Kathryn Baker Parks Email & Phone Number

Fayetteville, Ar, Us

San Francisco, California, Us

Demonstrate the value of our AI-driven data solutions at Salesforce to customers, ensuring alignment with their strategic and technical objectives. In this role, I collaborate with cross-functional teams to architect scalable solutions that transform data into actionable insights.

San Francisco, California, Us

As the first Technical Architect hired on the Data Cloud team at Salesforce, I have the unique privilege of shaping our approach to delivering innovative data and AI-driven technical solution designs and recommendations that empower our customers. My role is centered around being a trusted technical voice of truth, building confidence in the Data Cloud product while effectively addressing the unique architecture and business challenges of our customers.With a strong focus on collaboration and knowledge sharing, I have developed key assets that not only enhance our team's capabilities but also support getting our customers started off on the right foot in designing Data Cloud powered solutions. Notable contributions include the creation of the Data Cloud Technical Architecture Library and the Data Cloud Technical Architecture Newsletter, both designed to streamline information access and foster a culture of continuous learning.In addition, I co-lead and successfully launched the inaugural cohort of the AMER Data Cloud Blackbelt program, empowering more than 70 solution engineers to drive success in Data Cloud deals while also co-leading the Data Cloud Pillar Owner Program, serving as a bridge to facilitate feedback and collaboration between product and distribution teams.

San Francisco, California, Us

As a Principal Technical Architect at Salesforce, I served as a senior analytics strategist and technology expert, committed to providing comprehensive guidance to eliminate roadblocks in the sales process while maximizing Annual Contract Value (ACV) for our customers. My role was pivotal in leading initiatives that not only empowered our team, but also scaled my knowledge across solutions teams. I led the AMER Analytics Blackbelt program, which enabled over 130 solution engineers across various industries to effectively support analytics deal cycles for Tableau and CRM Analytics. This program not only scaled our team's impact but also fostered a culture of collaboration and expertise.In addition, I co-lead and successfully launched the inaugural cohort of the AMER Data Cloud Blackbelt program, empowering more than 70 solution engineers to drive success in Data Cloud deals. Awards:⭐ Analytics MVP of the Quarter (Q3, 2022)⭐ Analytics SE Specialist of the Quarter (Q2, 2022)

San Francisco, California, Us

‣ Deliver thought leadership across Salesforce analytics including both Tableau and CRM Analytics to ensure customers select the right technical solution to drive data transformation.Awards:⭐ Analytics SE Rookie of the Quarter (Q1, 2021)

Jacksonville, Florida, Us

‣ Create and support analytics strategies to drive new business opportunities for companies with a focus on utilizing Salesforce Analytics tools to generate valuable data insights. ‣ Hands-on management and delivery of analytics projects in manufacturing, transportation logistics, call center, and advertising industries. ‣ Manage and mentor analytics consultants. ‣ Analytics thought leadership including the production of blogs, whitepapers, and analytics success webinars.

Indianapolis, In, Us

Manager Consulting Services‣ Analytics Practice Lead at Appirio.‣ Developed the Appirio analytics-focused project playbook to support all phases of Analytics projects to ensure consistent delivery and successful end user adoption. ‣ Led analytics and data integration projects including Strategic Roadmaps (Phase 0) and full scale analytics implementations.‣ Developed and delivered Analytics training. Senior Consultant‣ Developed solutions on the Salesforce platform as a Technical Lead, Technical Consultant, and Business Analyst in solutions involving Experience Cloud, CRM Analytics, Einstein, Sales Cloud, Service Cloud, Manufacturing Cloud, Education Cloud, and Nonprofit Cloud. Awards:⭐ Hero in the Ranks (HITR) (2019)

‣ Facilitated the deployment of Salesforce projects in manufacturing, automotive sales, higher education, and nonprofit industries. ‣ Data mapping, data cleansing via SAS and Excel manipulation. ‣ Configuration of Salesforce to suit client needs using Process Builder, Visual Flow, Lightning App Builder, and Visualforce. ‣ Development of custom analytical solutions to meet business functions.

Fayetteville, Ar, Us

‣ Leadership in integrating IT systems and identifying data-driven solutions to improve academic-related business processes. ‣ Successfully merged two Salesforce orgs in order to streamline operations related to student academic success, faculty and staff development, academic scheduling, student recruitment, and career placement. ‣ Oversight of accreditation through the management of key performance indicators, maintenance of accreditation software, and reporting to the accrediting body. ‣ Utilized both SAS and Salesforce analytical tools to conduct data mining, analysis, and dashboard creation to improve student outcomes (retention and graduation). ‣ Management and mentoring of analytic support staff.

Fayetteville, Ar, Us

‣ Creation of database applications for the prediction of enrollment, credit hour production, and accreditation standards.

‣ Legal representation in bankruptcy and construction law.

Bentonville, Arkansas, Us

‣ Research and analysis of regulations across the United States in the area of business licensing. ‣ Coordination with Wal-Mart stores and regulatory agencies to assure compliance in a wide range of activities including financial services, automotive sales and services, food and alcohol sales, and gasoline facility construction and services.

Mis, Information Systems

Juris Doctor, Law

B.A., Sociology