Bella Martin is the co-author of Universal Methods of Design (Rockport Publishers, 2012), and is currently a Lead User Researcher at ADP. After graduating with a Master of Design from Carnegie Mellon University in 2004, Bella worked as a Sr. Information Architect at SiegelGale in NYC. Bella later served as an Internet Product Design Manager for Prospera, and as a Senior Interactive Designer at Delta Airlines.PAST WORK: Bella developed her first website in 1996, before any WYSIWYG editors existed and the "new" browsers were Internet Explorer 2.0 and Netscape Navigator 3.0. Her first site—a database-driven, interactive resource for Shakespearean literature—was built while completing her B.A. in English Literature from Duquesne University. She was thrilled to find a platform that let her leverage technology to create content-rich, relevant user experiences. When she joined Blattner Brunner's interactive team in 1998, she quickly became the team's technical cornerstone, managing web and database servers, contract programmers, and writing technical requirement specs. During that time, the group was recognized two years in a row as one of the Top 100 Interactive Agencies in the country. She spent her days resolving competing technical limitations, user needs, and the clients' business vision...and loved every minute of it. In 2002, Bella was one of eight designers accepted into Carnegie Mellon University's CPID Master of Design program. At CMU, she had the unparalleled experiences of presenting the "Sharing Personal Media" Project at the first Microsoft Design Expo, working on the USPS Domestic Mail Manual Transformation Project, and as a User-Experience intern at Yahoo's Hotjobs.Specialties: User-centered Research Methods :: User Experience Design :: Usability :: Information Architecture :: Interaction Design :: Content Strategy :: Internet Product Management :: Design Strategy :: Typography