In 2010, James Schulman and I launched TFG Marketing and Design. As Creative Partner, my duties are twofold:First and foremost, I create unique strategies, catered to each individual client, that allows them to best connect with and engage their target audience. Whether a boutique hotel, eCommerce startup or an established law firm – I take the time to get to know each brand in depth before executing a different approach to modern marketing techniques. Because I truly believe in our clients and their messaging, I work to ensure that they learn how to think like a marketer and learn to share their story in the way it deserves to be told.Second, to make sure that our clients’ strategies are fully executed, I manage our team of writers, designers and marketers extraordinaire.

In 2009, I had the opportunity to join Trusted Advisor Associates (TAA). TAA offers an in-depth look at the trustworthiness of professionals and corporations alike via the Trust Quotient (TQ) Assessment and the Multi-Rater (360) Assessment. Built on the pioneering work of Charles H. Green, the TQ platform provides key insights into how trustworthy someone sees themselves, while the 360 platform shows how their peers, direct reports, and clients view their trustworthiness. What’s more, the platforms both detail what specific actions an individual can take to improve their trustworthiness. At TAA, my team and I handle the marketing, maintenance, and administration of TAA’s diagnostic tools to enable Fortune 500 companies, higher education institutions, and corporations spanning the globe to learn more about trust.

When I had the opportunity to pivot to more of a marketing role, I took it. At Rock Media, I created and implemented marketing strategies within the entertainment industry, focusing on film, fashion and music. My work included a specialization in integrated media with publications such as ELLE magazine and all of the titles underneath Hachette Filipacchi Media U.S.I was also part of the team that created and launched Rock Fashion Week. I handled all production aspects to the fashion week including designer participation, brand sponsorship and media attendance and coverage.Proudest moment – navigating our clients successfully through the global financial crisis. Working in New York after Lehman was a challenge – everyone was cutting their budgets and preparing for Armageddon.

With the publishing industry in the doldrums, I pivoted to my other passion – film. At Blink Entertainment I had the opportunity to coordinate sales for integrations and product placement to set dressing for featured films. One highlight – I was able to work on the deal to get Volvo into the Twilight films. Other work I did centered around securing brands to sponsor and/or partner with music awards, fashion shows, film festivals, red-carpet premieres, studio events, and celebrity parties. To cut to the chase – I had to baby-sit a lot of celebrities as they got paid to go to events. The stories I have…

I always loved writing. Immediately after undergraduate I headed to New York with the goal of getting into publishing and got a post-graduate degree in Publishing from NYU.Unfortunately, Amazon was already disrupting publishing and the industry was in a freefall. I did get the opportunity to intern at Public Affairs and handled day-to-day publicity and editorial items. I also got to read through all non-agent attached submissions--recommending selections to head editor (there were some good ones in the slush pile). Additionally, I composed book flap copy, submitted Public Affairs authors for a plethora of writing awards and planned marketing strategies for new authors (this is where I started my journey into marketing). I worked directly with our Assistant Editor and Head Editor for all editorial needs as well as with our Publicist and Head Publicist for all publicity needs.