Karen Davies Email & Phone Number

Overton, Gb

Leading the UK production media and broadcast transcription team, ensuring a seamless transfer of tasks to and from the UK and Chile offices, supporting our 24/7/365 operation. Managing the day to day tasks of the team and ensuring best provision of services to all global clients during the UK hours of operation.

Key Achievements:• Recognition of speed and accuracy enabling fast progression through all levels of scripts, from one speaker verbatim to multi-speaker international scripts.• QC Mentor – proofreading, editing and providing feedback on work completed by other transcribers, prior to submission to the client.• Providing training for Automatic Speech Recognition (ASR) and Artificial Intelligence (AI) produced speech-to-text.

Outbound calls to existing and prospective customers, national and international, primarily within the Information Technology sector to introduce products and services provided by a variety of organisations. * Campaign fulfillment.* Reporting in a tangible and measurable way.

Key Achievements:• Domestic and International sales, primarily State-side to include annual renewals• Successful launch of new blended learning solution tool• Significant growth on CRM database to include 1,900 new qualified leads

Manage and develop Reseller incentive and growth programmes. Drive IBM's support and services as a key differentiator in the marketplace.* Develop, plan and execute marketing communication tactics and activities including key events, major product launches and specific marketing programmes, utilising all means of communication available including face to face presentation, printed and electronic communications and media.* Supporting business development strategy by defining, creating and implementing pro-active briefing documents for telecoverage and telemarketing teams.* Recommending and developing marketing event strategies, planning programmes to support the announcements of new or existing offerings/solutions, technologies, services and other significant announcements.* Programme Management:1. Reseller Advantage Programme Manager - driving, managing and measuring revenue growth via Distribution in compliance with local requirements.2. Small Business VAR Programme Manager - developing offerings and co-ordinating launch of this programme, aimed at recruiting and building loyalty and relationships with local Business Partners so IBM is considered the premier vendor with which to do business within the Global Small Business marketplace.3. PC Institute / TechConnect Programme Manager - improving Business Partner and Customer education awareness of product ranges via successful marketing communication programmes, exhibitions and seminars.

Leverage IBM's ability to deliver a broad product portfolio offering which is customisable, to position the Affinity Marketing Programme as a unique proposition which enhances employee contribution and works in conjunction with other corporate benefits to aide recruitment and retention efforts:* Developing and implementing marketing communication strategies, plans and programmes designed to communicate with IBMs current and potential customers, business partners, suppliers, constituents, the general public and/or IBM employees in order to create a positive image for IBM and increase loyalty and demand for IBM, its products and services.* Interfacing with the customer, co-branding marketing deliverables and ensuring compliance with IBMs legal guidelines.* Briefing web team members to ensure readiness of customised and generic web sites for target launch dates.* Briefing telesales representatives within IBM.com call centres to ensure readiness for target launch dates.

Creating best-of-breed technical sales support and enabling services strategies in order to ensure all channels a marketing advantage:* Editor of 'Teknicalities', a bi-monthly technical marketing support deliverable distributed to 6,000 external channel technical contacts and 3,000 corporate customer contacts. Co-ordinating production, working closely with external agencies and suppliers; and utilising this publication as another route to market to leverage the brand and communicate support and service routes available.* Technical Events Co-ordinator* Technical Marketing Interface into IBM's Technical Support Centre in Greenock, Scotland* Negotiating and co-ordinating with other team members and individuals across other functional and professional areas, to define technical support plans, programmes and communications.* Ensuring readiness of the technical support and enabling services delivery channels.