mui Lab is a Japanese IoT startup that develops calm design technology. With the mantra of “mui shizen” (“live according to nature” in Japanese), the company strives for innovative engineering solutions that foster harmony among technology, the humans who use it and the nature that surrounds them. mui Lab is based in Kyoto, a city known for its successful blending of traditions and technology.

mui is a start up project inside Nissha Company, driving technology and aesthetics together to explore IoT revolution. mui is originally from Japanese word of 無為 to refer relax sense of mind / inactivity during your everyday life, work in a space. http://mui.jp

Responsible for new business creation as well as product planing for new market segment, Focusing on architectural products and materials for interior design , architecture design area. Collaborating with strategically aligned partners, clients through trans-continents of north america, south america , eu and asia. Responsible for marketing of nissha industrial material products for north /south american market.

・Responsible for sales and marketing as to industrial design related decoration materials , functional materials and touch panel products. ・Responsible for business development collaboration with North America base manufacturers.・Dedicating to industries which are consumer electronics, appliance, office furniture, social influcture , electronics, consumer healthcare and cosmetics packaging.