FR strategy planning & implementation. Building FR team from scratch. NES repositioning and rebranding as NGO. Capital campaign organization. Board of Trustees and Alumni engagement in different FR activities. Building long-term relationships with strategic partners and donors

First Major Gifts Fundraising Campaign leading (development and implementation). Major Gifts program strategic expansion. New project portfolio development. Existing major donor stewardship. Potential major donor acquisition and cultivation. Special events and promotion strategy creation for the target major donor audience. Managing Major Donor & Corporate Fundraising teams. Social Impact Bond project development together with the Major Financial Development Institution ВЭБ.РФ. SOS Russia Endowment strategy development and the fund creation

The fund creation from zero: organization registration, working-out the fund's general development strategy and its identity, awareness raising campaign, Board creation, preparation of the programs and projects portfolio, cooperation with regional partners, fundraising and events, team management, volunteer involvement

Business development. Brand promotion. New audience generation. Client events organization: with Citibank, IWC, Veles Capital, KPMG, EuroWine, Simple Wine, charity auctions organization in Moscow and London. Special projects in the field of art and culture (Book sculpture exhibition, Monumento Minimo Art project) development

Fundraising strategy development. Project portfolio creation. Corporate fundraising: Donor and Sponsor acquisition and involvement, Creative proposals preparation (MTS, BMW, Roca, CHANEL, Ferrero, Red Bull, Pirelli, etc.)

Analytical research & case study preparation Social Entrepreneurship: Russian and global experience and know-how

Development, Fundraising & Communication:• Building relationships with individual, corporate and foundation funders, local and international Communication of the case for support of the mission and programs to all relevant audiences, including donors&prospects• Expansion of local revenue generating and FR activities to support existing program operations & regional expansion• Extension & improvement of all aspects of communications – from web presence to external relations - with a goal of outreach, FR and creating a stronger brandPlanning & New Business:• Adapting cutting edge foreign know-hows to Russian environment• Designing the international expansion and completing the strategic business planning process for the program expansion into new markets• Leading & facilitating programs and projects development• Building partnerships in new markets, establishing relationships with the funders&community leaders, experts&professionals• Publishing & communication of the program results with an emphasis on the successes of the program as a model for regional and international replicationLeadership & Management:• Ensuring on-going local programmatic excellence, rigorous program evaluation, consistent quality of finance administration, FR, communications, and systems recommending timelines&resources needed to achieve the strategic goals• Development of relationships with, actively engagement & energizing of volunteers, Board members, event committees, alumni, partnering organizations, parent associations, funders, celebrities and media• Development, maintenance, support of a strong Foundation Council&Board of Trustees, seeking and building their involvement with strategic direction for both on-going local operations and international initiatives• Leading, coaching, developing and retaining the Foundation’s high performance management team and staff Provision & ensuring effective systems to track scaling progress, and regularly evaluate program components

Corporate & Individual Fundraising teams management. WWF Fundraising strategy development (including fundraising events). Integration of fundraising as such into the organizational strategy and business plan. Participation in the strategic planning and decision-making process on major public. Awareness raising campaigns and PR focuses. Leading preparation & implementation of the fundraising annual plan. Management and monitoring the achievement of general fundraising targets. Evaluation, motivation and sanction systems preparation and implementation

Growing an effective fundraising team. Planning & implementing of corporate fundraising and marketing strategies. Securing funds for WWF conservation activities. Creating standards and benchmarks of corporate fundraising. Developing new business proposals, annual marketing campaigns. Leading important strategic partnershipsAchievements:• In 1 year largest ever amount from corporate sector was raised: 1,7 million Euro (exceeding the original target of 1,2 million). New innovative large-scale marketing campaigns with partners started (e.g., METRO, Coca-Cola, PepsiCo, Citibank)• Events: 6th Ball on the Lawn was organized with maximum in 7 years quantity of tickets sold. The Ball was getting Award Event of the Year as The Best Charity Event. Leading the development of the profitable concept of the Earth Hour global campaign

Market research. Social circus project proposals preparation. Development of the One Drop Foundation strategy in Russia

Programme strategy development. Corporate fundraising: new business partner acquisition and maintenance. Contest between protected areas annual realization. PR and promotion between different target audiences. WWF Gala Summer Ball on the Lawn creation and organization (100 partners supported, 1000 guests attended, over 100 materials as media coverage, 130 000 Euro raised)

WWF Russia TV Communications Provision:• Providing WWF’s work with TV coverage (news, analytical, entertainment TV programs)• Inviting TV journalists on press conferences and press trips• Placing WWF International visuals in news programs• Organizing TV interviews and comments of WWF conservation staff in news programs• Organizing joint projects with existing TV formats• Building and managing long-term relationships with ecological and programs and programs about nature and wildlifeCoordination of WWF Russia Social Ad Campaigns:• Planning of WWF Russia ad campaigns• Negotiating social ad promotion• Building and managing long-term relationships with mass media• Coordination of ad production and placement• Ensuring of ad placement agreements preparation and compliance with their terms• Organization of WWF Russia presence at Ad & TV festivals, conferences, exhibitions, etc.Achievements:For the first time in the history WWF Russia social ads were placed in the streets of Moscow and on the main federal TV channels such as NTV, RTR. The total annual ad Pro Bono coverage was equivalent to 870 000 EuroSpecial Events & Projects Coordination:• Initialization and subsequent realization of The Life Tree art project (Objects exhibition & Gala event organized and held in collaboration with renowned Russian theatre directors in the Helicon Opera theatre) in partnership with Headquarters magazine (7 days, The Publishing House)• Coordination of the photo project «Sirs, you are wild» at participation of Russian celebrities in collaboration with Esquire magazine (Independent Media, The Publishing House)• Participation in WWF Anniversary celebration organization• Charity reception in the Moscow golf club with participation of His Highness the Prince Henrik preparation

Initialization and subsequent realization of The Life Tree art project (Objects exhibition & Gala event organized and held in collaboration with renowned Russian theatre directors in the Helicon Opera theatre). Coordination of the photo project «Sirs, you are wild» at participation of Russian celebrities

Marketing manager:• Preparation and realization of PR projects of the TV channel • Participation in the organization of charitable actions• Working out sponsorship offers (information sponsorship)• Cost accounting (contracts & bookkeeping)• Preparation and writing different informational materials (advertising, announcement, articles, news releases)• Celebrities, experts' interviews organization and its realization• Information booklets design and texts elaboration and booklets distribution• Information and co-promo cooperation with Moscow and St. Petersburg and other regions museums and theatersSociological research specialist:• Realization and coordination of the qualitative sociological, marketing researches• Promo campaigns assessment• TNS Gallup Media, COMCON, ROMIR monitoring, GFK data analysis• Mass media monitoring• Bridging with the regional cultural administrations• Broadcasting grid performance assessment• Focus groups holding (for Culture and RTR TV channels)Achievements:Initialization and subsequent realization of the first psychological research of the audience attitude towards TV channel Culture