At Dell Technologies, Ken leads the Global Life Sciences business for UDS (Unstructured Data Solutions) to help researchers leverage data to accelerate their next discoveries. The Global Health Crisis Coordination Center (GHC3) is a young organization stood up amidst the pandemic to help coordination private sector resources to fill the gaps in guidance, accelerate response and expand messaging to increase the impact of private public partnerships. As Executive Director, Mr. Berta is responsible for all areas of growing this enterprise and expanding its reach. Ten years as a Senior Executive at Philips Healthcare, Ken most recently served as the Global Lead for Strategic Partnerships and Alliances where he was responsible for managing relationships with technology and application partners that impact the ecosystem of Philips customers and users. He was also the Head of Commercial Operation Mr. Berta is the Co-founder of Cedar Grove Creek, LLC. and a principle in the firm’s consulting arm, MBTC Strategy Consultants. He has broad experience working with both public partners such as The Air Force Research Labs (AFRL), the Department of Veterans Affairs, FEMA, NATO, the Ohio Department of Development and Fortune 100 companies including Philips Healthcare, Siemens Healthcare, Dell Technologies and Hewlett Packard. Ken has also been a strategic advisor to large healthcare providers such as Ohio Health, The Kettering Health Network, The University of Toledo Health Network and Emory’s Innovation Hub led by 11|ten Innovation Partners.Mr. Berta started his career as a VA researcher, surgical technician and medical device designer. He was the head of Global R&D for Ferno-Washington, one of the world’s largest private manufacturers and distributors of emergency medical products. After serving as the General Manager of Global Operations for YSI Life Sciences (now Xylem) he turned to public service to found - and was the EVP for - the non-profit Wright Center of Innovation for Advanced Data Management and Analysis (renamed daytaOhio). This state sponsored organization was made up of the AFRL, 5 Universities and 60 companies building Big Data solutions for Medicine, Energy and Defense. With over 30 years of healthcare technology, strategic consulting and venture capital experience, Mr. Berta has designed and launched dozens of products, has been awarded 5 international patents, started 7 companies and received an executive appointment - The Order of the Ohio Commodore – the highest honor awarded a citizen by the Governor of Ohio.