Kelly Blaney Email & Phone Number

Mclean, Virginia, Us

- Lead team of email specialists, overseeing the creation and implementation of lifecyle email marketing strategies that align with business objectives and deliver measurable results- Accountable for managing the migration from multiple email platforms to a centralized email solution to optimize the member experience and provide brand consistency across the channel- Work with the team to create a digital library of all email communications across the enterprise to enhance organization and accessibility as well as create one source of truth for the member journey- Monitor and analyze email performance metrics to measure the effectiveness of campaigns, identify trends and make data-driven recommendations- Lead, mentor and manage the email marketing team, providing guidance and support to ensure teams growth, development and success

Mclean, Virginia, Us

- Create and implement annual marketing plans and strategies with the key objective of onboarding, engaging and retaining new and existing members- Implemented and maintain a large variety of marketing channel platforms including personalized videos, automated email marketing, campaign management software and direct mail vendor- Onboarded and manage marketing automation platform, transitioning from calendar scheduled campaigns to a dynamic marketing- Onboarded new direct mailhouse that improved predictability in response curves, helping to enhance forecasting and campaign planning. Achieved $550k in postages savings and a 23% average cost-per-piece (CPP) savings through production efficiencies within the first year- Developed and automated a member onboarding strategy for multiple products across the business in an effort to implement behavior-based marketing and streamline marketing resources- Created marketing playbooks enabling proactive and turnkey marketing support for various product lines, eliminating delays in customer communications- Manage a multimillion-dollar budget, strategically allocating dollars across marketing channels and business objectives, maximizing KPIs across product lines- Execute data-driven campaigns to ensure promotions generate positive ROI, then continuously test and enhance to optimize marketing investment - Ongoing review of processes and procedures, identifying workflow improvements and efficiencies to improve employee experience and speed to market- Manage a multi-level team of marketing professionals, providing goals, prioritization and coaching

Mclean, Virginia, Us

• Go-to-market expert, specializing in acquisitions and lifecycle campaigns, identifying opportunities and delivering strategies that close the gap between idea and execution.• Customer journey focused, developing roadmaps on how to achieve and exceed expectations is in the forefront of all strategies and initiatives.• Onboarded and manage marketing automation and CRM platform, establishing and overseeing programs, data and processes• Data driven results leader. Establish KPIs, track performance and learn from marketing initiatives to determine successes and opportunities. • Excels in a cross-functional matrix organization. Simultaneously collaborating with multiple business line partners to effectively implement projects and initiatives.

Omaha, Nebraska, Us

- Responsible for financial operation of product line by managing account growth, marketing spend, and operating costs to optimize P&L and maximize ROI- Evaluate product features and benefits, continuously looking for improvements and enhancements- Work with multiply affinity partners to drive growth and success for member benefit programs- Lead cross-functional teams by providing overall objectives, detailed directions and realist timelines- Track campaign success through data analysis, evaluating opportunities for improvements to optimize marketing strategies- Manage all marketing campaigns from conception to execution, ensuring campaign objectives are supported while achieving established milestones

Omaha, Nebraska, Us

- Created annual marketing plan, supporting campaigns, and quarterly presentations for multiple business partners- Accountable for implementing strategies to launch payment solution programs including Apple Pay and mobile banking- Developed customer loyalty strategies focused on engagement, awareness, and education- Managed campaigns, ensuring individual tactics remain on scheduled timeline and develop contingency plans when hurdles were encountered- Analyzed results of campaigns and utilize performance data to develop and refine future marketing strategies with the objective of improving program performance, effectiveness and resources- Present program recommendations, strategies, and results to company executives

Omaha, Ne, Us

- Developed annual product marketing strategies for multiply product lines through market assessment and business acumen, while ensuring alignment with corporate goals- Developed, organized, and implemented marketing campaign initiatives, such as product launches and sales programs, for health and annuity product lines through multiple distribution channels- Review existing processes and develop more productive and efficient procedures- Evaluate campaign results and researched opportunities for future enhancements- Allocated and maintained annual budget of $500,000 to $1 million- Continual education on corporate, federal, and state insurance department compliance regulations in order to streamline the development of marketing programs and collateral

Omaha, Ne, Us

- Participated in the creation of a campaign management process that streamlined marketing efforts, reduced timelines, and increased collaboration across business units- Selected as a member of a corporate task group challenged to onboard a campaign management tool for the organization; including participation in the RFP process, vendor selection, and vendor integration.- Assisted in developing of a new lead generation program for insurance agents- Developed and implemented omni-channel marketing strategies for health and annuity products with the goal of increasing sales, strengthening utilization of programs and generating brand awareness - Project manager for implementation of product and channel marketing campaigns - Worked with integrated marketing teams composed of product, actuary, sales, and brand to determine the marketing mix for health and annuity product lines- Coordinated development of marketing collateral with internal teams to provide agents the corporate and government approved advertising tools needed to market their business