Karen Basile Email and Phone Number

Responsible for creating sales, margin, and inventory forecasts for Gap Outlet NA business. Conducted business results analysis vs plan and recommended actions on a weekly/monthly/quarterly basis. Performed ad hoc risk/opportunity analysis. Prepared all key financials for monthly meetings with CFO. Led month end corporate forecast submissions. Worked with marketing team to vet and align commercial plans to financial goals. Held inventory management team accountable to financial and inventory targets while recommending pricing strategies. Analyzed KPI's such as traffic, conversion, and units per transaction. Worked with real estate to incorporate monthly impacts to forecast. Worked with the team director on budget development.

Responsible for style level investment strategies for the Japan Outlet market. Forecasted sales on a department level and analyzed sales trends to identify risks to forecast and opportunity areas. Established new reporting tools to track purchase orders and analyze promotion results. Trained and mentored analyst on forecasting methodologies.

Developed department/sku level inventory buys and sales forecasts per quarter across 9 departments. Analyzed business results against projections and plans and recommended strategies to optimize performance to achieve financial goals. Mentored and delegated projects to distribution analyst.

Created and managed store allocation strategies across 6 departments. Analyzed store sales, margin, and inventory based on geography and recommended allocation strategies. Tracked and managed purchase orders throughout the supply chain pipeline and worked with the Distribution Center to forecast allocation goals which informed DC payroll and scheduling.

Worked with product manager to develop marketing strategy for a startup. Assisted in the creation of Facebook ad campaigns. Pulled daily reports using Flurry Analytics and Facebook Ads manager to analyze impressions, user engagement, click through rates, and conversion. Assisted with social media posts. Identified and reached out to social media influencers to help test app.

Used Warby Parker’s internal management system to efficiently process customer sales orders. Coordinated prescription information among doctors, lab, and customers. Communicated via email and phone with customers throughout their order process. Managed international orders and troubleshoot orders.