affiliate marketing campaigns to effectively increase sales.• Strategic development of the overall brand narrative, marketing and messaging (B2B and B2C) including website copy, social media, ads, newsletters, event materials, live presentations and media interviews.• Ability to lead a team in a positive, supportive and inspiring environment that promotes increased productivity.• Brand spokesperson and media source. Extensive experience with media interviews (radio, podcast, video, print, live streaming, etc.) and public speaking at industry events (live and webinar-based).• Consistent work with high-level executives.• Event planning and execution (benefit concerts, launch parties and conferences).• Management of every part of a business including team members, strategy, accounting, legal and business development.

Los Angeles, California, United States

Greater Los Angeles Area

• Spearhead all public relations strategies for incentaHEALTH. Design materials and execute campaigns to boost enrollment and spread program awareness.• Have personally secured 200+ media placements. • Composition and editing of all public relations material (e.g. executive bios, boiler plates, press releases, media alerts and social media posts).• Continuous outreach to media outlets.• Continuous procurement of strategic partners and opportunities.• Coordinate Weigh and Win’s presence at community events, including representing the program at events as needed.• Maintain daily partner interaction and brand partnerships.• Develop and maintain communications plans for all Weigh and Win kiosk partners (80+).• Create ‘outside the box’ strategies for partners to promote the program.• Track campaign effectiveness, including management of conversion rates.• Plan, execute and manage social media presence that spans both enterprise and consumer-facing voices• Leverage social media to promote Weigh and Win to our participants (Business-to-Consumer), and also build and leverage relationships with our partners (Business-to-Business).• Translate marketing materials to Spanish. • Coordinate logistics (vendor management, venue booking, press opportunities, etc.) at the yearly Weigh and Win conference.• Consistently update the incentaHEALTH website using WordPress.• Design and manage B2B LinkedIn campaigns.

Los Angeles, California

• Contributed and implemented marketing and PR strategies• Extensive client support for six executives • Planning and support for Oscar® campaigns, Television Academy and client events• Editing and mass distribution of press releases and media alerts• Pitching / Press outreach / Press check-in at events / VIP member check-in• Regularly provide PR and red carpet support for high-profile celebrity events and award shows • One on one work with A-list talent and entertainment executives• Clipping and reporting of media coverage• Social media for multiple client accounts across various media platforms• Securing event and gift bag sponsorships and government proclamations • Management of staff and interns• Schedule coordination • Conducting interviews• Client billing and invoices, payroll organization and office inventory

Santa Monica, Ca

Compose and edit press releases, media alerts and other mass email blasts• Management of interns• Training new employees/interns• Work with graphic artist to create promotional artwork• 100% Accuracy• Online research and editing• Securing media interviews• Managing multiple (5+) social media accounts simultaneously• Proficient in Constant Contact (building lists, sending mass email blasts, creating monthly newsletters, etc.)• Vocus• Manage PR report and media monitoring for all clients• Create final client reports• Press clippings• Promotion via social media• Expert with Los Angeles event sites• Pitching various media• Management of Google alerts• Proficient using Google doc• Creating lasting press relationships• Raising non-profit awareness• Schedule coordination

Impeccable customer service skills• Working directly with clients• Knowledge of sales and the financial industry• Problem solving• Answering 60-90 calls a day• 100% accuracy• Working simultaneously with numerous computer programs• Duel monitor environment• Communication with clients• Research• Utilizing outside tools

Promotional work• ProjectFork use• Contacted and negotiated with new outlets for potential business• Intense social media usage• Conducted interviews that led to hiring• Communicated with staff, nation wide

Bachelor Of Arts, Journalism; Public Relations & Marketing. Minor: Spanish

Activities and Societies: Delta Zeta Sorority

Certified Social Media Strategist, Social Media Marketing