Trading Company of Motor Vehicles and Parts

This section describes the operations to be described in particular detail.MissionTo improve the 100th anniversary of the company, as it has not been able to change its format, operation, etc. for more than a decade.Position OrganizationScaleGeneral Manager of Digital Media Department, President's Office - Playing manager in charge of digital media for the entire company and also in charge of practical operations - Establishment, promotion, and operational improvement of digital strategies for marketing, sales activities, public relations, branding, etc.Three subordinates directly under him and about 25 staff members - Establish a project structure with about 10 leaders from key management and business divisions. - Given the lack of internal resources capable of promoting practical operations, a vendor with expertise in strategy development/promotion and operational improvement was selected and utilized as an external resource to build a promotion system.Reporting linePresident and executive officers in charge - Report directly to the president, as there was no one who could properly understand the mission area.OutcomeThe site structure, information to be posted, and use of SNS are now being used as a reference by competitors. - Introduction of user-driven concepts such as the funnel structure and the customer journey to change behavior. - Based on the above, industry standard concepts and trends, as well as the trends of competitors, are taken into account in the transformation of digital media as a whole, including site structure, information design, and SNS utilization methods. - Strengthen strategy-based KPI setting, and introduce and improve data-driven PDCA - Strengthen content and information that will enhance the company's strengths and competitiveness, and lead the paint industry in the right direction.

This section describes the operations to be described in particular detail.MissionTo establish a new business utilizing digital technology and to grow existing business by utilizing the new business - At that time, there was a growth strategy aiming for sales of 100 billion yen/year or more, and this strategy was implemented accordinglyPosition OrganizationPosition ScaleGeneral Manager of Mobile Business Promotion Office ・Playing manager in charge of mobile business and digital services for the entire company and also in charge of practical operationsThree direct subordinates and about 15 staff members - Based on the assumption that the goal is to start small and grow, vendors will be selected based on their track record in digital services and marketing, and external resources will be utilized to build a promotion system.Reporting linePresident and executive officers in charge - Since there was no one who could properly understand the mission area, we reported directly to the president.Results2011: Established a mobile community business for women, with 210,000 members in 6 months (150% of plan)After increasing the number of members to more than 250,000, the company changed its strategy, guiding members to its existing EC business and shifting to a new brand business for young people.2015: 700 million yen EC business commissioned by a local government, expanded to 1 billion yen B2C and B2G digital service provider business the following year.

This section describes the operations to be described in particular detail.Mission(1) Research and development of digital-related technologies, and establishment and monetization of new businesses using such technologies (2) Strengthening of company-wide efforts in the area of sustainability and brandingPosition OrganizationScale(1) Chief engineer and project leader of R&D department - 8 direct subordinates and about 30 personnel(2) Counselor, General Manager of Environmental Division3 direct subordinates, approx. 15 staffReporting line(1) Executive officer and general manager in charge(2) Executive officer in chargeResults(1) 2002: Research and development of proprietary technologies for Internet distribution, and realization of industry-leading music and video distribution servicesDeveloped a business model by building on previous research and development.Collaboration with NTT DoCoMo, TOYOTA, Avex and other music labels, Toshiba, hi-ho, Dentsu, Hakuhodo, etc., to realize services(2) Creation of branding communication stories centered on ecology and CSR ・Creation and execution of strategies for mixing digital and real media Organized as a sub-leader in the project and acted as a playing manager.