Kimberly Benjamin Email & Phone Number

Marietta, Ga, Us

Atlanta, Georgia, United States

Greater Atlanta Area

Led the development, implementation and execution of regional and local marketing plans that drove consumer engagement and brand awareness with local brand activations and key sponsorshipsOversight of regional advertising agency and local agent marketing and advertising co-opsPresentation of market plans and post tactic analysis to region business leadersEducation and training on digital marketing and social media to sales leaders and agentsCommunication of corporate marketing strategy and campaigns to region associates and local agents

Greater Atlanta Area

Assist franchisees with development of local store marketing plansAnalysis of key business metrics to provide product promotion recommendations for local advertising and couponsDevelopment of programs to drive specific business segments such as lunch, carry out and new productsBudget management for franchisee advertising co-ops

Atlanta | Baltimore |Detroit

Management advertising plans for up to 16 markets for a QSR retail client which included media planning and budget oversightSupervision and training of Account Executives, Integration Specialist and Assistant Account ExecutivesLed collaboration between field team, creative team and other agencies to develop broadcast and print advertising for clientOversight of traffic instructions for all region broadcast media

Bloomfield Hills, Mi

Media planning and placement for broadcast and print advertising for clients across industriesDevelopment of communication and creative briefs for production of advertising materials Management and routing of broadcast traffic instructions for all client marketsOversight of budgets and billing for key clients